Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024.

Revenue
−1.28%
EPS
+6.73%
Free cash flow
−22.0%
Total debt
+18.0%

Quarter to September 2026, against a year earlier

168.05 2.92 −1.71%
Market cap
$125.5B
P/E
18.0×
Fwd P/E
14.1×
Dividend yield
0.98%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) P/E ratio

Alert me on P/E ratio

As of 5 November 2026, Booking Holdings Inc. (BKNG) trades at a P/E ratio of 18.0×. Over the past ten years it has ranged from 0.9× (January 2015) to 1,630× (March 2021); the current reading is higher than 12% of that period. That is below the Travel Services industry median of 19.0× and in line with the Consumer Cyclical sector median of 18.1×.

P/E ratio, daily

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Annual newest first

Period P/E ratio Change
FY2025 32.1× 13.13%
FY2024 28.3× (2.92%)
FY2023 29.2× 12.37%
FY2022 26.0× (69.29%)
FY2021 84.6× (94.26%)
FY2020 1,475× 8,066.63%
FY2019 18.1× (11.62%)
FY2018 20.4× (45.46%)
FY2017 37.5× 9.43%
FY2016 34.2× 34.95%

Quarterly newest first

Period P/E ratio Change
Sep 2026 17.5× (10.84%)
Jun 2026 19.6× (10.92%)
Mar 2026 22.0× (31.30%)
Dec 2025 32.1× (8.05%)
43 more quarters

Against its own ten years

Low 0.9× High 1,630×
Ten-year median 28.6×
Current reading's percentile 4

P/E ratio against peers

Company P/E ratio
TCOM Trip.com Group Limited Sponsored ADR compare 8.2×
NCLH Norwegian Cruise Line Holdings Ltd. compare 9.8×
CCL Carnival Corporation compare 12.8×
EXPE Expedia Group, Inc. compare 15.6×
BKNG Booking Holdings Inc. 18.0×
RCL Royal Caribbean Cruises Ltd. compare 19.0×
VIK Viking Holdings Ltd. compare 28.6×
ABNB Airbnb, Inc. compare 31.5×
MMYT MakeMyTrip Limited compare 120×
Travel Services industry median 19.0×
Consumer Cyclical sector median 18.1×
Market median 17.9×

What P/E ratio is

Price to Earnings Ratio shows how much investors pay for each dollar of a company’s annual profit per share.

Stock Price ÷ EPS (Basic) (TTM)

The full definition of P/E ratio →

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