Hasbro, Inc. HAS
- Market cap
- $12.2B
- P/E
- 15.6×
Follow HAS
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 65.52 | 78.11 | 76.84 | 77.34 | 41.33 | 86.05 | 54.65 | 42.66 | 46.09 | 49.00 |
Analyst estimates 2026–2028 Powerpack |
Low Price
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| 88.53 | 116.20 | 109.60 | 126.87 | 109.50 | 104.89 | 105.73 | 73.58 | 73.46 | 85.15 |
High Price
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| 5,400 | 5,400 | 5,800 | 5,600 | 6,822 | 6,640 | 6,490 | 5,502 | 4,985 | 4,520 |
Employees
|
|||
| 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
Revenue/Emp
|
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| 5,020 | 5,210 | 4,580 | 4,720 | 5,465 | 6,420 | 5,857 | 5,003 | 4,136 | 4,701 |
Revenue
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| 62.04% | 60.96% | 59.59% | 61.70% | 68.55% | 69.98% | 67.36% | 65.90% | 71.48% | 72.43% |
Gross Margin
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| 692 | 786 | 270 | 594 | 322 | 582 | 262 | (1,709) | 497 | (102) |
EBT
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| 13.80% | 15.09% | 5.90% | 12.59% | 5.89% | 9.06% | 4.46% | (34.16%) | 12.02% | (2.17%) |
EBT Margin
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| 533 | 397 | 220 | 521 | 225 | 435 | 203 | (1,488) | 394 | (318) |
Net Income
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| 190 | 208 | 243 | 266 | 724 | 909 | 1,069 | 776 | 212 | 171 |
Depreciation
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| 40.07 | 41.67 | 36.31 | 36.91 | 39.81 | 46.52 | 42.23 | 36.05 | 29.67 | 33.53 |
Revenue/Sh
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| 4.40 | 3.17 | 1.75 | 4.07 | 1.62 | 3.11 | 1.47 | (10.73) | 2.77 | (2.30) |
Earnings/Sh
|
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| 6.52 | 5.79 | 5.12 | 5.11 | 7.11 | 5.93 | 2.69 | 5.23 | 6.08 | 6.37 |
Cash Flow/Sh
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| (1.24) | (1.08) | (1.11) | (1.04) | (0.92) | (0.96) | (1.26) | (1.51) | (1.42) | (1.41) |
Capex/Sh
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| 5.29 | 4.71 | 4.01 | 4.06 | 6.19 | 4.97 | 1.43 | 3.72 | 4.66 | 4.96 |
Free CF/Sh
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| 14.87 | 14.64 | 13.91 | 23.42 | 21.39 | 22.20 | 20.63 | 7.83 | 8.50 | 4.03 |
Book Value/Sh
|
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| 125 | 125 | 126 | 128 | 137 | 138 | 139 | 139 | 139 | 140 |
Shares
|
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| 18.14 | 29.05 | 46.97 | 26.27 | 57.74 | 32.94 | 42.43 | 0.00 | 20.26 | 0.00 |
PE Ratio
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| 1.99 | 2.21 | 2.24 | 2.86 | 2.35 | 2.19 | 1.47 | 1.38 | 1.88 | 2.45 |
PS Ratio
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| 5.37 | 6.29 | 5.84 | 4.51 | 4.37 | 4.59 | 3.00 | 6.37 | 6.58 | 20.33 |
PB Ratio
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| 2.04 | 2.30 | 2.43 | 2.76 | 3.02 | 2.66 | 2.03 | 1.97 | 2.66 | 2.95 |
EV/Sales
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| 15.50 | 20.32 | 21.98 | 25.03 | 19.38 | 24.88 | 59.91 | 19.07 | 16.89 | 19.97 |
EV/FCF
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| 817 | 724 | 646 | 653 | 976 | 818 | 373 | 726 | 847 | 893 |
Op' Cash Flow
|
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| (155) | (135) | (140) | (134) | (126) | (133) | (174) | (209) | (197) | (198) |
Capex
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| 662 | 590 | 506 | 520 | 851 | 685 | 199 | 516 | 650 | 695 |
FCF
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| 1,610 | 2,382 | 1,808 | 5,490 | 1,443 | 1,272 | 809 | 267 | 841 | 713 |
Working Cap'
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| 1,548 | 1,849 | 1,705 | 4,077 | 5,093 | 4,024 | 3,824 | 3,466 | 3,381 | 3,265 |
Total Debt
|
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| 266 | 267 | 523 | (503) | 3,643 | 3,005 | 3,311 | 2,920 | 2,686 | 2,383 |
Net Debt
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| 1,863 | 1,830 | 1,754 | 2,996 | 2,937 | 3,063 | 2,862 | 1,087 | 1,185 | 566 |
Sh' Equity
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| 11.24% | 7.64% | 4.18% | 7.37% | 2.26% | 4.11% | 2.11% | (18.81%) | 5.99% | (5.42%) |
ROA
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| 23.14% | 24.15% | 9.09% | 16.35% | 4.77% | 7.86% | 4.13% | (24.00%) | 11.14% | 0.24% |
ROIC
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| 31.27% | 21.48% | 12.30% | 21.92% | 7.50% | 14.29% | 6.87% | (75.43%) | 33.94% | (36.84%) |
ROE
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Hasbro, Inc. peers in Leisure
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| AS Amer Sports, Inc. | $15.6B | 28.6× | Compare |
| LTH Life Time Group Holdings, Inc. | $8.9B | 21.1× | Compare |
| GOLF Acushnet | $4.8B | 22.6× | Compare |
| MAT Mattel, Inc. | $3.7B | 9.6× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| PLNT Planet Fitness, Inc. | $3.1B | 14.4× | Compare |
| YETI YETI Holdings, Inc. | $3.1B | 18.1× | Compare |
| CALY Callaway Golf Company | $2.6B | 29.5× | Compare |
| OSW OneSpaWorld Holdings Limited | $2.3B | 28.7× | Compare |
HAS metrics, ten years each
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
Hasbro, Inc. (HAS) key facts
- Hasbro, Inc. (HAS) is a Leisure company in the Consumer Cyclical sector, listed on Nasdaq.
