Baozun Inc. (BZUN) vs ContextLogic Inc. (LOGC)
Baozun Inc. and ContextLogic Inc. are both Internet Retail companies. ContextLogic Inc. is the larger, with a market value of $194.0M against $157.9M — 1.2× the size. Baozun Inc. grew revenue faster over the last twelve months: 15.2% against −15.3%. Baozun Inc. has the higher net margin (−1.29% vs −19.6%) and the higher return on invested capital (3.39% vs −0.36%). Across the 18 metrics below, Baozun Inc. leads on 16 and ContextLogic Inc. on 2.
Valuation
Profitability
| Metric | BZUN | LOGC | Internet Retail median |
|---|---|---|---|
| Gross margin | 74.20% | 37.09% | 43.51% |
| Operating margin | 1.98% | (54.13%) | 0.08% |
| Net margin | (1.29%) | (19.61%) | 0.56% |
| Free cash flow margin | 1.06% | (289.40%) | 0.00% |
| Return on equity | (2.91%) | (5.90%) | 0.00% |
| Return on assets | (1.44%) | (4.36%) | 0.00% |
| Return on invested capital | 3.39% | (0.36%) | 0.00% |
Growth
Health
Dividend
Size
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