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WPP PLC (WPP) vs Ziff Davis, Inc. (ZD)

WPP PLC and Ziff Davis, Inc. are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $6.0B against $1.9B — 3.2× the size. Ziff Davis, Inc. trades at the lower P/E: 3.1× against 20.8×. WPP PLC grew revenue faster over the last twelve months: 12.5% against −8.46%. Ziff Davis, Inc. has the higher net margin (48.6% vs 4.18%) and the higher return on invested capital (4.71% vs 0.00%). Across the 19 metrics below, Ziff Davis, Inc. leads on 15 and WPP PLC on 4.

Valuation

Metric WPP ZD Advertising Agencies median
P/E 20.77 3.08 21.69
P/S n/m 1.49 0.73
P/B n/m 0.88 1.02
Price to free cash flow n/m 6.25 8.36
EV/EBITDA 0.79 3.08 11.66
EV/Sales 0.11 0.94 0.96
Earnings yield 4.81% 32.51% (2.98%)
Free cash flow yield 0.00% 16.01% 0.00%

Profitability

Metric WPP ZD Advertising Agencies median
Gross margin 17.21% 92.28% 44.67%
Operating margin 0.00% 8.53% 0.00%
Net margin 4.18% 48.57% (2.95%)
Free cash flow margin 0.00% 23.91% 0.00%
Return on equity 0.00% 31.54% 0.00%
Return on assets 0.00% 17.12% 0.00%
Return on invested capital 0.00% 4.71% 0.00%

Growth

Metric WPP ZD Advertising Agencies median
Revenue growth (TTM) 12.46% (8.46%) 2.99%
EPS growth (last fiscal year) (141.77%) (19.01%) 44.63%
Revenue growth, 5-year CAGR 3.00% 4.60% 5.40%
Net income growth, 5-year CAGR 0.00% (20.66%) 0.00%

Health

Metric WPP ZD Advertising Agencies median
Debt to equity 1.92 0.39 0.04
Current ratio 0.87 2.16 1.72
Net debt to EBITDA 2.70 0.59 0.02

Dividend

Metric WPP ZD Advertising Agencies median
Dividend yield 3.60% — 3.66%
Payout ratio — — —

Size

Metric WPP ZD Advertising Agencies median
Market cap 6.03b 1.86b 60.75m

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