WPP PLC (WPP) vs Ziff Davis, Inc. (ZD)
WPP PLC and Ziff Davis, Inc. are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $5.5B against $1.9B — 2.8× the size. Ziff Davis, Inc. trades at the lower P/E: 3.2× against 19.3×. WPP PLC grew revenue faster over the last twelve months: 12.5% against 7.80%. Ziff Davis, Inc. has the higher net margin (44.8% vs 4.18%) and the higher return on invested capital (4.71% vs 0.00%). Across the 19 metrics below, Ziff Davis, Inc. leads on 15 and WPP PLC on 4.
Valuation
Profitability
| Metric | WPP | ZD | Advertising Agencies median |
|---|---|---|---|
| Gross margin | 17.21% | 85.01% | 44.25% |
| Operating margin | 0.00% | 7.86% | 0.00% |
| Net margin | 4.18% | 44.75% | (6.98%) |
| Free cash flow margin | 0.00% | 22.02% | 0.00% |
| Return on equity | 0.00% | 31.54% | 0.00% |
| Return on assets | 0.00% | 17.12% | 0.00% |
| Return on invested capital | 0.00% | 4.71% | 0.00% |
Growth
Health
Dividend
Size
Any metric, up to five companies and an Excel export Powerpack