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Planet Fitness, Inc. PLNT

Consumer Cyclical — Leisure
Cash Flow Champion (5y) Insider Buys (last 12m)
Growth Flags show if company had growth for consecutive years ,
Insider Buys alert about insiders buying in the last 12 month

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Insider Decisions

Total buys
1.09
Total sells
0.36
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — 2 — — 1 1
Sell — — — — — — — — — — — 1
Insider Ownership
2.92%

Capital & Financial Ratios

Market Cap
3,770.00
Revenue
1,409.06
Net Income
239.09
Free Cash Flow
261.68
Net Debt
2,000.33
Current Ratio
1.58
Debt/Equity
(4.02)
P/E ratio
16.78
P/S ratio
2.71
P/B ratio
0.00
Past 5Y EPS Growth
7.33%
This Y EPS Growth
5.89%
Next Y EPS Growth
12.50%
Next 5Y EPS Growth
11.23%
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
—
total individual payouts
2025 ‡‡‡
2024 ‡‡‡
2023 ‡‡‡
2022 ‡‡‡
2021 ‡‡‡
2020 ‡‡‡
2019 ‡‡‡
2017 ‡‡‡
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 397.02 463.84 518.72 473.70
Receivables 56.28 96.54 107.48 110.92
Inventory 4.68 6.15 7.58 9.22
Other — — — 9.56
471.82 588.02 658.39 628.09
2023 2024 2025 Q'26
Payables 23.79 32.89 39.68 52.19
ST’ Debt 20.75 22.50 23.88 25.75
Other 39.61 41.55 59.45 60.90
251.33 282.50 312.49 396.51
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings ‡‡‡‡‡ ‡‡‡ ‡‡‡‡‡
Book Value ‡‡‡ ‡‡‡ ‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 337.24 365.22 — —
—
’25 276.66 340.88 330.35 376.26
1,324.14
’24 248.02 300.94 292.25 340.45
1,181.65
’23 222.23 286.46 277.55 285.09
1,071.33
’22 186.68 224.44 244.39 281.27
936.77
’21 111.88 137.25 154.26 183.64
587.02
’20 127.23 40.23 105.38 133.77
406.62
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 147.52 45.93 — —
—
’25 133.93 43.97 131.47 109.06
418.42
’24 89.73 78.22 126.79 49.13
343.87
’23 97.91 59.42 109.59 63.33
330.25
’22 58.01 52.25 80.16 49.78
240.21
’21 23.52 50.74 75.22 39.80
189.29
’20 73.12 (86.11) 10.87 33.25
31.14
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 122.02 4.00 — —
—
’25 112.93 6.17 76.69 58.97
254.75
’24 63.42 40.18 78.17 7.04
188.81
’23 74.91 37.27 70.10 11.98
194.27
’22 34.14 34.76 56.45 14.86
140.21
’21 17.16 37.71 62.85 17.54
135.26
’20 64.15 (98.12) (4.58) 17.41
(21.14)
in millions of $

EPS

Mar Jun Sep Dec Year
’26 0.65 0.87 — —
—
’25 0.50 0.69 0.70 0.73
2.62
’24 0.39 0.56 0.50 0.56
2.00
’23 0.27 0.48 0.46 0.41
1.62
’22 0.19 0.26 0.32 0.40
1.18
’21 0.07 0.17 0.21 0.07
0.51
’20 0.11 (0.36) (0.04) 0.11
(0.19)

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡

Recommendation Rating

1.7
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 54.15 44.13 54.35 87.72 — — —
Low Price
‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ 97.33 85.91 102.90 114.47 — — —
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2,795 3,411 3,806 4,020 — — —
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.34 0.31 0.31 0.33 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 936.77 1,071.33 1,181.65 1,324.14 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 81.08% 82.26% 83.32% 82.61% — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 161.44 207.54 246.73 308.98 ‡‡‡‡‡ — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 17.23% 19.37% 20.88% 23.33% ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 110.46 147.04 174.24 220.26 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 129.54 154.91 165.71 161.15 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 11.13 12.62 13.80 15.85 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ 1.18 1.63 2.01 2.62 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.86 3.89 4.02 5.01 ‡‡‡‡ — —
Cash Flow/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1.19) (1.60) (1.81) (1.96) ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.67 2.29 2.21 3.05 — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (2.51) (1.40) (2.52) (5.79) ‡‡‡‡‡ — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 84.14 84.90 85.62 83.52 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡ ‡‡‡‡‡ 66.23 44.76 49.19 41.40 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.02 5.78 7.16 6.84 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ 0.00 0.00 0.00 0.00 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 8.65 7.26 8.61 8.32 ‡‡‡ ‡‡‡‡ ‡‡‡‡
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 57.78 40.05 53.87 43.27 — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 240.21 330.25 343.87 418.42 ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (100.00) (135.99) (155.06) (163.67) ‡‡‡‡‡ ‡‡‡‡‡ —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 140.21 194.27 188.81 254.75 ‡‡‡‡‡ — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 311.00 220.49 305.52 345.90 — — —
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,998.88 1,983.62 2,170.53 2,482.25 — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,526.38 1,586.60 1,706.69 1,963.54 — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (211.56) (118.99) (215.37) (483.38) — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 4.08% 4.75% 5.70% 7.10% ‡‡‡‡‡ — —
ROA
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 10.94% 11.62% 13.59% 16.67% — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (23.27%) (83.69%) (102.91%) (62.71%) ‡‡‡‡‡ — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

