Saturday 17 October 2026
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Rush Enterprises, Inc.
RUSHA Consumer Cyclical Auto & Truck Dealerships
Rush Enterprises, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $7.4 billion, down 4.75% from fiscal 2024. In the quarter to June 2026, revenue fell 1.61%, EPS was flat, free cash flow fell 56.2% and total debt fell 26.7%, each against the same quarter a year earlier. Dividend growth for five consecutive years, operating cash flow growth for three.
45.36
0.46
+1.02%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Price, $ | |||||||||||||||
| Price, $ | Low | 4.20 | 9.00 | 9.34 | 9.99 | 8.07 | 17.43 | 18.99 | 22.24 | 27.33 | 30.45 |
Analyst estimates 2026–2028 Powerpack |
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| High | 10.11 | 16.03 | 16.41 | 14.60 | 19.15 | 25.63 | 27.06 | 33.61 | 43.43 | 43.62 | |||||
| People | |||||||||||||||
| People | Employees | 6,180 | 6,825 | 7,214 | 7,244 | 6,307 | 7,166 | 7,418 | 7,860 | 7,388 | 7,355 | ||||
| Revenue/emp, $m | 0.68 | 0.69 | 0.76 | 0.80 | 0.75 | 0.72 | 0.96 | 1.01 | 1.06 | 1.01 | |||||
| Income, $m | |||||||||||||||
| Income, $m | Revenue | 4,215 | 4,714 | 5,506 | 5,810 | 4,736 | 5,126 | 7,102 | 7,925 | 7,805 | 7,434 | ||||
| Gross margin, % | 17.04 | 17.61 | 17.77 | 17.65 | 18.49 | 21.31 | 20.94 | 20.10 | 19.62 | 19.65 | |||||
| EBT | 66 | 136 | 183 | 190 | 152 | 314 | 509 | 462 | 398 | 346 | |||||
| EBT margin, % | 1.58 | 2.89 | 3.33 | 3.26 | 3.20 | 6.12 | 7.17 | 5.83 | 5.10 | 4.65 | |||||
| Net income | 41 | 172 | 139 | 142 | 115 | 241 | 392 | 348 | 305 | 266 | |||||
| Depreciation | 158 | 158 | 185 | 175 | 177 | 169 | 199 | 221 | 236 | 253 | |||||
| Per share, $ | |||||||||||||||
| Per share, $ | Revenue | 31.27 | 35.25 | 41.59 | 46.96 | 38.36 | 40.76 | 56.97 | 65.15 | 65.81 | 63.23 | ||||
| Earnings | 0.30 | 1.29 | 1.05 | 1.14 | 0.93 | 1.92 | 3.14 | 2.85 | 2.57 | 2.25 | |||||
| Cash flow | 3.87 | 1.14 | 1.63 | 3.41 | 6.18 | 3.36 | 2.36 | 2.43 | 5.22 | 7.33 | |||||
| Capex | (1.37) | (1.54) | (1.75) | (2.35) | (1.06) | (1.30) | (1.89) | (3.01) | (3.57) | (3.33) | |||||
| Free cash flow | 2.50 | (0.40) | (0.13) | 1.05 | 5.12 | 2.06 | 0.47 | (0.58) | 1.65 | 4.00 | |||||
| Book value | 6.40 | 7.78 | 8.06 | 9.37 | 10.27 | 11.66 | 14.14 | 15.54 | 18.23 | 18.93 | |||||
| Shares, m | 135 | 134 | 132 | 124 | 123 | 126 | 125 | 122 | 119 | 118 | |||||
| Valuation, × | |||||||||||||||
| Valuation, × | P/E | 30.96 | 11.45 | 9.69 | 12.05 | 19.85 | 12.85 | 7.33 | 11.45 | 14.20 | 16.01 | ||||
| P/S | 0.30 | 0.42 | 0.25 | 0.29 | 0.48 | 0.61 | 0.40 | 0.50 | 0.56 | 0.57 | |||||
| P/B | 1.48 | 1.88 | 1.27 | 1.47 | 1.79 | 2.12 | 1.63 | 2.10 | 2.00 | 1.90 | |||||
| EV/Sales | 0.44 | 0.53 | 0.34 | 0.38 | 0.55 | 0.79 | 0.56 | 0.55 | 0.59 | 0.59 | |||||
| EV/FCF | 5.54 | (47.21) | (112.96) | 17.07 | 4.08 | 15.69 | 68.60 | (61.96) | 23.70 | 9.32 | |||||
| Cash, $m | |||||||||||||||
| Cash, $m | Operating cash flow | 521 | 153 | 215 | 421 | 763 | 422 | 294 | 296 | 620 | 862 | ||||
| Capex | (184) | (206) | (232) | (291) | (130) | (164) | (236) | (367) | (424) | (392) | |||||
| Free cash flow | 337 | (53) | (17) | 130 | 633 | 259 | 58 | (71) | 196 | 470 | |||||
| Balance, $m | |||||||||||||||
| Balance, $m | Working capital | 118 | 203 | 195 | 205 | 331 | 321 | 439 | 587 | 740 | 599 | ||||
| Total debt | 673 | 678 | 651 | 697 | 620 | 1,095 | 1,346 | 512 | 539 | 363 | |||||
| Net debt | 591 | 553 | 519 | 516 | 308 | 947 | 1,145 | 328 | 311 | 150 | |||||
| Shareholders’ equity | 863 | 1,040 | 1,067 | 1,159 | 1,268 | 1,467 | 1,763 | 1,890 | 2,162 | 2,226 | |||||
| Returns, % | |||||||||||||||
| Returns, % | ROA | 1.49 | 6.27 | 4.57 | 4.28 | 3.59 | 7.91 | 11.28 | 8.48 | 6.77 | 5.83 | ||||
| ROIC | 3.47 | 5.83 | 7.99 | 8.07 | 6.13 | 8.00 | 10.88 | 14.44 | 11.83 | 10.36 | |||||
| ROE | 4.75 | 18.09 | 13.20 | 12.72 | 9.47 | 17.66 | 24.24 | 19.00 | 15.01 | 12.02 | |||||
Negative figures in brackets.
