ServiceNow, Inc.
NOW Technology Software Application
ServiceNow, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $13.3 billion, up 20.9% from fiscal 2024. In the quarter to June 2026, revenue grew 24.0%, EPS fell 22.0%, free cash flow fell 10.1% and total debt rose 404.5%, each against the same quarter a year earlier. Member of the S&P 500; revenue growth for ten consecutive years, operating cash flow growth for five; insiders bought in the last twelve months.
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ServiceNow, Inc. (NOW) Price to free cash flow
As of 16 October 2026, ServiceNow, Inc. (NOW) trades at a price to free cash flow of 32.3×. Over the past ten years it has ranged from 18.7× (April 2026) to 6,137× (September 2016); the current reading is higher than 8% of that period. That is above the Software Application industry median of 17.6× and above the Technology sector median of 20.0×.
Price to free cash flow, daily
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Annual newest first
| Period | Price to free cash flow | Change |
|---|---|---|
| FY2025 | 35.0× | (45.81%) |
| FY2024 | 64.7× | 23.51% |
| FY2023 | 52.3× | 42.66% |
| FY2022 | 36.7× | (50.28%) |
| FY2021 | 73.8× | (11.05%) |
| FY2020 | 83.0× | 39.85% |
| FY2019 | 59.3× | 5.35% |
| FY2018 | 56.3× | 19.31% |
| FY2017 | 47.2× | (86.81%) |
| FY2016 | 358× | 511.70% |
Quarterly newest first
| Period | Price to free cash flow | Change |
|---|---|---|
| Jun 2026 | 22.6× | (4.28%) |
| Mar 2026 | 23.6× | (32.70%) |
| Dec 2025 | 35.0× | (28.40%) |
| Sep 2025 | 48.9× | (12.58%) |
| 42 more quarters | Free account |
Against its own ten years
Price to free cash flow against peers
| Company | Price to free cash flow |
|---|---|
| ADBE Adobe Inc. compare | 9.1× |
| CRM Salesforce, Inc. compare | 13.0× |
| UBER Uber Technologies, Inc. compare | 14.2× |
| ADP Automatic Data Processing, Inc. compare | 24.3× |
| SAP SAP SE compare | 25.4× |
| NOW ServiceNow, Inc. | 32.3× |
| DDOG Datadog, Inc. compare | 82.1× |
| SNOW Snowflake Inc. compare | 89.6× |
| SHOP Shopify Inc. compare | 93.2× |
| Software Application industry median | 17.6× |
| Technology sector median | 20.0× |
| Market median | 14.2× |
What Price to free cash flow is
Price to Free Cash Flow Ratio shows how much investors pay for each dollar of cash a company generates after its capital spending.
Stock Price ÷ ((Operating Cash Flow (TTM) + Property, Plant, Equipment Change (Net) (TTM) + Intangible Assets Change (Net) (TTM)) ÷ (Shares (Basic, Weighted) (latest quarter)))
More on NOW
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement