Mattel, Inc. MAT
- Market cap
- $3.7B
- P/E
- 9.6×
Follow MAT
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23.85 | 12.71 | 9.09 | 9.06 | 6.53 | 16.85 | 16.21 | 15.36 | 15.87 | 13.95 |
Analyst estimates 2026–2028 Powerpack |
Low Price
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| 34.76 | 31.60 | 18.88 | 17.27 | 18.39 | 23.31 | 26.99 | 22.64 | 20.60 | 22.07 |
High Price
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| 32,000 | 28,000 | 27,000 | 24,000 | 32,100 | 36,300 | 33,900 | 33,000 | 34,000 | 31,000 |
Employees
|
|||
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Revenue/Emp
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| 5,453 | 4,881 | 4,515 | 4,505 | 4,588 | 5,458 | 5,435 | 5,441 | 5,380 | 5,348 |
Revenue
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| 46.70% | 37.38% | 39.84% | 43.90% | 48.89% | 48.13% | 45.66% | 47.48% | 50.82% | 48.73% |
Gross Margin
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| 402 | (501) | (415) | (160) | 178 | 471 | 504 | 465 | 623 | 459 |
EBT
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| 7.37% | (10.27%) | (9.19%) | (3.54%) | 3.87% | 8.63% | 9.28% | 8.55% | 11.57% | 8.59% |
EBT Margin
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| 313 | (1,055) | (533) | (219) | 124 | 903 | 394 | 214 | 542 | 398 |
Net Income
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| 262 | 275 | 272 | 245 | 193 | 232 | 238 | 229 | 246 | 218 |
Depreciation
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| 15.97 | 14.21 | 13.09 | 13.01 | 13.21 | 15.59 | 15.36 | 15.39 | 15.80 | 16.81 |
Revenue/Sh
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| 0.93 | (3.07) | (1.54) | (0.62) | 0.36 | 2.58 | 1.11 | 0.61 | 1.59 | 1.25 |
Earnings/Sh
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| 1.74 | (0.08) | (0.08) | 0.49 | 0.82 | 1.39 | 1.25 | 2.46 | 2.35 | 1.86 |
Cash Flow/Sh
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| (0.77) | (0.86) | (0.44) | (0.29) | (0.33) | (0.31) | (0.42) | (0.45) | (0.60) | (0.57) |
Capex/Sh
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| 0.97 | (0.95) | (0.52) | 0.20 | 0.50 | 1.08 | 0.83 | 2.01 | 1.76 | 1.29 |
Free CF/Sh
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| 7.05 | 3.63 | 1.93 | 1.42 | 1.76 | 4.48 | 5.81 | 6.08 | 6.65 | 7.02 |
Book Value/Sh
|
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| 341 | 344 | 345 | 346 | 347 | 350 | 354 | 354 | 340 | 318 |
Shares
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| 30.62 | 0.00 | 0.00 | 0.00 | 47.16 | 8.25 | 15.97 | 30.77 | 11.01 | 15.62 |
PE Ratio
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| 1.78 | 1.13 | 0.76 | 1.04 | 1.32 | 1.38 | 1.16 | 1.22 | 1.12 | 1.18 |
PS Ratio
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| 4.04 | 4.41 | 5.17 | 9.54 | 9.94 | 4.81 | 3.08 | 3.09 | 2.67 | 2.83 |
PB Ratio
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| 2.05 | 1.55 | 1.26 | 1.55 | 1.78 | 1.73 | 1.47 | 1.43 | 1.31 | 1.50 |
EV/Sales
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| 33.65 | (23.24) | (31.76) | 102.77 | 47.23 | 25.04 | 27.06 | 10.97 | 11.80 | 19.45 |
EV/FCF
|
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| 595 | (28) | (27) | 168 | 286 | 485 | 443 | 870 | 801 | 593 |
Op' Cash Flow
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| (262) | (297) | (152) | (101) | (113) | (108) | (148) | (160) | (203) | (182) |
Capex
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| 332 | (325) | (180) | 68 | 173 | 378 | 294 | 709 | 598 | 411 |
FCF
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| 1,434 | 1,476 | 1,097 | 971 | 1,141 | 1,276 | 1,541 | 1,780 | 1,811 | 1,673 |
Working Cap'
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| 2,326 | 3,123 | 2,856 | 2,921 | 2,856 | 2,645 | 2,401 | 2,330 | 2,334 | 2,332 |
Total Debt
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| 1,457 | 2,044 | 2,261 | 2,291 | 2,093 | 1,914 | 1,639 | 1,069 | 946 | 1,089 |
Net Debt
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| 2,408 | 1,247 | 667 | 492 | 610 | 1,569 | 2,056 | 2,149 | 2,264 | 2,233 |
Sh' Equity
