Salesforce, Inc. (CRM) vs ServiceNow, Inc. (NOW)
Salesforce, Inc. and ServiceNow, Inc. are both Software Application companies. Salesforce, Inc. is the larger, with a market value of $194.9B against $142.1B — 1.4× the size. Salesforce, Inc. trades at the lower P/E: 21.3× against 84.0×. ServiceNow, Inc. grew revenue faster over the last twelve months: 22.2% against 11.2%. Salesforce, Inc. has the higher net margin (22.0% vs 11.3%) and the higher return on invested capital (8.24% vs 6.83%). Across the 22 metrics below, Salesforce, Inc. leads on 17 and ServiceNow, Inc. on 5.
Valuation
Profitability
| Metric | CRM | NOW | Software Application median |
|---|---|---|---|
| Gross margin | 77.28% | 74.77% | 67.03% |
| Operating margin | 19.88% | 11.40% | 0.00% |
| Net margin | 21.99% | 11.34% | 0.00% |
| Free cash flow margin | 34.49% | 31.09% | 4.32% |
| Return on equity | 19.38% | 14.24% | 0.00% |
| Return on assets | 9.33% | 6.22% | 0.00% |
| Return on invested capital | 8.24% | 6.83% | 0.00% |
Growth
Health
Dividend
Size
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