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WPP PLC

WPP Communication Services Advertising Agencies

WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024. Insiders bought in the last twelve months.

27.25 0.09 +0.33%

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Market cap: $5.9B
P/E: 20.3×
Fwd P/E: 7.5×
Dividend yield: 3.69%
F-score: 4/9
Altman Z: 0.75
Beneish M: −2.80
Dividend safety: 16/100

Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Insider Decisions trades per month

	Dec 25			Mar 26			Jun 26			Sep 26
Buy	—	—	—	—	—	—	1	—	—	—	—	—
Sell	—	—	—	—	—	—	—	—	—	—	—	—

Insider Ownership 0.00%

Capital & Financial Ratios $m

Market Cap 5,860.00

Revenue 35,535.80

Net Income 720.13

Free Cash Flow (124.97)

Net Debt 4,002.14

Current Ratio 0.87

Debt/Equity 1.92

P/E ratio 20.26

Fwd P/E 7.49

P/S ratio 0.00

P/B ratio 0.00

Past 5Y EPS Growth —

This Y EPS Growth (16.92%)

Next Y EPS Growth 5.34%

Next Y revenue growth (62.10%)

Next 5Y EPS Growth (1.87%)

Green and red mark values outside typical ranges. How we judge →

Valuation vs history

EV/Sales, ten years

P/E against its own 10 years 13.81%

10-year low 10-year high

EV/Sales against its own 10 years 70.14%

10-year low 10-year high

Dividends

Payout Ratio —

Annual Dividend Rate 1.01

Annual Dividend Yield 3.69%

	total	individual payouts
2028	Powerpack
2027	Powerpack
2026	0.10	0.50 0.51
2025	0.18	1.66 0.50
2024	2.52	1.55 0.97
2023	2.47	1.56 0.91
2022	2.05	1.15 0.91
2021	1.83	0.97 0.86
2020	3.05	2.40 0.65
2019	3.75	2.36 1.39
2018	3.97	2.47 1.50
2017	3.91	2.40 1.51
2016	3.31	2.12 1.20

predictions special payouts not included in total or ratios

Assets vs Liabilities $m

	2023	2024	2025	Q'26
Cash	2,758	3,371	3,553	3,171
Receivables	10,667	10,012	9,762	9,817
Inventory	—	—	—	—
Other	3,919	4,074	4,052	4,017
	17,344	17,457	17,367	17,006

	2023	2024	2025	Q'26
Payables	16,573	16,684	17,682	16,884
ST’ Debt	1,177	746	1,084	1,985
Other	—	183	211	229
	20,214	19,828	19,563	19,646

Compound Annual Growth %

	10y	5y	3y
Sales	(0.46%)	3.00%	0.04%
Cash Flow	(7.49%)	(18.40%)	3.27%
Earnings	0.00%	0.00%	0.00%
Book Value	(11.39%)	(11.24%)	(10.77%)

Revenue $m

	Mar	Jun	Sep	Dec	Year
’26	—	—	—	—	—
’25	—	—	—	—	17,868
’24	—	—	—	—	18,838
’23	—	—	—	—	18,465
’22	—	—	—	—	17,847
’21	—	—	—	—	17,603
’20	—	—	—	—	15,412

Fiscal quarters ending in the months shown.

Operating Cash Flow $m

	Mar	Jun	Sep	Dec	Year
’26	—	—	—	—	—
’25	—	—	—	—	955
’24	—	—	—	—	1,799
’23	—	—	—	—	1,540
’22	—	—	—	—	867
’21	—	—	—	—	2,795
’20	—	—	—	—	2,638

Fiscal quarters ending in the months shown.

Free Cash Flow $m

	Mar	Jun	Sep	Dec	Year
’26	—	(994)	—	—	—
’25	—	(1,500)	—	845	720
’24	—	(815)	—	1,585	1,525
’23	—	(682)	—	1,326	1,276
’22	—	(1,536)	—	625	607
’21	—	(134)	—	2,445	2,404
’20	—	(645)	—	2,372	2,303

Fiscal quarters ending in the months shown.

EPS $

	Mar	Jun	Sep	Dec	Year
’26	—	—	—	—	—
’25	—	—	—	—	(1.32)
’24	—	—	—	—	3.16
’23	—	—	—	—	0.63
’22	—	—	—	—	3.79
’21	—	—	—	—	3.61
’20	—	—	—	—	(15.24)

Fiscal quarters ending in the months shown.

