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WPP PLC

WPP Communication Services Advertising Agencies

WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.

27.94 0.46 −1.62%
Market cap
$6.0B
P/E
20.8×
Fwd P/E
26.8×
Dividend yield
3.60%
F-score
4/9
Altman Z
0.75
Beneish M
−2.80
Dividend safety
16/100
Overview
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios

Insider Decisions last twelve months

Trades a month
Jan 26 Apr 26 Jul 26 Oct 26
Buy — — — — — 1 — — — — — —
Sell — — — — — — — — — — — —
Insider Ownership 0.00%

Capital & Financial Ratios $m

Size
Market Cap 6,030.00
Revenue ttm 35,535.80
Net income ttm 720.13
Free cash flow ttm (124.97)
Net debt Q 4,002.14
Valuation
P/E 20.77
Forward P/E 26.80
Price / sales 0.00
Forward P/S Powerpack
Price / FCF 0.00
Price / book 0.00
Financial health
Current ratio Q 0.87 (below 1: weak)
Debt / equity Q 1.92
Interest coverage Q —
Growth
Revenue growth Q +7.31% (above 0%: growing)
Operating income growth Q —
EPS, this year −17.35% (below 0%: weak)
EPS, next year A +6.19%
Revenue, next year A −61.36% (below 0%: weak)
EPS, past 5 yrs —
EPS, next 5 yrs A −1.38% (below 0%: weak)

Green and red mark values outside typical ranges; (Q) is the latest quarter, (A) analysts’ estimates. How we judge →

Valuation vs history

EV/Sales, ten years
EV/Sales is 0.1×, against a ten-year median of 0.1×; over the ten years it ranged from 0.0× in 2020 to 0.1× in 2025.
P/E against its own 10 years 14.66%
10-year low 10-year high
EV/Sales against its own 10 years 70.38%
10-year low 10-year high

Dividends

Yield
3.60%
Annual rate
1.01
Payout ratio
—
Growth, 2017–25
−7.16%/yr
  1. 3.91 ’17
  2. 3.97 ’18 +2
  3. 3.75 ’19 −6
  4. 3.05 ’20 −19
  5. 1.83 ’21 −40
  6. 2.05 ’22 +12
  7. 2.47 ’23 +21
  8. 2.52 ’24 +2
  9. 2.16 ’25 −14
  10. 0.10 ’26e −95
paid forecast change on the year, % Powerpack

Assets vs Liabilities $m

2023 2024 2025 Q'26
Cash 2,758 3,371 3,553 3,171
Receivables 10,667 10,012 9,762 9,817
Inventory — — — —
Other 3,919 4,074 4,052 4,017
17,344 17,457 17,367 17,006
2023 2024 2025 Q'26
Payables 16,573 16,684 17,682 16,884
ST’ Debt 1,177 746 1,084 1,985
Other — 183 211 229
20,214 19,828 19,563 19,646

Compound Annual Growth %

10y 5y 3y
Sales (0.46%) 3.00% 0.04%
Cash Flow (7.49%) (18.40%) 3.27%
Earnings 0.00% 0.00% 0.00%
Book Value (11.39%) (11.24%) (10.77%)

EPS $

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — (1.32)
’24 — — — — 3.16
’23 — — — — 0.63
’22 — — — — 3.79
’21 — — — — 3.61
’20 — — — — (15.24)
Fiscal quarters ending in the months shown.

Revenue $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — 17,868
’24 — — — — 18,838
’23 — — — — 18,465
’22 — — — — 17,847
’21 — — — — 17,603
’20 — — — — 15,412
Fiscal quarters ending in the months shown.

Operating Cash Flow $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — — 955
’24 — — — — 1,799
’23 — — — — 1,540
’22 — — — — 867
’21 — — — — 2,795
’20 — — — — 2,638
Fiscal quarters ending in the months shown.

Free Cash Flow $m

Mar Jun Sep Dec Year
’26 — (994) — — —
’25 — (1,500) — 845 720
’24 — (815) — 1,585 1,525
’23 — (682) — 1,326 1,276
’22 — (1,536) — 625 607
’21 — (134) — 2,445 2,404
’20 — (645) — 2,372 2,303
Fiscal quarters ending in the months shown.