Fiscal years to Dec 2025 · latest quarter Jun 2026
Charts ten years each
Rush Enterprises, Inc. vs peers in Auto & Truck Dealerships (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| KMX CarMax, Inc. | $7.5B | 26.0× | 20.1× | +19.46% (above 0%: growing) | +81.97% (above 0%: growing) | +23.18% (above 0%: growing) | 10.15% | 3.00% | Compare |
| LAD Lithia Motors, Inc. | $6.5B | 9.8× | 8.8× | +2.17% (above 0%: growing) | +16.92% (above 0%: growing) | −108.58% (below 0%: shrinking) | 15.29% | 4.58% | Compare |
| RUSHA Rush Enterprises, Inc. | $5.6B | 20.0× | 18.1× | −1.61% (below 0%: shrinking) | 0.00% | −56.15% (below 0%: shrinking) | 19.04% | 5.12% | |
| AN AutoNation, Inc. | $5.3B | 7.5× | 8.7× | −0.64% (below 0%: shrinking) | +138.50% (above 0%: growing) | +45.21% (above 0%: growing) | 17.77% | 4.60% | Compare |
| OPLN OPENLANE, Inc. | $4.5B | — (loss-making) | 29.2× | +15.13% (above 0%: growing) | +106.25% (above 0%: growing) | −60.76% (below 0%: shrinking) | 44.75% | 16.80% | Compare |
| VVV Valvoline | $4.0B | 39.3× | 33.8× | +24.05% (above 0%: growing) | +15.91% (above 0%: growing) | +110.31% (above 0%: growing) | 39.46% | 20.60% | Compare |
| RUSHB Rush Enterprises, Inc. | $3.9B | 25.3× | 18.1× | −1.61% (below 0%: shrinking) | 0.00% | −56.15% (below 0%: shrinking) | 19.04% | 5.12% | Compare |
| ABG Asbury Automotive Group, Inc. | $3.1B | 6.3× | 6.7× | +0.26% (above 0%: growing) | −19.43% (below 0%: shrinking) | −83.11% (below 0%: shrinking) | 17.18% | 5.01% | Compare |
| GPI Group 1 Automotive, Inc. | $2.9B | 10.1× | 7.1× | −5.58% (below 0%: shrinking) | −20.37% (below 0%: shrinking) | −45.18% (below 0%: shrinking) | 15.98% | 3.77% | Compare |
| Median of peers | $4.3B | 10.1× | 13.5× | +1.22% | +16.42% | −50.66% | 17.48% | 4.80% |
Rush Enterprises, Inc. (RUSHA) key facts
- Concern: Rush Enterprises, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $7.4 billion, down 4.75% from fiscal 2024.
- Concern: Net income was $266.0 million, or $2.25 per share (basic), a net margin of 3.55%.
- Rush Enterprises, Inc. (RUSHA) is an Auto & Truck Dealerships company in the Consumer Cyclical sector, listed on Nasdaq.
- As of October 16, 2026, RUSHA traded at $45.36, a market capitalization of $5.6 billion.
- At that price the stock trades at 20.0× trailing-twelve-month earnings and 0.7× sales; its P/E is higher than 76% of its own readings over the past ten years.
- Rush Enterprises, Inc. pays an annual dividend of $0.52 per share, a yield of 1.15%, with a payout ratio of 23.5%.
- Return on equity was 12.0% and debt-to-equity 0.16.
- Its Piotroski F-score is 6 out of 9 and its Altman Z-score is 3.89 (safe zone) for fiscal 2025.