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Criteo S.A. (CRTO) vs WPP PLC (WPP)

Criteo S.A. and WPP PLC are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $5.9B against $879.9M — 6.7× the size. Criteo S.A. trades at the lower P/E: 7.6× against 20.3×. WPP PLC grew revenue faster over the last twelve months: 12.5% against −4.24%. Criteo S.A. has the higher net margin (5.60% vs 4.18%) and the higher return on invested capital (10.5% vs 0.00%). Across the 19 metrics below, Criteo S.A. leads on 15 and WPP PLC on 4.

Valuation

Metric CRTO WPP Advertising Agencies median
P/E 7.59 20.26 20.12
P/S 0.41 n/m 0.72
P/B 0.65 n/m 1.22
Price to free cash flow 4.23 n/m 8.69
EV/EBITDA 1.82 0.79 12.89
EV/Sales 0.26 0.11 1.05
Earnings yield 13.17% 4.94% (4.37%)
Free cash flow yield 23.63% 0.00% 0.00%

Profitability

Metric CRTO WPP Advertising Agencies median
Gross margin 53.60% 17.21% 42.75%
Operating margin 8.03% 0.00% 0.00%
Net margin 5.60% 4.18% (7.63%)
Free cash flow margin 9.66% 0.00% 0.00%
Return on equity 9.11% 0.00% 0.00%
Return on assets 5.06% 0.00% 0.00%
Return on invested capital 10.46% 0.00% 0.00%

Growth

Metric CRTO WPP Advertising Agencies median
Revenue growth (TTM) (4.24%) 12.46% 5.73%
EPS growth (last fiscal year) 38.95% (141.77%) 34.44%
Revenue growth, 5-year CAGR (1.26%) 3.00% 4.53%
Net income growth, 5-year CAGR 15.07% 0.00% 0.00%

Health

Metric CRTO WPP Advertising Agencies median
Debt to equity 0.01 1.92 0.04
Current ratio 1.29 0.87 1.46
Net debt to EBITDA (1.07) 2.70 0.01

Dividend

Metric CRTO WPP Advertising Agencies median
Dividend yield — 3.69% 3.97%
Payout ratio — — —

Size

Metric CRTO WPP Advertising Agencies median
Market cap 879.88m 5.86b 54.09m

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