Baozun Inc.
BZUN Consumer Cyclical Internet Retail
Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024. In the quarter to June 2026, revenue grew 13.5%, EPS grew 150.0%, free cash flow grew 151.7% and total debt fell 5.57%, each against the same quarter a year earlier. Revenue growth for three consecutive years; insiders bought in the last twelve months.
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Baozun Inc. (BZUN) Dividend Safety Score
Baozun Inc.'s stockrow Dividend Safety Score is 45 out of 100, based on payout ratios, leverage, dividend streak and earnings stability for fiscal 2025.
Dividend Safety Score, annual
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Annual newest first
| Period | Dividend Safety Score | Change (points) |
|---|---|---|
| FY2025 | 45 | — |
How fiscal 2025’s score is made up
| Component | This year | Year before | Result | Points |
|---|---|---|---|---|
| Payout of earnings earnings at or below zero | — | — | Fail | 0 |
| Payout of free cash flow | 8.32% | — | Pass | 25 |
| Net debt / EBITDA net cash | — | — | Pass | 20 |
| Years without a dividend cut | 0 | — | Fail | 0 |
| Years of falling or negative earnings over the last 10 fiscal years | 5 | — | Fail | 0 |
| Dividend Safety Score | Stretched | 45 | ||
How the stockrow Dividend Safety Score works
Our own composite, out of 100, for the latest fiscal year: up to 25 points for how little of its earnings the dividend takes, 25 for how little of its free cash flow, 20 for net debt against EBITDA, 20 for the years it has paid without a cut and 10 for how steady earnings per share have been over ten years. How we calculate it.
| 80–100 | Well covered |
|---|---|
| 60–79 | Adequately covered |
| 40–59 | Stretched |
| below 40 | Weakly covered |
Not worked out for a company that pays no regular dividend, for banks and REITs, whose payouts and leverage these measures do not describe, or with fewer than five years of earnings.
Dividend Safety Score against peers
| Company | Dividend Safety Score |
|---|---|
| RERE ATRenew Inc. Sponsored ADR compare | 45 |
| BZUN Baozun Inc. | 45 |
| HOUR Hour Loop, Inc. compare | — |
| LOGC ContextLogic Inc. compare | — |
| NXH Neighborhood Intelligence, Inc. compare | — |
| ZKH ZKH Group Limited Unsponsored ADR compare | — |
| TDUP ThredUp Inc. compare | — |
| MI NFT Limited compare | — |
| NEGG Newegg Commerce, Inc. compare | — |
What Dividend Safety Score is
The stockrow Dividend Safety Score rates how well earnings and free cash flow cover the dividend, with leverage, the dividend’s record and stable earnings.
Up to 25 points for the payout of earnings, 25 for the payout of free cash flow, 20 for net debt ÷ EBITDA, 20 for the years without a dividend cut and 10 for stable earnings