Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024.

Revenue
−1.28%
EPS
+6.73%
Free cash flow
−22.0%
Total debt
+18.0%

Quarter to September 2026, against a year earlier

164.25 4.47 −2.65%
Market cap
$125.5B
P/E
18.0×
Fwd P/E
14.1×
Dividend yield
0.98%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) Gross margin

Alert me on Gross margin

Booking Holdings Inc.'s gross margin over the twelve months to 30 September 2026 was 100.0%, down 0.0 percentage points from fiscal 2025 (100.0%). Over the past ten years it has ranged from 93.2% (fiscal 2015) to 100.0% (fiscal 2025) — the current reading is the highest in ten years. That is above the Travel Services industry median of 52.2% and above the Consumer Cyclical sector median of 34.3%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 100.0% 0.00
FY2024 100.0% 0.00
FY2023 100.0% 0.00
FY2022 100.0% 0.00
FY2021 100.0% 0.00
FY2020 100.0% 0.00
FY2019 100.0% 0.00
FY2018 100.0% 1.91
FY2017 98.1% 1.95
FY2016 96.1% 2.99

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 100.0% 0.00
Jun 2026 100.0% 0.00
Mar 2026 100.0% 0.00
Dec 2025 100.0% 0.00
43 more quarters

Against its own ten years

Low 93.2% High 100.0%
Ten-year median 100.0%
Current reading's percentile 100

Gross margin against peers

Company Gross margin
BKNG Booking Holdings Inc. 100.0%
EXPE Expedia Group, Inc. compare 90.5%
ABNB Airbnb, Inc. compare 83.1%
TCOM Trip.com Group Limited Sponsored ADR compare 80.1%
MMYT MakeMyTrip Limited compare 77.3%
RCL Royal Caribbean Cruises Ltd. compare 49.1%
VIK Viking Holdings Ltd. compare 43.2%
NCLH Norwegian Cruise Line Holdings Ltd. compare 41.4%
CCL Carnival Corporation compare 39.5%
Travel Services industry median 52.2%
Consumer Cyclical sector median 34.3%
Market median 45.1%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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