WPP PLC WPP
- Market cap
- $5.5B
- P/E
- 19.3×
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Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 95.67 | 82.44 | 50.31 | 50.91 | 27.18 | 51.86 | 39.67 | 41.13 | 43.02 | 17.47 |
Analyst estimates 2026–2028 Powerpack |
Low Price
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| 121.55 | 119.12 | 103.53 | 70.80 | 70.69 | 76.59 | 83.70 | 64.07 | 57.37 | 51.74 |
High Price
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| 134,341 | 203,000 | 133,903 | 106,786 | 104,163 | 109,382 | 114,129 | 114,732 | 108,044 | 98,655 |
Employees
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| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Revenue/Emp
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| 19,501 | 19,674 | 20,826 | 16,899 | 15,412 | 17,603 | 17,847 | 18,465 | 18,838 | 17,868 |
Revenue
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| 86.16% | 20.80% | 18.84% | 18.20% | 16.79% | 17.21% | 17.59% | 16.97% | 16.63% | 15.84% |
Gross Margin
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| 2,562 | 2,718 | 1,953 | 1,254 | (3,583) | 1,307 | 1,435 | 431 | 1,318 | 173 |
EBT
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| 13.14% | 13.82% | 9.38% | 7.42% | (23.25%) | 7.43% | 8.04% | 2.33% | 6.99% | 0.97% |
EBT Margin
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| 2,035 | 2,465 | 1,521 | 917 | (3,728) | 991 | 959 | 245 | 804 | (227) |
Net Income
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| 616 | 630 | 971 | 937 | 4,435 | 745 | 635 | 864 | 631 | 589 |
Depreciation
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| 76.31 | 78.00 | 83.45 | 67.59 | 63.01 | 73.71 | 81.28 | 86.12 | 87.45 | 83.03 |
Revenue/Sh
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| 7.43 | 9.28 | 5.63 | 3.19 | (15.24) | 3.61 | 3.85 | 0.64 | 3.21 | (1.32) |
Earnings/Sh
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| 9.41 | 7.20 | 9.06 | 9.45 | 10.79 | 11.70 | 3.95 | 7.18 | 8.35 | 4.44 |
Cash Flow/Sh
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| (1.47) | (1.63) | (1.96) | (1.12) | (1.37) | (1.64) | (1.19) | (1.23) | (1.28) | (1.09) |
Capex/Sh
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| 7.94 | 5.57 | 7.10 | 8.33 | 9.41 | 10.07 | 2.76 | 5.95 | 7.08 | 3.35 |
Free CF/Sh
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| 51.80 | 50.90 | 52.45 | 43.13 | 27.12 | 23.43 | 23.44 | 22.23 | 22.15 | 16.99 |
Book Value/Sh
|
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| 256 | 252 | 250 | 250 | 245 | 239 | 220 | 214 | 215 | 215 |
Shares
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| 1,017.27 | 828.09 | 108.13 | 61.01 | 0.00 | 0.00 | 33.17 | 34.99 | 38.21 | 16.70 |
PE Ratio
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| 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
PS Ratio
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| 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
PB Ratio
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| 0.00 | 0.00 | 0.00 | 0.07 | 0.03 | 0.04 | 0.09 | 0.09 | 0.06 | 0.08 |
EV/Sales
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| 1.64 | 1.68 | 1.68 | 0.52 | 0.24 | 0.30 | 2.11 | (14.19) | 1.59 | 43.84 |
EV/FCF
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| 2,404 | 1,815 | 2,261 | 2,363 | 2,638 | 2,795 | 867 | 1,540 | 1,799 | 955 |
Op' Cash Flow
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| (376) | (410) | (488) | (281) | (336) | (391) | (260) | (264) | (275) | (235) |
Capex
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| 2,028 | 1,405 | 1,773 | 2,082 | 2,303 | 2,404 | 607 | 1,276 | 1,525 | 720 |
FCF
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| (1,792) | (453) | (889) | (228) | 1,118 | (1,581) | (3,228) | (2,870) | (2,371) | (2,196) |
Working Cap'
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| 8,901 | 8,860 | 8,890 | 5,757 | 17,456 | 6,578 | 6,148 | 5,873 | 5,531 | 6,509 |
Total Debt
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| 5,598 | 5,778 | 5,361 | 1,966 | 893 | 1,239 | 3,067 | 3,114 | 2,160 | 2,957 |
Net Debt
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| 13,238 | 12,839 | 13,090 | 10,782 | 6,634 | 5,595 | 5,146 | 4,767 | 4,772 | 3,655 |
Sh' Equity
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| 4.18% | 5.19% | 3.20% | 1.87% | (8.81%) | 2.07% | 2.28% | 0.40% | 2.11% | (0.88%) |
ROA
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| 9.28% | 8.26% | 6.47% | 8.11% | (24.29%) | 15.45% | 12.78% | 5.24% | 15.27% | 4.76% |
ROIC
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| 14.89% | 17.96% | 10.94% | 6.68% | (43.76%) | 14.34% | 15.72% | 2.77% | 14.52% | (6.73%) |
ROE
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WPP PLC peers in Advertising Agencies
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| TTD The Trade Desk | $5.9B | 14.8× | Compare |
| MGNI Magnite, Inc. | $3.5B | 20.5× | Compare |
| DV DoubleVerify Holdings, Inc. | $2.1B | 37.3× | Compare |
| STGW Stagwell Inc. | $2.0B | 119× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| ZD Ziff Davis, Inc. | $1.9B | 3.2× | Compare |
| OMC Omnicom Group Inc. | $20.5B | 63.8× | Compare |
| CCO Clear Channel Outdoor Holdings, Inc. | $1.2B | 0.0× | Compare |
| CRTO Criteo S.A. | $924.5M | 8.1× | Compare |
WPP PLC (WPP) key facts
- WPP PLC (WPP) is an Advertising Agencies company in the Communication Services sector, traded in the US as an ADR.
- WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was GBP 17.9 billion, down 5.14% from fiscal 2024.
- WPP PLC reported a net loss of GBP 226.8 million, or a loss of GBP 1.32 per share, for fiscal 2025.
- As of September 25, 2026, WPP traded at $25.99, a market capitalization of $5.5 billion.
- At that price the stock trades at 19.3× trailing-twelve-month earnings.
- WPP PLC pays an annual dividend of $2.52 per share, a yield of 4.94%, with a payout ratio of 80.7%.
- Return on equity was −6.73% and debt-to-equity 1.92.
WPP PLC (WPP) Latest News
24 Sep
Diageo named WPP CFO Joanne Wilson to become its next finance chief, with a replacement at WPP expected in 2027. Wilson, who joined WPP in 2023, is credited with leading cost-cutting and restructuring as the agency pursues a turnaround amid revenue declines and client losses. Diageo CEO Sir Dave Lewis cited her track record in transformations as it focuses on a North America turnaround while seeking growth elsewhere. Diageo reported FY2026 net profit of $1.9 billion, down 22.9% from the prior year due to $900 million in restructuring charges, and it projects about $850 million in savings over two years starting in 2027. The leadership reshuffle follows the 2023 death of long-time CEO Ivan Menezes. Wilson previously held senior finance roles at Britvic and Tesco and is a non-executive director at Informa. CFO transition to a major client can influence WPP's leadership stability and investor sentiment, though it centers on a personnel shift rather than core operations.
23 Sep
Diageo named Joanne Wilson, currently CFO of WPP, as its next chief financial officer, succeeding Nik Jhangiani who will depart to mark his two-year anniversary. Wilson, a former Britvic finance chief with Tesco and Dunnhumby experience, will join Diageo in the new year; Jhangiani will stay on until then. Sir Dave Lewis, Diageo's chief executive, says the appointment supports a strategy to accelerate delivery and improve productivity, especially in North America, amid ongoing cost reductions that included a $1 billion savings plan and roughly 2,000 job cuts in the last financial year and about 300 more in North America this month. Barclays welcomed the appointment, noting Wilson's beverages exposure and data/retail background, while signaling questions about delivery against the plan once she arrives. Wilson emphasized joining at an exciting point with a clear strategy. CFO turnover at a major firm like WPP introduces leadership transition risk and potential short-term disruption, yielding a moderate impact.
Diageo named WPP's Joanne Wilson as its next chief financial officer, with Wilson set to join the board and executive committee in 2027. She will replace Nik Jhangiani, who has led Diageo's finance function for two years and helped present a three-year plan to cut costs and strengthen the balance sheet. Jhangiani's departure follows Diageo's turnaround plan to save about $1 billion and improve North America performance, where sales fell in FY2026. Wilson, currently WPP CFO, will stay in her role during a formal replacement process; she previously led financial and commercial roles at Britvic and Tesco, and will reunite with former boss Dave Lewis at Diageo. The firm's end-year results showed net sales down 2% organically and operating profit down 27% due in part to restructuring costs. CFO departure during a turnaround introduces short-term leadership disruption but is mitigated by a formal replacement process and succession planning.
22 Sep
DoorDash consolidates its global media account with WPP, extending WPP Media's existing scope from the US, Canada, Australia and New Zealand to more than 40 markets, and including Deliveroo and Wolt. DoorDash spent about $1.6 billion on advertising in 2025 per its annual report, while COMvergence estimates total media spend around $522 million (flagship brand about $350 million). Dentsu and IPG previously handled portions of the assignment. DoorDash CMO Tim Castree says WPP can deliver scale for the brand. Expands WPP's global media footprint to over 40 markets and deepens DoorDash's media procurement with a top agency.
Joanne Wilson, WPP’s chief financial officer, is resigning amid the marketing-services group’s turnaround, to be reunited with her former Tesco colleague Sir Dave Lewis at Diageo, which is appointing her as its next CFO. Wilson joined WPP about three and a half years ago after a long stint at Tesco, including leading dunnhumby, Tesco’s data analytics arm. If Diageo confirms the hire, she would replace Nik Jhangiani, who is expected to leave as part of the drinks giant’s leadership overhaul. The move comes as Diageo plans heavy investment in mass-market brands like Smirnoff and Captain Morgan, funded by cost cuts aimed at a leaner workforce. It was unclear whether WPP has secured an interim replacement or what notice Wilson would owe, and both companies declined to comment. Executive turnover during a turnaround could disrupt financial execution and timing of reforms, though an interim leader can mitigate risk.
