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Saturday 17 October 2026 Export BZUN’s income statement to Excel — free account

Baozun Inc.

BZUN Consumer Cyclical Internet Retail

Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024. In the quarter to June 2026, revenue grew 13.5%, EPS grew 150.0%, free cash flow grew 151.7% and total debt fell 5.57%, each against the same quarter a year earlier. Revenue growth for three consecutive years; insiders bought in the last twelve months.

3.71 0.04 +1.09%
Market cap
$197.1M
P/E
0.0×
Fwd P/E
5.2×
Dividend yield
—
F-score
6/9
Altman Z
1.45
Beneish M
−2.68
Dividend safety
45/100
Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Insider Decisions trades per month

Total buys 1.60
Totals in millions of $.
Dec 25 Mar 26 Jun 26 Sep 26
Buy — — — — 1 8 4 12 — — 5 1
Sell — — — — — — — — — — — —
Insider Ownership 7.62%

Capital & Financial Ratios $m

Market Cap 197.12
Revenue 1,530.82
Net Income (28.54)
Free Cash Flow 16.24
Net Debt (244.77)
Current Ratio 1.90 (at or above 1.5: strong)
Debt/Equity 0.23 (at or below 0.5: strong)
P/E ratio 0.00
Fwd P/E 5.21
P/S ratio 0.14
P/B ratio 0.27
Past 5Y EPS Growth —
This Y EPS Growth 124.62% (at or above 15%: strong)
Next Y EPS Growth 76.40% (at or above 15%: strong)
Next Y revenue growth 12.90% (at or above 10%: strong)
Next 5Y EPS Growth 31.00% (at or above 15%: strong)

Green and red mark values outside typical ranges. How we judge →

Valuation vs history

EV/Sales, ten years
EV/Sales is 0.0×, against a ten-year median of 0.5×; over the ten years it ranged from −0.1× in 2026 to 5.0× in 2018.
P/S against its own 10 years 21.38%
10-year low 10-year high
P/B against its own 10 years 15.78%
10-year low 10-year high

Dividends

Payout Ratio —
Annual Dividend Rate —
Annual Dividend Yield —
total individual payouts
2025 Powerpack
2024 Powerpack
2023 Powerpack
2022 Powerpack
2021 Powerpack
predictions special payouts not included in total or ratios

Assets vs Liabilities $m

2023 2024 2025 Q'26
Cash 433 401 401 427
Receivables 320 280 312 312
Inventory 147 153 126 120
Other 44 55 52 44
1,027 988 973 995
2023 2024 2025 Q'26
Payables 79 85 67 67
ST’ Debt 157 167 173 183
Other — 0 — —
529 513 521 524

Compound Annual Growth %

10y 5y 3y
Sales 13.49% 0.95% 5.30%
Cash Flow 67.74% 4.82% 2.72%
Earnings 0.00% 0.00% 0.00%
Book Value 15.09% (3.74%) 8.14%

Revenue $m

Mar Jun Sep Dec Year
’26 345 404 — — —
’25 284 356 303 478 1,422
’24 274 329 293 395 1,291
’23 275 320 250 396 1,241
’22 313 317 245 343 1,218
’21 308 357 295 515 1,474
’20 215 305 269 567 1,357
Fiscal quarters ending in the months shown.

Operating Cash Flow $m

Mar Jun Sep Dec Year
’26 — 30 — — —
’25 — — — 60 60
’24 — (13) — 14 14
’23 — — — — 63
’22 — — — — 55
’21 — — — — (15)
’20 — — — — 48
Fiscal quarters ending in the months shown.

Free Cash Flow $m

Mar Jun Sep Dec Year
’26 — 17 — — —
’25 — — — 38 38
’24 — (24) — (15) (15)
’23 — — — (32) 31
’22 — — — (38) 18
’21 — — — (55) (70)
’20 — (8) — (24) 23
Fiscal quarters ending in the months shown.

EPS $

Mar Jun Sep Dec Year
’26 (0.02) 0.04 — — —
’25 (0.15) (0.08) (0.26) (0.09) (0.60)
’24 (0.15) (0.07) (0.21) 0.00 (0.42)
’23 (0.21) (0.05) (0.29) (0.11) (0.66)
’22 (0.29) (0.19) (0.40) (0.70) (1.55)
’21 0.00 0.16 (0.62) (0.02) (0.48)
’20 0.00 0.28 0.16 0.49 1.03
Fiscal quarters ending in the months shown.

Target Price Range

Analyst price targets

Recommendation Rating

1.4
1Buy 2 3Hold 4 5Sell

Ten years at a glance Fiscal years to December

Group Line 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Trend 2026e 2027e 2028e
Price, $
Price, $ Low 4.83 11.07 27.84 27.81 22.19 12.30 3.41 2.62 1.90 2.12