Planet Fitness (PLNT) has built a fortress in the fitness industry through its affordable “Judgement Free Zone” franchise model, delivering 15.1% revenue CAGR from $378 million in 2016 to $1.18 billion in 2024, even rebounding sharply from a 41% COVID plunge with a V-shaped recovery fueled by digital pivots and pent-up demand. Gross margins expanded to 83.3%, driven by high-margin royalties, while free cash flow per share surged from -$0.26 in 2020 to $2.22, highlighting efficient conversion of membership growth into shareholder value amid 3,800+ locations and 18 million members.

Projections signal sustained momentum: 11.4% revenue CAGR through 2027 to $1.63 billion, with EPS rocketing 23.8% annually to $3.82, supported by 20-22% EBT margins and ROIC above peers. Stock gains of 311% since 2016 track EPS tightly, yet current levels suggest undervaluation, with analyst targets implying 43% upside potential versus the consumer discretionary sector.

Caution flags include rising debt to $2.17 billion, negative equity, insider selling without buys, and capex pressures, but tailwinds like low gym penetration and affordability amid inflation position PLNT for market share grabs—boasting a 65% shot at 20%+ returns in 12-18 months.

Read full commentary →

Planet Fitness, Inc. (PLNT) Latest News

News by impact score

Fine-tune

26 Aug

3 , 9:08 AM
Planet Fitness faces lawsuits and pauses Black Card price strategy, prompting investor responses that may affect stock performance and operations. Lawsuits add legal and financial risks while paused pricing limits near-term revenue upside but does not alter core business trajectory.

3 , 6:16 AM
Planet Fitness encounters fresh valuation pressure from multiple lawsuits and a failed marketing campaign that threaten operational stability and investor confidence. Lawsuits and marketing failure create moderate risks to financial performance without fundamentally reshaping company trajectory.

25 Aug

3 , 12:12 PM
Planet Fitness faces slower member growth despite low valuation, raising questions on whether the stock represents a buy opportunity. Slower member growth may constrain revenue expansion and temper stock performance.

18 Aug

3 , 7:09 PM
Planet Fitness shares rise after the company reports stronger than expected membership growth and quarterly results. Earnings beat and membership gains lift near-term sentiment without altering long-term competitive outlook.

15 Aug

3 , 9:49 AM
Planet Fitness Q2 earnings call included five analyst questions on financial performance, membership trends, expansion plans and competitive positioning. Quarterly earnings call questions supply incremental operational details that may influence short-term sentiment but do not alter long-term trajectory.

13 Aug

4 transcript www.fool.com, 9:20 AM
Planet Fitness Inc. released its Q2 2026 earnings call transcript covering financial results, operational updates and forward guidance. Quarterly earnings transcripts deliver detailed performance metrics and outlook that routinely move stock prices and reshape investor expectations.

10 Aug

3 , 3:17 AM
Planet Fitness reports slower member growth in Q2 while conducting pricing experiments and shifting marketing efforts. Slower member growth combined with pricing and marketing changes points to moderate influence on future performance.

8 Aug

3 transcript www.marketbeat.com, 9:03 PM
Planet Fitness Q2 earnings call covered financial results, membership trends, expansion updates and guidance for upcoming periods. Q2 earnings call supplies performance metrics and outlook that moderately influence near-term investor sentiment and valuation.

7 Aug

3 , 4:15 PM
Planet Fitness executes share buybacks while managing a lawsuit and launching a marketing strategy reset. Buybacks, lawsuit resolution, and marketing overhaul point to moderate effects on operations and investor sentiment.

3 , 1:04 PM
RBC reports Planet Fitness faces H2 growth deceleration along with marketing and pricing uncertainties. RBC's warning of H2 slowdown and strategy uncertainties points to moderate pressure on future performance and sentiment.