- Hasbro, Inc. reported a net loss of $318.2 million, or a loss of $2.30 per share, for fiscal 2025.
- As of September 25, 2026, HAS traded at $88.09, a market capitalization of $12.2 billion.
- At that price the stock trades at 15.6× trailing-twelve-month earnings and 2.5× sales.
- Hasbro, Inc. pays an annual dividend of $2.80 per share, a yield of 5.52%, with a payout ratio of 92.6%.
- Return on equity was −36.8% and debt-to-equity 4.84.
Hasbro, Inc. (HAS) Latest News
25 Sep
Hasbro (HAS) closed at $88.09, up 1.47% to beat the S&P 500’s 0.51% gain but still down 7.83% in the past month. The stock trails the broader Consumer Discretionary sector’s rebound and sits in the bottom tier of the Toys-Games-Hobbies group, which ranks near the sector’s low end. Investors are awaiting quarterly results, with consensus calling for EPS of $1.88 (up 11.9% YoY) and revenue of $1.47 billion (up 6.2% YoY). For the full year, Zacks Consensus estimates project $6.16 per share on $5.04 billion in revenue, representing roughly 11.2% and 7.3% growth, respectively. Hasbro carries a Forward P/E of 14.1, above the industry average of 10.46, and a PEG of 1.49 (industry 1.47). Recent estimate revisions in the past 30 days trimmed the EPS outlook by about 0.45%. Near-term earnings expectations and modest estimate revisions could influence sentiment but are unlikely to alter the company's long-term trajectory.
Hasbro, Inc. (HAS) is a roughly $12.2 billion market-cap global toy and entertainment company built around brands like Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh, and Peppa Pig. It operates through four segments—Consumer Products, Wizards of the Coast, Digital Gaming, and Entertainment—pursuing a franchise-first model across toys, tabletop and digital gaming, entertainment, and licensing. The stock underperformed the S&P 500, retreating 18.9% from its 52-week high, with 3-month gains of 4.2% vs. the index’s 4.7% rise. Year-to-date HAS is up 5.9% vs. 12.5% for the S&P; 52-week gain is 15.4% vs. 16.7% for the index. Technical momentum weakened as the price slipped below the 50- and 200-day moving averages. Revenue declined about 3.5% annually over five years; operating margin at 9.7% trails peers; EPS growth was 2.7% annually. Hasbro outpaces Mattel in performance, while a Strong Buy consensus with a $109.71 target suggests upside. Long-term diversification offers upside potential, but near-term revenue/margin pressures keep impact moderate.
23 Sep
Hasbro partners with BAAN Holding Group to build Playocity, a large family entertainment destination in Jeddah's Westfield Center. The venue will feature Hasbro characters and brands, expanding Hasbro's branded attractions into Saudi Arabia and integrating attractions with consumer products, digital content, and licensing. Target opening is Q1 2027. The move fits Hasbro's multi-channel strategy to monetize IP beyond toys, though execution outside core markets and the economics/royalty model of the site pose material risks. A large Saudi Playocity venue could significantly diversify revenue and brand monetization, but success hinges on opening economics and execution.
27 Aug
Hasbro expands Upper Deck partnership; questions arise on whether HAS stock is fully priced. Partnership expansion may moderately influence Hasbro revenue streams and market positioning without fundamentally altering long-term trajectory.
26 Aug
Hasbro partners with Upper Deck on trading cards to expand franchise monetization, creating new revenue streams that may boost HAS investor returns through broader licensing and product reach. Upper Deck trading card deal adds monetization channels for Hasbro franchises but remains one targeted partnership without evidence of broad trajectory shifts.
