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Baozun Inc. (BZUN) vs ContextLogic Inc. (LOGC)

Baozun Inc. and ContextLogic Inc. are both Internet Retail companies. Baozun Inc. and ContextLogic Inc. are of similar size ($194.0M and $184.8M). Baozun Inc. grew revenue faster over the last twelve months: 15.2% against −15.3%. Baozun Inc. has the higher net margin (−1.29% vs −4.01%) and the higher return on invested capital (3.39% vs −0.36%). Across the 18 metrics below, Baozun Inc. leads on 14 and ContextLogic Inc. on 4.

Valuation

Metric BZUN LOGC Internet Retail median
P/E n/m n/m 23.90
P/S 0.13 5.30 0.71
P/B 0.25 0.95 1.80
Price to free cash flow 12.28 n/m 15.07
EV/EBITDA n/m n/m 17.34
EV/Sales (0.03) 6.82 0.77
Earnings yield (9.62%) (2.34%) 0.46%
Free cash flow yield 8.14% (54.63%) (0.39%)

Profitability

Metric BZUN LOGC Internet Retail median
Gross margin 74.20% 37.09% 44.04%
Operating margin 1.98% (54.13%) 0.08%
Net margin (1.29%) (4.01%) 1.15%
Free cash flow margin 1.06% (289.40%) 0.00%
Return on equity (2.91%) (1.21%) 0.00%
Return on assets (1.44%) (0.89%) 0.00%
Return on invested capital 3.39% (0.36%) 0.00%

Growth

Metric BZUN LOGC Internet Retail median
Revenue growth (TTM) 15.23% (15.32%) 10.82%
EPS growth (last fiscal year) (42.86%) 62.67% 19.82%
Revenue growth, 5-year CAGR 0.95% (53.13%) 10.81%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BZUN LOGC Internet Retail median
Debt to equity 0.23 0.29 0.12
Current ratio 1.90 1.87 1.52
Net debt to EBITDA (5.73) 5.89 (0.66)

Dividend

Metric BZUN LOGC Internet Retail median
Dividend yield — — 1.66%
Payout ratio — — 0.27

Size

Metric BZUN LOGC Internet Retail median
Market cap 184.76m 193.98m 566.40m

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