Criteo S.A. (CRTO) vs WPP PLC (WPP)
Criteo S.A. and WPP PLC are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $5.5B against $924.5M — 5.9× the size. Criteo S.A. trades at the lower P/E: 8.1× against 19.3×. WPP PLC grew revenue faster over the last twelve months: 12.5% against −4.24%. Criteo S.A. has the higher net margin (5.60% vs 4.18%) and the higher return on invested capital (10.5% vs 0.00%). Across the 19 metrics below, Criteo S.A. leads on 15 and WPP PLC on 4.
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