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WPP PLC

WPP Communication Services Advertising Agencies

WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024. Insiders bought in the last twelve months.

27.25 0.09 +0.33%
Market cap
$5.9B
P/E
20.3×
Fwd P/E
7.5×
Dividend yield
3.69%
F-score
4/9
Altman Z
0.75
Beneish M
−2.80
Dividend safety
16/100
Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Insider Decisions trades per month

Dec 25 Mar 26 Jun 26 Sep 26
Buy — — — — — — 1 — — — — —
Sell — — — — — — — — — — — —
Insider Ownership 0.00%

Capital & Financial Ratios $m

Market Cap 5,860.00
Revenue 35,535.80
Net Income 720.13
Free Cash Flow (124.97)
Net Debt 4,002.14
Current Ratio 0.87 (below 1: weak)
Debt/Equity 1.92
P/E ratio 20.26
Fwd P/E 7.49
P/S ratio 0.00
P/B ratio 0.00
Past 5Y EPS Growth —
This Y EPS Growth (16.92%) (below 0%: weak)
Next Y EPS Growth 5.34%
Next Y revenue growth (62.10%) (below 0%: weak)
Next 5Y EPS Growth (1.87%) (below 0%: weak)

Green and red mark values outside typical ranges. How we judge →

Valuation vs history

EV/Sales, ten years
EV/Sales is 0.1×, against a ten-year median of 0.1×; over the ten years it ranged from 0.0× in 2020 to 0.1× in 2025.
P/E against its own 10 years 13.81%
10-year low 10-year high
EV/Sales against its own 10 years 70.14%
10-year low 10-year high

Dividends

Payout Ratio —
Annual Dividend Rate 1.01
Annual Dividend Yield 3.69%
total individual payouts
2028 Powerpack
2027 Powerpack
2026 0.10
0.50
0.51
2025 0.18
1.66
0.50
2024 2.52
1.55
0.97
2023 2.47
1.56
0.91
2022 2.05
1.15
0.91
2021 1.83
0.97
0.86
2020 3.05
2.40
0.65
2019 3.75
2.36
1.39
2018 3.97
2.47
1.50
2017 3.91
2.40
1.51
2016 3.31
2.12
1.20
predictions special payouts not included in total or ratios

Assets vs Liabilities $m

2023 2024 2025 Q'26
Cash 2,758 3,371 3,553 3,171
Receivables 10,667 10,012 9,762 9,817
Inventory — — — —
Other 3,919 4,074 4,052 4,017
17,344 17,457 17,367 17,006
2023 2024 2025 Q'26
Payables 16,573 16,684 17,682 16,884
ST’ Debt 1,177 746 1,084 1,985
Other — 183 211 229
20,214 19,828 19,563 19,646

Compound Annual Growth %

10y 5y 3y
Sales (0.46%) 3.00% 0.04%
Cash Flow (7.49%) (18.40%) 3.27%
Earnings 0.00% 0.00% 0.00%
Book Value (11.39%) (11.24%) (10.77%)

Revenue $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — 17,868
’24 — — — — 18,838
’23 — — — — 18,465
’22 — — — — 17,847
’21 — — — — 17,603
’20 — — — — 15,412
Fiscal quarters ending in the months shown.

Operating Cash Flow $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — 955
’24 — — — — 1,799
’23 — — — — 1,540
’22 — — — — 867
’21 — — — — 2,795
’20 — — — — 2,638
Fiscal quarters ending in the months shown.

Free Cash Flow $m

Mar Jun Sep Dec Year
’26 — (994) — — —
’25 — (1,500) — 845 720
’24 — (815) — 1,585 1,525
’23 — (682) — 1,326 1,276
’22 — (1,536) — 625 607
’21 — (134) — 2,445 2,404
’20 — (645) — 2,372 2,303
Fiscal quarters ending in the months shown.

EPS $

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — (1.32)
’24 — — — — 3.16
’23 — — — — 0.63
’22 — — — — 3.79
’21 — — — — 3.61
’20 — — — — (15.24)
Fiscal quarters ending in the months shown.

Target Price Range

Analyst price targets

Recommendation Rating

3
1Buy 2 3Hold 4 5Sell

Ten years at a glance Fiscal years to December

Group Line 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Trend 2026e 2027e 2028e
Price, $
Price, $ Low 95.67 82.44 50.31 50.91 27.18 51.86 39.67 41.13 43.02 17.47