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| 4.80% | (16.58%) | (9.30%) | (4.14%) | 2.28% | 15.14% | 6.27% | 3.40% | 8.35% | 6.03% |
ROA
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| 8.41% | (6.38%) | (5.00%) | 0.83% | 8.66% | 13.09% | 11.42% | 10.91% | 13.52% | 10.28% |
ROIC
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| 12.41% | (57.71%) | (55.73%) | (37.76%) | 22.43% | 82.88% | 21.73% | 10.19% | 24.55% | 17.68% |
ROE
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Mattel, Inc. peers in Leisure
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| PLNT Planet Fitness, Inc. | $3.1B | 14.4× | Compare |
| YETI YETI Holdings, Inc. | $3.1B | 18.1× | Compare |
| GOLF Acushnet | $4.8B | 22.6× | Compare |
| CALY Callaway Golf Company | $2.6B | 29.5× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| OSW OneSpaWorld Holdings Limited | $2.3B | 28.7× | Compare |
| PTON Peloton Interactive, Inc. | $2.1B | 35.1× | Compare |
| LTH Life Time Group Holdings, Inc. | $8.9B | 21.1× | Compare |
| PRKS United Parks & Resorts Inc. | $1.5B | 12.9× | Compare |
Mattel, Inc. (MAT) key facts
- Mattel, Inc. (MAT) is a Leisure company in the Consumer Cyclical sector, listed on Nasdaq.
- Mattel, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $5.3 billion, down 0.59% from fiscal 2024.
- Net income was $397.6 million, or $1.25 per share (basic), a net margin of 7.43%.
- As of September 25, 2026, MAT traded at $13.29, a market capitalization of $3.7 billion.
- At that price the stock trades at 9.6× trailing-twelve-month earnings and 0.7× sales.
- Return on equity was 17.7% and debt-to-equity 1.17.
Mattel, Inc. (MAT) Latest News
22 Sep
Scholastic India and Mattel announce a publishing and distribution partnership to bring Barbie®, Hot Wheels®, Monster High® and Masters of the Universe® books and activity titles to readers across the Indian subcontinent. Dream Theatre will facilitate the licensing, with Scholastic India developing a diverse portfolio of books, activity titles, storybooks and early readers inspired by Mattel brands for distribution through retail, online and educational channels, with plans to expand formats in coming years. The initial titles include Hot Wheels Ultimate Handbook 2026, Barbie's Big Move and Hot Wheels: To the Extreme, among others. The collaboration combines Mattel’s brands with Scholastic India's publishing reach to deliver locally relevant content and grow access to these properties, supporting Mattel's global publishing strategy and Scholastic's literacy mission. Expands Mattel's publishing/licensing footprint in a large, fast-growing market, with potential for meaningful long-term revenue and brand engagement.
18 Sep
Mattel launches new content and secures a Bluey deal, prompting questions on whether its stock remains a bargain. Content launches and Bluey partnership may moderately boost revenue and market positioning without fundamentally altering company trajectory.
16 Sep
Mattel CEO expects growth as shoppers resume toy purchases. CEO growth outlook may lift near-term sentiment without altering core trajectory.
15 Sep
Mattel partners with BBC Studios in a multi-brand global licensing deal to expand the Bluey franchise. Multi-brand global licensing deal for Bluey adds revenue streams and international exposure for Mattel without altering core operations.
26 Aug
Lego sales increase after rejecting artificial intelligence for toy design processes. Lego sales growth increases competitive pressure on Mattel in traditional toy segments.
25 Aug
Mattel, Inc. (MAT) struggles to balance growth against margin pressures and execution risks, creating uncertainty around the stock's investment appeal. Growth versus margin and execution risks may moderately shape Mattel's financial results and investor views without major trajectory shifts.
21 Aug
Mattel (MAT) launches dedicated game studios to accelerate its expansion into digital gaming and entertainment beyond traditional toys. Creation of game studios marks a major strategic push into digital markets likely to reshape revenue streams and competitive positioning.