3 Sep
PepsiCo awarded its global media business to Publicis, ending its relationship with WPP amid the CPG company's internal transformation and agency review. Loss of PepsiCo global media account delivers major revenue and client hit to WPP's core operations.
20 Aug
Major agency and buy-side leaders confirm participation in SHOWCASE, the world’s first retail + commerce media upfront for WPP PLC. Event participation signals expanded positioning in retail commerce media without altering core operations or long-term trajectory.
10 Aug
WPP PLC narrows revenue declines and secures new business through streamlined strategy. Streamlined strategy secures new business and narrows revenue declines for WPP PLC.
9 Aug
WPP PLC held its H1 earnings call covering revenue trends, margins, client wins, cost controls, and outlook for advertising and marketing services. H1 earnings figures and guidance can shift near-term sentiment and analyst targets without fundamentally changing WPP's long-term trajectory.
6 Aug
WPP PLC stock rose 25% as its turnaround strategy shows clear progress and renewed momentum. Turnaround gaining traction marks major strategic progress that can reshape company trajectory and investor outlook.
WPP PLC shares surged 26% on signs of progress in its turnaround efforts. 26% share surge on turnaround progress signals major positive shift likely to alter WPP trajectory and sentiment.
WPP PLC highlighted strategic progress in its H1 2026 earnings call while facing ongoing top-line growth challenges. Mixed strategic gains and persistent revenue pressures point to moderate effects on future trajectory.
WPP PLC registers a turnaround bounce in performance but stops short of a full victory lap, reflecting partial operational recovery and lingering challenges in market positioning. Turnaround bounce points to moderately noticeable influence on financial performance without fundamentally altering long-term trajectory.
WPP PLC cuts 1,200 jobs as part of turnaround drive to reduce costs and restructure operations. Job cuts represent cost reduction measures that may improve margins but are unlikely to fundamentally shift long-term trajectory.
WPP PLC cuts 1,200 jobs as part of its turnaround drive. 1200 job cuts form part of WPP turnaround measures likely to affect costs and operations moderately.
WPP shares surge after turnaround helps ease top-line decline. Turnaround reduces revenue decline and drives share price higher reflecting operational gains with moderate market effects.
WPP PLC cuts jobs as part of cost-cutting measures to recover profits. Job cuts represent cost reduction efforts that may improve near-term margins but are unlikely to reshape WPP's overall competitive position.
31 Jul
Omnicom advances data and analytics capabilities, altering its merger outlook and competitive stance in advertising services. Omnicom's analytics push may intensify rivalry and shift merger dynamics affecting WPP's positioning.
24 Jul
WPP initiates broad restructuring to achieve £500 million in savings, yet must address potential employee opposition to ensure success. Sweeping restructure targets major cost reductions while highlighting workforce integration risks that could impact execution.
1 Jul
WPP PLC expands WPP Enterprise Solutions global unit dedicated to AI-driven transformation. Expansion of dedicated AI transformation unit represents major strategic initiative with potential to alter competitive trajectory.
22 Jun
Adobe forms new agency and technology partnerships to accelerate agentic AI adoption. Adobe AI partnerships may strengthen WPP service offerings and client positioning.
19 Jun
WPP leads 2025 billings. Publicis ranks second as biggest gainer. WPP topping billings signals strong competitive position likely to lift market performance and investor sentiment.
Omnicom Media becomes the largest global media management network following integration of OMG and MediaBrands. Omnicom's new top ranking strengthens its competitive position against WPP in media management.
Omnicom Media confirmed as largest global media management network after integrating OMG and MediaBrands. Omnicom's confirmed lead as top media network heightens competitive pressure on WPP's market position.
18 Jun
WPP Enterprise Solutions signs strategic collaboration agreement with AWS to operationalize Agentic AI for leading brands. AWS partnership advances WPP AI capabilities with potential to shift competitive positioning and performance.
WPP Media has unveiled a prototype for a new 'Buyer Agent' Standard to advance media buying technology. Prototype launch may moderately strengthen WPP's position in advertising technology.
15 Jun
WPP revises forecasts while M&W releases the first global ad forecast. WPP forecast revision signals changes in expected performance that can shift market views.
CMI Media Group and Compas announce growth and expansion. Subsidiary growth announcement signals moderate operational expansion for WPP without altering core trajectory.
11 May
Heineken consolidates its agency roster to fewer future-fit partners, reshaping advertising relationships and potentially impacting WPP's business. Heineken's agency roster consolidation affects WPP's client revenue and competitive landscape in advertising.
8 May
Heineken appoints new global marketing agencies to drive the next phase of its brand growth. Heineken's appointment of new global marketing agencies represents a major client win or shift for WPP, materially impacting its revenue and competitive standing.