6 Aug

4 , 3:03 PM
Planet Fitness reports Q2 2026 earnings centered on strategic pivot and pricing tests. Strategic pivot and pricing tests represent major moves that can significantly shift company trajectory and investor views.

4 , 2:42 PM
Planet Fitness cut its adjusted earnings outlook. Lowered earnings outlook directly signals weaker expected financial results and will likely drive negative stock reaction.

4 app.moby.co, 1:19 PM
Planet Fitness, Inc. conducted its Q2 2026 earnings call, reporting financial results and providing business outlook. Q2 2026 earnings results and guidance directly affect financial performance expectations and investor sentiment.

4 , 6:30 AM
Planet Fitness, Inc. announced its second quarter 2026 results. Quarterly earnings releases deliver core financial metrics that frequently shift valuation and market outlook for the company.

3 , 5:17 PM
Planet Fitness CEO states GLP-1 weight loss drugs, red light therapy and other health trends are increasing gym demand. GLP-1s and red light therapy are increasing demand at Planet Fitness gyms.

3 , 3:59 PM
Planet Fitness stock fell 6.7% after same-club growth slowed. Slowing same-club growth signals reduced revenue expansion for the company.

3 , 9:30 AM
Planet Fitness Q2 earnings key metrics compared to estimates. Q2 earnings metrics versus estimates can shift views on financial performance.

3 , 7:18 AM
Planet Fitness’s Q2 CY2026 sales exceeded estimates. Beating quarterly sales estimates can lift near-term investor sentiment and share price for Planet Fitness.

5 Aug

3 , 12:48 PM
Planet Fitness will report Q2 earnings, with focus on results and potential effects on stock performance. Scheduled quarterly earnings release can moderately shift near-term stock price based on results versus expectations.

30 Jul

3 , 10:00 AM
Analysts estimate Planet Fitness (PLNT) will report lower earnings, with focus on key metrics and factors investors should monitor ahead of the release. Anticipated earnings decline may affect near-term stock sentiment and valuation but remains limited to routine financial reporting.

21 Jul

4 , 9:35 AM
Planet Fitness cut its guidance, triggering a stock decline. Guidance cut revises down future financial targets and directly pressures valuation and sentiment.

17 Jul

3 www.forbes.com, 6:00 AM
Planet Fitness signals ongoing expansion ambitions as the largest franchise operator in its sector, targeting further growth amid competitive pressures in fitness services. Continued franchise growth plans point to moderate revenue upside without altering core market position.

13 Jul

3 , 5:00 AM
Planet Fitness (PLNT) receives Bear of the Day designation, signaling a negative investment outlook. Bearish analyst label can sway short-term investor sentiment without altering core operations.

13 Jun

4 , 7:12 AM
Planet Fitness faces legal scrutiny and has lowered growth targets, potentially undermining its positive investment outlook and future performance. Legal issues and reduced growth targets point to major shifts that could significantly alter company trajectory and investor views.

20 May

3 Simply Wall St., 7:15 PM
Planet Fitness is testing a marketing shift while evaluating its long-term growth strategy. Tested marketing changes can moderately adjust customer acquisition and competitive positioning for Planet Fitness.

17 May

3 StockStory, 1:56 PM
Analysts raised five key questions during Planet Fitness's Q1 earnings call covering membership growth, pricing strategies, expansion plans, competitive pressures, and margin outlook. Earnings call analyst questions highlight operational and strategic details that can moderately shape near-term investor sentiment and stock movement for Planet Fitness.

16 May

3 www.fool.com, 1:06 PM
Fund reduces Planet Fitness stake after company lowers 2026 targets. Lowered 2026 expectations trigger fund position cut that can pressure near-term share price and sentiment.

14 May

4 www.marketbeat.com, 5:09 AM
Planet Fitness Q1 revenue rose 15% to $247.2 million, EPS hit $0.59 beating estimates. System-wide same-store sales increased 9.4%, memberships grew to 19.6 million. Company added 68 new locations, raised full-year revenue guidance to $1.11-$1.12 billion and adjusted EBITDA to $456-$464 million. Earnings beat, robust growth metrics, and raised FY guidance signal strong momentum likely to positively influence stock performance and investor sentiment.

12 May

3 StockStory, 2:04 AM
Planet Fitness Q1 results under deep dive reveal slowing member growth and marketing strategies facing heavy scrutiny from investors. Q1 member growth slowdown and marketing scrutiny moderately affect financial performance and competitive positioning.

10 May

4 www.fool.com, 6:22 PM
Planet Fitness (PLNT) stock plunged after earnings release amid weaker-than-expected results, raising questions on whether the dip presents a buying opportunity. Sharp stock decline post-earnings signals major pressure on financial performance and investor sentiment.
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