20 Aug
Hasbro's MAGIC business is booming with strong growth; Marvel and Hobbit franchises may extend the momentum. Booming MAGIC segment and franchise expansions point to revenue gains and improved positioning for Hasbro.
Hasbro's H2 earnings call highlighted financial results, operational updates and outlook for its core toy, game and entertainment segments. Earnings highlights provide moderate insight into near-term performance and strategy but lack major surprises or transformative details.
18 Aug
Hasbro (HAS) stock receives a Buy rating upgrade from analysts. Analyst Buy upgrades can moderately lift near-term investor sentiment and share price for Hasbro.
11 Aug
Hasbro advances digital initiatives and franchise strategies that may alter its toys-games investment outlook. Hasbro digital and franchise initiatives constitute major strategic moves that could significantly shift company trajectory and investor sentiment.
Hasbro (HAS) returns to market spotlight amid developments that could affect its positioning and investor attention. Developments around Hasbro may moderately influence financial performance and market sentiment without fundamentally altering long-term trajectory.
5 Aug
Hasbro outperforms Mattel in the toy sector, securing stronger market position and competitive edge through effective strategies while Mattel lags. Hasbro's lead over Mattel in toys signals major competitive gains likely to lift HAS trajectory and investor views.
30 Jul
Hasbro expands Dungeons & Dragons with new experiences tied to World of Warcraft, Dark Sun, and Star Wars franchises. Major D&D crossovers with Star Wars and Warcraft target core gaming revenue and fan engagement for Hasbro.
29 Jul
Wizards of the Coast President resigns despite the division's massive success. Leadership departure at key subsidiary introduces operational uncertainty without derailing proven growth.
27 Jul
UBS reports Hasbro's valuation multiple compressing even as business inflects. UBS view on valuation compression amid Hasbro business inflection can sway investor sentiment and near-term stock performance.
23 Jul
Hasbro expands growth strategy beyond children by targeting adult 'kidults' for new revenue streams. Targeting 'kidults' marks a major strategic expansion that can significantly lift Hasbro revenues and reshape its market position.
Hasbro incurs financial losses after canceling multiple video game projects. Canceled video game projects produce direct financial losses with moderate effects on operations and market views.
22 Jul
UBS states Hasbro is well positioned to beat estimates and raise guidance in H2. Positive UBS analyst view on Hasbro outlook supports moderate short-term sentiment lift.
Hasbro stock outlook depends on Magic: The Gathering growth amid margin risks projected for 2026. Magic growth and margin pressures will shape Hasbro 2026 performance and stock path.
21 Jul
Hasbro achieves sustained growth driven by its Magic: The Gathering franchise along with strategic product and entertainment initiatives. Highlighting core growth engines signals stronger future revenue and competitive positioning for Hasbro.
Hasbro Inc posted strong Q2 2026 revenue growth led by Magic and additional product lines. Positive Q2 2026 revenue growth from flagship products signals material upside to future earnings and investor sentiment.
Hasbro, Inc. held its Q2 2026 earnings call, presenting financial results, segment performance, and forward-looking guidance for investors. Q2 earnings results and company guidance directly shape investor expectations and near-term stock valuation.
Hasbro raised full-year revenue outlook after beating second-quarter targets, driving shares higher. Earnings beat plus raised guidance signals stronger performance and lifts investor sentiment.
Hasbro beat Q2 earnings estimates on Wizards growth and raised its FY26 outlook. Earnings beat plus raised guidance signals stronger performance and investor sentiment ahead.
Hasbro raises FY26 outlook after Magic: The Gathering drives Q2 beat. Raised FY26 outlook plus strong Magic: The Gathering results point to improved financial trajectory and investor sentiment.
Hasbro raises 2026 outlook after record Q2 Magic: The Gathering revenue. Record product revenue and raised outlook point to major positive shift in financial trajectory.
Hasbro raised 2026 outlook after Magic: The Gathering drove second-quarter earnings beat. Earnings beat plus raised outlook signals stronger performance and positive trajectory.
Hasbro stock heads for largest single-day gain in nearly 15 months after Wizards of the Coast unit drives strong Q2 results. Q2 outperformance at Wizards of the Coast lifts Hasbro shares but reflects routine earnings momentum rather than structural change.
Hasbro reported Q2 financial results including revenue, earnings per share, segment performance across toys and games, and updated full-year guidance. Quarterly earnings and guidance updates directly affect near-term stock valuation and analyst views.
Hasbro CEO states Magic: The Gathering is off to a strong start. CEO comment on core product performance can lift near-term sentiment and sales outlook for Hasbro.
Hasbro (NASDAQ:HAS) reported Q2 CY2026 sales above expectations. Q2 sales beat may lift near-term sentiment and valuation but does not alter core operations or long-term outlook.