20 Aug
Mattel pivots into premium gaming collectibles and competitive UNO events, prompting questions on whether this alters the investment case for the company. Major strategic pivot into new gaming segments signals significant moves that could reshape company trajectory and investor sentiment.
19 Aug
Mattel launches UNO Championship Series to convert the card game into competitive live entertainment events. UNO Championship Series expands brand into live events with moderate potential to influence product positioning and market visibility.
18 Aug
Mattel Game Studios plans to extend physical play into virtual worlds. Mattel Game Studios extending physical play to virtual world signals major strategic expansion into digital gaming.
12 Aug
Mattel Q2 earnings call featured five insightful analyst questions. Earnings call questions signal moderate investor focus on Mattel strategy and results.
11 Aug
Mattel Inc. discussed Q2 2026 financial results, performance metrics and outlook in its earnings call. Quarterly earnings data and guidance directly shape near-term financial expectations and stock valuation.
5 Aug
Hasbro outperforms Mattel in toy market competition, gaining share through stronger product lines and execution while Mattel loses ground on sales and innovation. Hasbro's gains erode Mattel's competitive position and investor confidence in its core toy business.
Mattel, Inc. issued its Q2 2026 earnings call summary. Earnings call results typically drive major shifts in stock price and investor outlook.
Mattel sales rose on Masters of the Universe and Toy Story 5 demand while profits fell $18 million. Franchise sales gains indicate revenue upside but profit decline highlights margin pressure on performance.
Mattel reports results sustaining its growth narrative while highlighting an undervalued investment case for the stock. Earnings results reinforce ongoing growth and valuation appeal without indicating major strategic or market shifts.
Mattel positions Barbie as a fashion icon to strengthen brand appeal and market presence. Barbie rebranding targets core product line and may lift Mattel positioning versus competitors.
Mattel reported a second-quarter loss despite sales growth. Quarterly loss despite sales growth indicates mixed results likely to influence near-term stock sentiment and financial outlook.
4 Aug
Mattel Q2 earnings call highlighted financial results, revenue figures, and strategic initiatives for the company. Earnings highlights offer updates on performance that may influence short-term market views but not fundamentally change long-term trajectory.
Mattel Q2 earnings key metrics detail quarterly revenue, profit margins, segment performance and year-over-year comparisons for the toy maker. Q2 metrics supply performance data that can shift near-term investor sentiment but rarely redefine long-term strategy.
Mattel, Inc. reported its second quarter 2026 financial results. Quarterly earnings directly affect stock valuation and investor sentiment.
13 Jul
UBS states Mattel brand equity substantially exceeds current market valuation. Analyst upgrade on brand value may lift near-term sentiment without altering core operations.
12 Jul
Goldman Sachs turns bearish on Mattel, Inc., the maker of Barbie, indicating a negative outlook on the company's prospects. Goldman Sachs bearish turn signals potential near-term pressure on Mattel stock and investor sentiment.
9 Jul
Goldman Sachs downgraded Mattel to Sell citing macro and execution risks, triggering share price decline. Analyst downgrade on risks can pressure near-term stock performance and sentiment.
6 Jul
Mattel, Inc. reported second quarter 2026 financial results and set the earnings conference call date. Quarterly earnings releases directly move Mattel valuation and investor sentiment.
4 Jun
Mattel plans He-Man movie to replicate Barbie film's box office success and drive revenue growth. He-Man film project extends Barbie-driven entertainment strategy with potential to lift revenue and investor sentiment.
29 May
Mattel stock fell 24% tied to a $50.9 million exit. Executive-level exit and associated stock drop may pressure near-term sentiment without altering core operations.
28 May
Mattel expands Brick Shop™ with seven new building sets for next-generation and adult builders. New adult-targeted building sets support product innovation with limited but noticeable revenue upside.
26 May
Mattel faces sluggish growth and eroding returns that raise doubts over its long-term prospects for MAT investors. Sluggish growth and eroding returns signal moderate risks to Mattel's future performance and investor sentiment.
17 May
Activist investor pushes for possible Mattel sale or merger as valuation analysis highlights strategic options. Activist-driven sale or merger pursuit represents major strategic shift likely to alter Mattel's trajectory and investor sentiment.