Target Price Range

Analyst price targets

Recommendation Rating

3.1
1Buy 2 3Hold 4 5Sell

Ten years at a glance Fiscal years to December

Ten-year view Analyst estimates Powerpack
Group Line 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 TTM Jun ’26 Trend 10 yrs 2026e 2027e 2028e Next 3/yr
Income, $m
Income, $m Revenue 19,501 19,674 20,826 16,899 15,412 17,603 17,847 18,465 18,838 17,868 35,536 (1.0%) 6,904 6,895 7,025 (26.7%)
Gross margin, % 86.16 20.80 18.84 18.20 16.79 17.21 17.59 16.97 16.63 15.84 17.21 (70.3) pt
EBT 2,562 2,718 1,953 1,254 (3,583) 1,307 1,435 431 1,318 173 2,501 (25.9%)
EBT margin, % 13.14 13.82 9.38 7.42 (23.25) 7.43 8.04 2.33 6.99 0.97 7.04 (12.2) pt
Net income 2,035 2,465 1,521 917 (3,728) 991 959 245 804 (227) 720 n/m
Per share, $
Per share, $ Revenue 76.31 78.00 83.45 67.59 63.01 73.71 81.28 86.12 87.45 83.03 0.00 +0.9%
Earnings 7.43 9.28 5.63 3.19 (15.24) 3.61 3.85 0.64 3.21 (1.32) 1.35 n/m
Cash flow 9.41 7.20 9.06 9.45 10.79 11.70 3.95 7.18 8.35 4.44 0.00 (8.0%)
Capex (1.47) (1.63) (1.96) (1.12) (1.37) (1.64) (1.19) (1.23) (1.28) (1.09) 0.00 (3.3%)
Free cash flow 7.94 5.57 7.10 8.33 9.41 10.07 2.76 5.95 7.08 3.35 0.00 (9.2%)
Book value 51.80 50.90 52.45 43.13 27.12 23.43 23.44 22.23 22.15 16.99 0.00 (11.7%)
Shares, m 256 252 250 250 245 239 220 214 215 215 — (1.9%)
Valuation, ×
Valuation, × P/E 1,017.27 828.09 108.13 61.01 0.00 0.00 33.17 34.99 38.21 16.70 20.77 213.8
P/S 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0
P/B 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0
EV/Sales 0.00 0.00 0.00 0.07 0.03 0.04 0.09 0.09 0.06 0.08 0.11 0.0
EV/FCF 1.64 1.68 1.68 0.52 0.24 0.30 2.11 (14.19) 1.59 43.84 (32.03) 3.9
Cash, $m
Cash, $m Operating cash flow 2,404 1,815 2,261 2,363 2,638 2,795 867 1,540 1,799 955 485 (9.8%)
Capex (376) (410) (488) (281) (336) (391) (260) (264) (275) (235) (610) (5.1%)
Free cash flow 2,028 1,405 1,773 2,082 2,303 2,404 607 1,276 1,525 720 (125) (10.9%)
Balance, $m
Balance, $m Working capital (1,792) (453) (889) (228) 1,118 (1,581) (3,228) (2,870) (2,371) (2,196) (2,640) +2.3%
Net debt 5,598 5,778 5,361 1,966 893 1,239 3,067 3,114 2,160 2,957 4,002 (6.8%)
Shareholders’ equity 13,238 12,839 13,090 10,782 6,634 5,595 5,146 4,767 4,772 3,655 3,742 (13.3%)
Returns, %
Returns, % ROA 4.18 5.19 3.20 1.87 (8.81) 2.07 2.28 0.40 2.11 (0.88) 0.00 (5.1) pt
ROIC 9.28 8.26 6.47 8.11 (24.29) 15.45 12.78 5.24 15.27 4.76 0.00 (4.5) pt
ROE 14.89 17.96 10.94 6.68 (43.76) 14.34 15.72 2.77 14.52 (6.73) 0.00 (21.6) pt
People
People Employees 134,341 203,000 133,903 106,786 104,163 109,382 114,129 114,732 108,044 98,655 — (3.4%)
Revenue/emp, $m 0.15 0.10 0.16 0.16 0.15 0.16 0.16 0.16 0.17 0.18 — +2.5%
Negative figures in brackets.
estimates

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2010

WPP PLC vs peers in Advertising Agencies (Q) = latest quarter vs a year earlier

Company Market cap P/E Fwd P/E Revenue growth (Q) EPS growth (Q) FCF growth (Q) Gross margin (Q) EBIT margin (Q) Compare
OMC Omnicom Group Inc. $23.8B 48.0× 9.8× +59.09% (above 0%: growing) +35.80% (above 0%: growing) +108.14% (above 0%: growing) 21.16% 15.44% Compare
TTD The Trade Desk $6.1B 15.1× 32.6× +3.03% (above 0%: growing) −22.22% (below 0%: shrinking) +29.84% (above 0%: growing) 74.22% 14.21% Compare
WPP WPP PLC $6.0B 20.8× 26.8× +7.31% (above 0%: growing) −56.60% (below 0%: shrinking) −21.98% (below 0%: shrinking) 14.73% 0.00%
MGNI Magnite, Inc. $4.0B 21.9× 31.7× +13.76% (above 0%: growing) +71.43% (above 0%: growing) +36.82% (above 0%: growing) 68.65% 24.75% Compare
LFTO Liftoff Mobile, Inc $2.9B — — — n/m — 86.77% 35.27% Compare
STGW Stagwell Inc. $2.7B 271× 44.9× +9.83% (above 0%: growing) −30.00% (below 0%: shrinking) +243.48% (above 0%: growing) 37.29% 5.89% Compare
DV DoubleVerify Holdings, Inc. $2.1B 33.9× 30.0× +9.02% (above 0%: growing) +66.67% (above 0%: growing) +16.98% (above 0%: growing) 81.26% 13.78% Compare
ZD Ziff Davis, Inc. $1.9B 3.1× 2.8× −18.59% (below 0%: shrinking) +2,623.81% (above 0%: growing) +100.30% (above 0%: growing) 84.06% (15.60%) Compare
QNST QuinStreet, Inc. $1.2B 14.3× 15.7× +42.67% (above 0%: growing) +450.00% (above 0%: growing) +84.60% (above 0%: growing) 13.32% 5.11% Compare
Median of peers $2.8B 21.9× 30.0× +9.83% +66.67% +84.60% 71.44% 14.00%

All 41 Advertising Agencies stocks →

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10 Aug

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WPP metrics, ten years each

stockrow.com/WPP · Data as of Jun 30, 2010 · For information only; not investment advice. · © 2026 stockrow.com