Analyst estimates 2026–2028

Powerpack
High 18.61 40.65 67.41 56.47 47.51 57.00 14.75 8.62 4.38 4.88
People
People Employees 2,984 3,994 5,141 5,979 6,076 8,821 7,588 7,827 7,650 6,762
Revenue/emp, $m 0.16 0.16 0.15 0.17 0.22 0.17 0.16 0.16 0.17 0.21
Income, $m
Income, $m Revenue 488 638 784 1,045 1,357 1,474 1,218 1,241 1,291 1,422
Gross margin, % 43.31 53.78 62.27 61.88 62.42 65.13 73.15 72.66 73.74 74.10
EBT 15 41 49 50 84 (24) (84) (31) (13) (29)
EBT margin, % 3.02 6.38 6.23 4.79 6.20 (1.64) (6.91) (2.46) (0.99) (2.02)
Net income 12 32 39 40 65 (32) (88) (31) (19) (29)
Depreciation 5 8 10 17 23 32 28 35 34 32
Per share, $
Per share, $ Revenue 9.77 11.80 13.85 18.27 21.73 20.44 19.94 20.85 21.55 24.59
Earnings 0.25 0.59 0.69 0.70 1.05 (0.48) (1.55) (0.66) (0.42) (0.60)
Cash flow 0.04 (0.48) (0.25) 0.76 0.76 (0.21) 0.91 1.06 0.23 1.04
Capex (0.27) (0.99) (0.54) (0.38) (0.39) (0.77) (0.62) (0.54) (0.48) (0.38)
Free cash flow (0.23) (1.47) (0.79) 0.37 0.37 (0.98) 0.29 0.52 (0.24) 0.66
Book value 4.53 5.19 5.64 6.50 15.05 11.01 10.06 10.10 9.40 13.44
Shares, m 50 54 57 57 62 72 61 60 60 58
Valuation, ×
Valuation, × P/E 46.59 58.03 41.73 46.65 36.01 0.00 0.00 0.00 0.00 0.00
P/S 1.17 2.85 2.11 1.81 1.58 0.68 0.28 0.13 0.13 0.11
P/B 2.52 6.48 5.18 5.09 2.28 1.26 0.56 0.26 0.29 0.20
EV/Sales 0.87 2.75 2.10 1.80 1.27 0.52 0.11 0.00 0.04 (0.05)
EV/FCF (13.08) (17.06) (11.39) (16.47) 33.05 28.91 5.82 (1.41) (0.38) 2.14
Cash, $m
Cash, $m Operating cash flow 2 (26) (14) 43 48 (15) 55 63 14 60
Capex (13) (54) (30) (22) (24) (55) (38) (32) (29) (22)
Free cash flow (11) (80) (45) 21 23 (70) 18 31 (15) 38
Balance, $m
Balance, $m Working capital 198 202 219 484 1,067 695 539 498 475 452
Total debt 16 26 73 329 372 359 147 157 167 173
Net debt (129) (67) (9) (12) (422) (378) (308) (276) (234) (228)
Shareholders’ equity 226 281 319 372 940 794 614 601 563 777
Returns, %
Returns, % ROA 3.94 8.04 7.53 5.04 4.97 (1.95) (5.57) (2.67) (1.77) (2.49)
ROIC 8.30 11.51 10.44 9.56 10.33 0.17 0.98 (5.58) (2.99) 0.92
ROE 5.98 12.66 13.08 11.69 9.95 (3.98) (13.45) (6.45) (4.36) (5.17)
Negative figures in brackets.

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2026

Charts ten years each

Baozun Inc. vs peers in Internet Retail (Q) = latest quarter vs a year earlier

Company Market cap P/E Fwd P/E Revenue growth (Q) EPS growth (Q) FCF growth (Q) Gross margin (Q) EBIT margin (Q) Compare
RERE ATRenew Inc. Sponsored ADR $519.0M 13.5× 10.6× +39.80% (above 0%: growing) +100.00% (above 0%: growing) −609.63% (below 0%: shrinking) 21.03% 2.70% Compare
TDUP ThredUp Inc. $308.6M — (loss-making) — (loss-making) +16.88% (above 0%: growing) n/m +160.75% (above 0%: growing) 79.90% (6.73%) Compare
ZKH ZKH Group Limited Unsponsored ADR $244.5M — (loss-making) 44.6× +19.07% (above 0%: growing) n/m +92.81% (above 0%: growing) 17.58% 0.16% Compare
NEGG Newegg Commerce, Inc. $238.3M — (loss-making) — (loss-making) −8.23% (below 0%: shrinking) n/m +138.92% (above 0%: growing) 12.40% 0.44% Compare
BZUN Baozun Inc. $197.1M — (loss-making) 5.2× +13.45% (above 0%: growing) n/m +151.68% (above 0%: growing) 75.11% 2.31%
LOGC ContextLogic Inc. $194.0M — (loss-making) — (loss-making) +380.00% (above 0%: growing) n/m −115.15% (below 0%: shrinking) 37.20% (5.95%) Compare
NXH Neighborhood Intelligence, Inc. $187.4M — (loss-making) — (loss-making) +27.96% (above 0%: growing) n/m −409.18% (below 0%: shrinking) 26.77% (11.87%) Compare
HOUR Hour Loop, Inc. $61.2M 39.2× — (loss-making) +25.24% (above 0%: growing) −25.00% (below 0%: shrinking) −50.31% (below 0%: shrinking) 52.93% 3.78% Compare
MI NFT Limited $56.2M 0.0× 22.1× −17.20% (below 0%: shrinking) n/m −4,095.77% (below 0%: shrinking) 73.83% (52.99%) Compare
Median of peers $216.1M 13.5× 22.1× +22.16% — −82.73% 31.98% (2.89%)

All 42 Internet Retail stocks →

Baozun Inc. (BZUN) key facts

  • Strength: Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024.
  • Baozun Inc. (BZUN) is an Internet Retail company in the Consumer Cyclical sector, traded in the US as an ADR.
  • As of October 16, 2026, BZUN traded at $3.71, a market capitalization of $197.1 million.
  • Return on equity was −5.17% and debt-to-equity 0.23.
  • Its Piotroski F-score is 6 out of 9 and its Altman Z-score is 1.45 (distress zone) for fiscal 2025.

Source: company filings (standardised) and stockrow calculations.

Baozun Inc. (BZUN) Latest News

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stockrow.com/BZUN · Data as of Jun 30, 2026 · For information only; not investment advice. · © 2026 stockrow.com