The Trade Desk (TTD) vs WPP PLC (WPP)
The Trade Desk and WPP PLC are both Advertising Agencies companies. The Trade Desk and WPP PLC are of similar size ($5.9B and $5.5B). The Trade Desk trades at the lower P/E: 14.8× against 19.3×. WPP PLC grew revenue faster over the last twelve months: 12.5% against 11.6%. The Trade Desk has the higher net margin (13.6% vs 4.18%) and the higher return on invested capital (33.7% vs 0.00%). Across the 19 metrics below, The Trade Desk leads on 16 and WPP PLC on 3.
Valuation
Profitability
| Metric | TTD | WPP | Advertising Agencies median |
|---|---|---|---|
| Gross margin | 76.87% | 17.21% | 44.25% |
| Operating margin | 19.61% | 0.00% | 0.00% |
| Net margin | 13.61% | 4.18% | (6.98%) |
| Free cash flow margin | 28.90% | 0.00% | 0.00% |
| Return on equity | 15.44% | 0.00% | 0.00% |
| Return on assets | 6.94% | 0.00% | 0.00% |
| Return on invested capital | 33.65% | 0.00% | 0.00% |
Growth
Health
Dividend
Size
Any metric, up to five companies and an Excel export Powerpack