Booking Holdings Inc.
BKNG Consumer Cyclical Travel Services
Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024. In the quarter to June 2026, revenue grew 8.15%, EPS grew 130.6%, free cash flow grew 16.1% and total debt rose 9.25%, each against the same quarter a year earlier. Member of the S&P 500 and Nasdaq 100; dividend growth for three consecutive years, revenue growth for five, operating cash flow growth for five.
Follow BKNG
Booking Holdings Inc. (BKNG) Gross margin
Booking Holdings Inc.'s gross margin over the twelve months to 30 June 2026 was 100.0%, down 0.0 percentage points from fiscal 2025 (100.0%). Over the past ten years it has ranged from 93.2% (fiscal 2015) to 100.0% (fiscal 2025) — the current reading is the highest in ten years. That is above the Travel Services industry median of 76.8% and above the Consumer Cyclical sector median of 35.0%.
Gross margin, annual
Embed this chart
Annual newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 100.0% | 0.00 |
| FY2024 | 100.0% | 0.00 |
| FY2023 | 100.0% | 0.00 |
| FY2022 | 100.0% | 0.00 |
| FY2021 | 100.0% | 0.00 |
| FY2020 | 100.0% | 0.00 |
| FY2019 | 100.0% | 0.00 |
| FY2018 | 100.0% | 1.91 |
| FY2017 | 98.1% | 1.95 |
| FY2016 | 96.1% | 2.99 |
Quarterly newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 100.0% | 0.00 |
| Mar 2026 | 100.0% | 0.00 |
| Dec 2025 | 100.0% | 0.00 |
| Sep 2025 | 100.0% | 0.00 |
| 42 more quarters | Free account |
Against its own ten years
Gross margin against peers
| Company | Gross margin |
|---|---|
| BKNG Booking Holdings Inc. | 100.0% |
| EXPE Expedia Group, Inc. compare | 90.4% |
| ABNB Airbnb, Inc. compare | 82.9% |
| TCOM Trip.com Group Limited Sponsored ADR compare | 80.1% |
| MMYT MakeMyTrip Limited compare | 76.8% |
| RCL Royal Caribbean Cruises Ltd. compare | 49.1% |
| VIK Viking Holdings Ltd. compare | 43.2% |
| NCLH Norwegian Cruise Line Holdings Ltd. compare | 42.5% |
| CCL Carnival Corporation compare | 39.5% |
| Travel Services industry median | 76.8% |
| Consumer Cyclical sector median | 35.0% |
| Market median | 46.2% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on BKNG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement