Saturday 17 October 2026 Export BZUN’s income statement to Excel — free account

Baozun Inc.

Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024. In the quarter to June 2026, revenue grew 13.5%, EPS grew 150.0%, free cash flow grew 151.7% and total debt fell 5.57%, each against the same quarter a year earlier. Revenue growth for three consecutive years; insiders bought in the last twelve months.

3.71 0.04 +1.09%

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Market cap: $197.1M
P/E: 0.0×
Fwd P/E: 5.2×
Dividend yield: —
F-score: 6/9
Altman Z: 1.45
Beneish M: −2.68
Dividend safety: 45/100

Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Insider Decisions trades per month

Total buys 1.60

Totals in millions of $.

	Dec 25			Mar 26			Jun 26			Sep 26
Buy	—	—	—	—	1	8	4	12	—	—	5	1
Sell	—	—	—	—	—	—	—	—	—	—	—	—

Insider Ownership 7.62%

Capital & Financial Ratios $m

Market Cap 197.12

Revenue 1,530.82

Net Income (28.54)

Free Cash Flow 16.24

Net Debt (244.77)

Current Ratio 1.90

Debt/Equity 0.23

P/E ratio 0.00

Fwd P/E 5.21

P/S ratio 0.14

P/B ratio 0.27

Past 5Y EPS Growth —

This Y EPS Growth 124.62%

Next Y EPS Growth 76.40%

Next Y revenue growth 12.90%

Next 5Y EPS Growth 31.00%

Green and red mark values outside typical ranges. How we judge →

Valuation vs history

EV/Sales, ten years

P/S against its own 10 years 21.38%

10-year low 10-year high

P/B against its own 10 years 15.78%

10-year low 10-year high

Dividends

Payout Ratio —

Annual Dividend Rate —

Annual Dividend Yield —

	total	individual payouts
2025	Powerpack
2024	Powerpack
2023	Powerpack
2022	Powerpack
2021	Powerpack

predictions special payouts not included in total or ratios

Assets vs Liabilities $m

	2023	2024	2025	Q'26
Cash	433	401	401	427
Receivables	320	280	312	312
Inventory	147	153	126	120
Other	44	55	52	44
	1,027	988	973	995

	2023	2024	2025	Q'26
Payables	79	85	67	67
ST’ Debt	157	167	173	183
Other	—	0	—	—
	529	513	521	524

Compound Annual Growth %

	10y	5y	3y
Sales	13.49%	0.95%	5.30%
Cash Flow	67.74%	4.82%	2.72%
Earnings	0.00%	0.00%	0.00%
Book Value	15.09%	(3.74%)	8.14%

Revenue $m

	Mar	Jun	Sep	Dec	Year
’26	345	404	—	—	—
’25	284	356	303	478	1,422
’24	274	329	293	395	1,291
’23	275	320	250	396	1,241
’22	313	317	245	343	1,218
’21	308	357	295	515	1,474
’20	215	305	269	567	1,357

Fiscal quarters ending in the months shown.

Operating Cash Flow $m

	Mar	Jun	Sep	Dec	Year
’26	—	30	—	—	—
’25	—	—	—	60	60
’24	—	(13)	—	14	14
’23	—	—	—	—	63
’22	—	—	—	—	55
’21	—	—	—	—	(15)
’20	—	—	—	—	48

Fiscal quarters ending in the months shown.

Free Cash Flow $m

	Mar	Jun	Sep	Dec	Year
’26	—	17	—	—	—
’25	—	—	—	38	38
’24	—	(24)	—	(15)	(15)
’23	—	—	—	(32)	31
’22	—	—	—	(38)	18
’21	—	—	—	(55)	(70)
’20	—	(8)	—	(24)	23

Fiscal quarters ending in the months shown.

EPS $

	Mar	Jun	Sep	Dec	Year
’26	(0.02)	0.04	—	—	—
’25	(0.15)	(0.08)	(0.26)	(0.09)	(0.60)
’24	(0.15)	(0.07)	(0.21)	0.00	(0.42)
’23	(0.21)	(0.05)	(0.29)	(0.11)	(0.66)
’22	(0.29)	(0.19)	(0.40)	(0.70)	(1.55)
’21	0.00	0.16	(0.62)	(0.02)	(0.48)
’20	0.00	0.28	0.16	0.49	1.03

Fiscal quarters ending in the months shown.

Group	Line	2016	2017	2018	2019	2020	2021	2022	2023	2024	2025	2026e
Price, $
Price, $	Low	4.83	11.07	27.84	27.81	22.19	12.30	3.41	2.62	1.90	2.12	Analyst estimates 2026–2028 Powerpack
	High	18.61	40.65	67.41	56.47	47.51	57.00	14.75	8.62	4.38	4.88
People
People	Employees	2,984	3,994	5,141	5,979	6,076	8,821	7,588	7,827	7,650	6,762
	Revenue/emp, $m	0.16	0.16	0.15	0.17	0.22	0.17	0.16	0.16	0.17	0.21
Income, $m
Income, $m	Revenue	488	638	784	1,045	1,357	1,474	1,218	1,241	1,291	1,422
	Gross margin, %	43.31	53.78	62.27	61.88	62.42	65.13	73.15	72.66	73.74	74.10
	EBT	15	41	49	50	84	(24)	(84)	(31)	(13)	(29)
	EBT margin, %	3.02	6.38	6.23	4.79	6.20	(1.64)	(6.91)	(2.46)	(0.99)	(2.02)
	Net income	12	32	39	40	65	(32)	(88)	(31)	(19)	(29)
	Depreciation	5	8	10	17	23	32	28	35	34	32
Per share, $
Per share, $	Revenue	9.77	11.80	13.85	18.27	21.73	20.44	19.94	20.85	21.55	24.59
	Earnings	0.25	0.59	0.69	0.70	1.05	(0.48)	(1.55)	(0.66)	(0.42)	(0.60)
	Cash flow	0.04	(0.48)	(0.25)	0.76	0.76	(0.21)	0.91	1.06	0.23	1.04
	Capex	(0.27)	(0.99)	(0.54)	(0.38)	(0.39)	(0.77)	(0.62)	(0.54)	(0.48)	(0.38)
	Free cash flow	(0.23)	(1.47)	(0.79)	0.37	0.37	(0.98)	0.29	0.52	(0.24)	0.66
	Book value	4.53	5.19	5.64	6.50	15.05	11.01	10.06	10.10	9.40	13.44
	Shares, m	50	54	57	57	62	72	61	60	60	58
Valuation, ×
Valuation, ×	P/E	46.59	58.03	41.73	46.65	36.01	0.00	0.00	0.00	0.00	0.00
	P/S	1.17	2.85	2.11	1.81	1.58	0.68	0.28	0.13	0.13	0.11
	P/B	2.52	6.48	5.18	5.09	2.28	1.26	0.56	0.26	0.29	0.20
	EV/Sales	0.87	2.75	2.10	1.80	1.27	0.52	0.11	0.00	0.04	(0.05)
	EV/FCF	(13.08)	(17.06)	(11.39)	(16.47)	33.05	28.91	5.82	(1.41)	(0.38)	2.14
Cash, $m
Cash, $m	Operating cash flow	2	(26)	(14)	43	48	(15)	55	63	14	60
	Capex	(13)	(54)	(30)	(22)	(24)	(55)	(38)	(32)	(29)	(22)
	Free cash flow	(11)	(80)	(45)	21	23	(70)	18	31	(15)	38
Balance, $m
Balance, $m	Working capital	198	202	219	484	1,067	695	539	498	475	452
	Total debt	16	26	73	329	372	359	147	157	167	173
	Net debt	(129)	(67)	(9)	(12)	(422)	(378)	(308)	(276)	(234)	(228)
	Shareholders’ equity	226	281	319	372	940	794	614	601	563	777
Returns, %
Returns, %	ROA	3.94	8.04	7.53	5.04	4.97	(1.95)	(5.57)	(2.67)	(1.77)	(2.49)
	ROIC	8.30	11.51	10.44	9.56	10.33	0.17	0.98	(5.58)	(2.99)	0.92
	ROE	5.98	12.66	13.08	11.69	9.95	(3.98)	(13.45)	(6.45)	(4.36)	(5.17)

Negative figures in brackets.

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2026

Charts ten years each

Company	Market cap	P/E	Fwd P/E	Revenue growth (Q)	EPS growth (Q)	FCF growth (Q)	Gross margin (Q)	EBIT margin (Q)	Compare
RERE ATRenew Inc. Sponsored ADR	$519.0M	13.5×	10.6×	+39.80% (above 0%: growing)	+100.00% (above 0%: growing)	−609.63% (below 0%: shrinking)	21.03%	2.70%	Compare
TDUP ThredUp Inc.	$308.6M	— (loss-making)	— (loss-making)	+16.88% (above 0%: growing)	n/m	+160.75% (above 0%: growing)	79.90%	(6.73%)	Compare
ZKH ZKH Group Limited Unsponsored ADR	$244.5M	— (loss-making)	44.6×	+19.07% (above 0%: growing)	n/m	+92.81% (above 0%: growing)	17.58%	0.16%	Compare
NEGG Newegg Commerce, Inc.	$238.3M	— (loss-making)	— (loss-making)	−8.23% (below 0%: shrinking)	n/m	+138.92% (above 0%: growing)	12.40%	0.44%	Compare
BZUN Baozun Inc.	$197.1M	— (loss-making)	5.2×	+13.45% (above 0%: growing)	n/m	+151.68% (above 0%: growing)	75.11%	2.31%
LOGC ContextLogic Inc.	$194.0M	— (loss-making)	— (loss-making)	+380.00% (above 0%: growing)	n/m	−115.15% (below 0%: shrinking)	37.20%	(5.95%)	Compare
NXH Neighborhood Intelligence, Inc.	$187.4M	— (loss-making)	— (loss-making)	+27.96% (above 0%: growing)	n/m	−409.18% (below 0%: shrinking)	26.77%	(11.87%)	Compare
HOUR Hour Loop, Inc.	$61.2M	39.2×	— (loss-making)	+25.24% (above 0%: growing)	−25.00% (below 0%: shrinking)	−50.31% (below 0%: shrinking)	52.93%	3.78%	Compare
MI NFT Limited	$56.2M	0.0×	22.1×	−17.20% (below 0%: shrinking)	n/m	−4,095.77% (below 0%: shrinking)	73.83%	(52.99%)	Compare
Median of peers	$216.1M	13.5×	22.1×	+22.16%	—	−82.73%	31.98%	(2.89%)

All 42 Internet Retail stocks →

Baozun Inc. (BZUN) key facts

Strength: Baozun Inc.’s revenue for fiscal 2025 (year ended December 2025) was $1.4 billion, up 10.2% from fiscal 2024.
Baozun Inc. (BZUN) is an Internet Retail company in the Consumer Cyclical sector, traded in the US as an ADR.
As of October 16, 2026, BZUN traded at $3.71, a market capitalization of $197.1 million.
Return on equity was −5.17% and debt-to-equity 0.23.
Its Piotroski F-score is 6 out of 9 and its Altman Z-score is 1.45 (distress zone) for fiscal 2025.

Source: company filings (standardised) and stockrow calculations.