Analyst estimates 2026–2028

Powerpack
High 121.55 119.12 103.53 70.80 70.69 76.59 83.70 64.07 57.37 51.74
People
People Employees 134,341 203,000 133,903 106,786 104,163 109,382 114,129 114,732 108,044 98,655
Revenue/emp, $m 0.15 0.10 0.16 0.16 0.15 0.16 0.16 0.16 0.17 0.18
Income, $m
Income, $m Revenue 19,501 19,674 20,826 16,899 15,412 17,603 17,847 18,465 18,838 17,868
Gross margin, % 86.16 20.80 18.84 18.20 16.79 17.21 17.59 16.97 16.63 15.84
EBT 2,562 2,718 1,953 1,254 (3,583) 1,307 1,435 431 1,318 173
EBT margin, % 13.14 13.82 9.38 7.42 (23.25) 7.43 8.04 2.33 6.99 0.97
Net income 2,035 2,465 1,521 917 (3,728) 991 959 245 804 (227)
Depreciation 616 630 971 937 4,435 745 635 864 631 589
Per share, $
Per share, $ Revenue 76.31 78.00 83.45 67.59 63.01 73.71 81.28 86.12 87.45 83.03
Earnings 7.43 9.28 5.63 3.19 (15.24) 3.61 3.85 0.64 3.21 (1.32)
Cash flow 9.41 7.20 9.06 9.45 10.79 11.70 3.95 7.18 8.35 4.44
Capex (1.47) (1.63) (1.96) (1.12) (1.37) (1.64) (1.19) (1.23) (1.28) (1.09)
Free cash flow 7.94 5.57 7.10 8.33 9.41 10.07 2.76 5.95 7.08 3.35
Book value 51.80 50.90 52.45 43.13 27.12 23.43 23.44 22.23 22.15 16.99
Shares, m 256 252 250 250 245 239 220 214 215 215
Valuation, ×
Valuation, × P/E 1,017.27 828.09 108.13 61.01 0.00 0.00 33.17 34.99 38.21 16.70
P/S 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
P/B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
EV/Sales 0.00 0.00 0.00 0.07 0.03 0.04 0.09 0.09 0.06 0.08
EV/FCF 1.64 1.68 1.68 0.52 0.24 0.30 2.11 (14.19) 1.59 43.84
Cash, $m
Cash, $m Operating cash flow 2,404 1,815 2,261 2,363 2,638 2,795 867 1,540 1,799 955
Capex (376) (410) (488) (281) (336) (391) (260) (264) (275) (235)
Free cash flow 2,028 1,405 1,773 2,082 2,303 2,404 607 1,276 1,525 720
Balance, $m
Balance, $m Working capital (1,792) (453) (889) (228) 1,118 (1,581) (3,228) (2,870) (2,371) (2,196)
Total debt 8,901 8,860 8,890 5,757 17,456 6,578 6,148 5,873 5,531 6,509
Net debt 5,598 5,778 5,361 1,966 893 1,239 3,067 3,114 2,160 2,957
Shareholders’ equity 13,238 12,839 13,090 10,782 6,634 5,595 5,146 4,767 4,772 3,655
Returns, %
Returns, % ROA 4.18 5.19 3.20 1.87 (8.81) 2.07 2.28 0.40 2.11 (0.88)
ROIC 9.28 8.26 6.47 8.11 (24.29) 15.45 12.78 5.24 15.27 4.76
ROE 14.89 17.96 10.94 6.68 (43.76) 14.34 15.72 2.77 14.52 (6.73)
Negative figures in brackets.

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2010

Charts ten years each

WPP PLC vs peers in Advertising Agencies (Q) = latest quarter vs a year earlier

Company Market cap P/E Fwd P/E Revenue growth (Q) EPS growth (Q) FCF growth (Q) Gross margin (Q) EBIT margin (Q) Compare
OMC Omnicom Group Inc. $22.2B 67.7× 8.5× +63.43% (above 0%: growing) +58.33% (above 0%: growing) −357.80% (below 0%: shrinking) 19.78% 14.06% Compare
TTD The Trade Desk $6.2B 14.4× 19.9× +3.03% (above 0%: growing) −22.22% (below 0%: shrinking) +29.84% (above 0%: growing) 74.22% 14.21% Compare
WPP WPP PLC $5.9B 20.3× 7.5× +7.31% (above 0%: growing) −56.60% (below 0%: shrinking) −21.98% (below 0%: shrinking) 14.73% 0.00%
MGNI Magnite, Inc. $3.5B 20.0× 21.5× +11.24% (above 0%: growing) +75.00% (above 0%: growing) +6,786.00% (above 0%: growing) 67.83% 16.19% Compare
STGW Stagwell Inc. $2.2B 128× 20.8× +11.25% (above 0%: growing) n/m −53.97% (below 0%: shrinking) 34.24% 1.47% Compare
DV DoubleVerify Holdings, Inc. $2.1B 37.5× 21.3× +2.52% (above 0%: growing) +60.00% (above 0%: growing) +63.97% (above 0%: growing) 83.24% 11.88% Compare
ZD Ziff Davis, Inc. $2.0B 3.2× 18.8× −2.74% (below 0%: shrinking) +2,623.81% (above 0%: growing) +100.30% (above 0%: growing) 84.06% (15.60%) Compare
QNST QuinStreet, Inc. $932.2M 11.4× 12.0× +42.67% (above 0%: growing) +450.00% (above 0%: growing) +84.60% (above 0%: growing) 13.32% 5.11% Compare
CRTO Criteo S.A. $879.9M 7.6× 8.2× −11.32% (below 0%: shrinking) −42.50% (below 0%: shrinking) −3.42% (below 0%: shrinking) 51.92% 3.51% Compare
Median of peers $2.2B 17.2× 19.4× +7.14% +60.00% +46.91% 59.88% 8.50%

All 42 Advertising Agencies stocks →

WPP PLC (WPP) key facts

  • Concern: WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.
  • Concern: WPP PLC reported a net loss of $226.8 million, or a loss of $1.32 per share, for fiscal 2025.
  • WPP PLC (WPP) is an Advertising Agencies company in the Communication Services sector, traded in the US as an ADR.
  • As of October 16, 2026, WPP traded at $27.25, a market capitalization of $5.9 billion.
  • At that price the stock trades at 20.3× trailing-twelve-month earnings; its P/E is higher than 14% of its own readings over the past ten years.
  • WPP PLC pays an annual dividend of $1.01 per share, a yield of 3.69%.
  • Return on equity was −6.73% and debt-to-equity 1.92.
  • Its Piotroski F-score is 4 out of 9 and its Altman Z-score is 0.75 (distress zone) for fiscal 2025.

Source: company filings (standardised) and stockrow calculations.

WPP PLC (WPP) Latest News

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stockrow.com/WPP · Data as of Jun 30, 2010 · For information only; not investment advice. · © 2026 stockrow.com