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Magnite, Inc. (MGNI) vs WPP PLC (WPP)

Magnite, Inc. and WPP PLC are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $6.0B against $4.0B — 1.5× the size. WPP PLC trades at the lower P/E: 20.8× against 21.9×. WPP PLC grew revenue faster over the last twelve months: 12.5% against 9.14%. Magnite, Inc. has the higher net margin (23.6% vs 4.18%) and the higher return on invested capital (9.66% vs 0.00%). Across the 18 metrics below, Magnite, Inc. leads on 13 and WPP PLC on 5.

Valuation

Metric MGNI WPP Advertising Agencies median
P/E 21.92 20.77 21.69
P/S 5.21 n/m 0.73
P/B 4.15 n/m 1.02
Price to free cash flow 17.83 n/m 8.36
EV/EBITDA 19.66 0.79 11.66
EV/Sales 5.15 0.11 0.96
Earnings yield 4.56% 4.81% (2.98%)
Free cash flow yield 5.61% 0.00% 0.00%

Profitability

Metric MGNI WPP Advertising Agencies median
Gross margin 66.62% 17.21% 44.67%
Operating margin 18.45% 0.00% 0.00%
Net margin 23.58% 4.18% (2.95%)
Free cash flow margin 29.23% 0.00% 0.00%
Return on equity 20.44% 0.00% 0.00%
Return on assets 5.97% 0.00% 0.00%
Return on invested capital 9.66% 0.00% 0.00%

Growth

Metric MGNI WPP Advertising Agencies median
Revenue growth (TTM) 9.14% 12.46% 2.99%
EPS growth (last fiscal year) 493.75% (141.77%) 44.63%
Revenue growth, 5-year CAGR 26.36% 3.00% 5.40%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric MGNI WPP Advertising Agencies median
Debt to equity 0.36 1.92 0.04
Current ratio 1.04 0.87 1.72
Net debt to EBITDA (1.33) 2.70 0.02

Dividend

Metric MGNI WPP Advertising Agencies median
Dividend yield — 3.60% 3.66%
Payout ratio — — —

Size

Metric MGNI WPP Advertising Agencies median
Market cap 3.95b 6.03b 60.75m

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