Group	Line	2016	2017	2018	2019	2020	2021	2022	2023	2024	2025	2026e
Price, $
Price, $	Low	95.67	82.44	50.31	50.91	27.18	51.86	39.67	41.13	43.02	17.47	Analyst estimates 2026–2028 Powerpack
	High	121.55	119.12	103.53	70.80	70.69	76.59	83.70	64.07	57.37	51.74
People
People	Employees	134,341	203,000	133,903	106,786	104,163	109,382	114,129	114,732	108,044	98,655
	Revenue/emp, $m	0.15	0.10	0.16	0.16	0.15	0.16	0.16	0.16	0.17	0.18
Income, $m
Income, $m	Revenue	19,501	19,674	20,826	16,899	15,412	17,603	17,847	18,465	18,838	17,868
	Gross margin, %	86.16	20.80	18.84	18.20	16.79	17.21	17.59	16.97	16.63	15.84
	EBT	2,562	2,718	1,953	1,254	(3,583)	1,307	1,435	431	1,318	173
	EBT margin, %	13.14	13.82	9.38	7.42	(23.25)	7.43	8.04	2.33	6.99	0.97
	Net income	2,035	2,465	1,521	917	(3,728)	991	959	245	804	(227)
	Depreciation	616	630	971	937	4,435	745	635	864	631	589
Per share, $
Per share, $	Revenue	76.31	78.00	83.45	67.59	63.01	73.71	81.28	86.12	87.45	83.03
	Earnings	7.43	9.28	5.63	3.19	(15.24)	3.61	3.85	0.64	3.21	(1.32)
	Cash flow	9.41	7.20	9.06	9.45	10.79	11.70	3.95	7.18	8.35	4.44
	Capex	(1.47)	(1.63)	(1.96)	(1.12)	(1.37)	(1.64)	(1.19)	(1.23)	(1.28)	(1.09)
	Free cash flow	7.94	5.57	7.10	8.33	9.41	10.07	2.76	5.95	7.08	3.35
	Book value	51.80	50.90	52.45	43.13	27.12	23.43	23.44	22.23	22.15	16.99
	Shares, m	256	252	250	250	245	239	220	214	215	215
Valuation, ×
Valuation, ×	P/E	1,017.27	828.09	108.13	61.01	0.00	0.00	33.17	34.99	38.21	16.70
	P/S	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
	P/B	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00	0.00
	EV/Sales	0.00	0.00	0.00	0.07	0.03	0.04	0.09	0.09	0.06	0.08
	EV/FCF	1.64	1.68	1.68	0.52	0.24	0.30	2.11	(14.19)	1.59	43.84
Cash, $m
Cash, $m	Operating cash flow	2,404	1,815	2,261	2,363	2,638	2,795	867	1,540	1,799	955
	Capex	(376)	(410)	(488)	(281)	(336)	(391)	(260)	(264)	(275)	(235)
	Free cash flow	2,028	1,405	1,773	2,082	2,303	2,404	607	1,276	1,525	720
Balance, $m
Balance, $m	Working capital	(1,792)	(453)	(889)	(228)	1,118	(1,581)	(3,228)	(2,870)	(2,371)	(2,196)
	Total debt	8,901	8,860	8,890	5,757	17,456	6,578	6,148	5,873	5,531	6,509
	Net debt	5,598	5,778	5,361	1,966	893	1,239	3,067	3,114	2,160	2,957
	Shareholders’ equity	13,238	12,839	13,090	10,782	6,634	5,595	5,146	4,767	4,772	3,655
Returns, %
Returns, %	ROA	4.18	5.19	3.20	1.87	(8.81)	2.07	2.28	0.40	2.11	(0.88)
	ROIC	9.28	8.26	6.47	8.11	(24.29)	15.45	12.78	5.24	15.27	4.76
	ROE	14.89	17.96	10.94	6.68	(43.76)	14.34	15.72	2.77	14.52	(6.73)

Negative figures in brackets.

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2010

Charts ten years each

Company	Market cap	P/E	Fwd P/E	Revenue growth (Q)	EPS growth (Q)	FCF growth (Q)	Gross margin (Q)	EBIT margin (Q)	Compare
OMC Omnicom Group Inc.	$22.2B	67.7×	8.5×	+63.43% (above 0%: growing)	+58.33% (above 0%: growing)	−357.80% (below 0%: shrinking)	19.78%	14.06%	Compare
TTD The Trade Desk	$6.2B	14.4×	19.9×	+3.03% (above 0%: growing)	−22.22% (below 0%: shrinking)	+29.84% (above 0%: growing)	74.22%	14.21%	Compare
WPP WPP PLC	$5.9B	20.3×	7.5×	+7.31% (above 0%: growing)	−56.60% (below 0%: shrinking)	−21.98% (below 0%: shrinking)	14.73%	0.00%
MGNI Magnite, Inc.	$3.5B	20.0×	21.5×	+11.24% (above 0%: growing)	+75.00% (above 0%: growing)	+6,786.00% (above 0%: growing)	67.83%	16.19%	Compare
STGW Stagwell Inc.	$2.2B	128×	20.8×	+11.25% (above 0%: growing)	n/m	−53.97% (below 0%: shrinking)	34.24%	1.47%	Compare
DV DoubleVerify Holdings, Inc.	$2.1B	37.5×	21.3×	+2.52% (above 0%: growing)	+60.00% (above 0%: growing)	+63.97% (above 0%: growing)	83.24%	11.88%	Compare
ZD Ziff Davis, Inc.	$2.0B	3.2×	18.8×	−2.74% (below 0%: shrinking)	+2,623.81% (above 0%: growing)	+100.30% (above 0%: growing)	84.06%	(15.60%)	Compare
QNST QuinStreet, Inc.	$932.2M	11.4×	12.0×	+42.67% (above 0%: growing)	+450.00% (above 0%: growing)	+84.60% (above 0%: growing)	13.32%	5.11%	Compare
CRTO Criteo S.A.	$879.9M	7.6×	8.2×	−11.32% (below 0%: shrinking)	−42.50% (below 0%: shrinking)	−3.42% (below 0%: shrinking)	51.92%	3.51%	Compare
Median of peers	$2.2B	17.2×	19.4×	+7.14%	+60.00%	+46.91%	59.88%	8.50%

All 42 Advertising Agencies stocks →

WPP PLC (WPP) key facts

Concern: WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.
Concern: WPP PLC reported a net loss of $226.8 million, or a loss of $1.32 per share, for fiscal 2025.
WPP PLC (WPP) is an Advertising Agencies company in the Communication Services sector, traded in the US as an ADR.
As of October 16, 2026, WPP traded at $27.25, a market capitalization of $5.9 billion.
At that price the stock trades at 20.3× trailing-twelve-month earnings; its P/E is higher than 14% of its own readings over the past ten years.
WPP PLC pays an annual dividend of $1.01 per share, a yield of 3.69%.
Return on equity was −6.73% and debt-to-equity 1.92.
Its Piotroski F-score is 4 out of 9 and its Altman Z-score is 0.75 (distress zone) for fiscal 2025.