Booking Holdings Inc. BKNG
163.95
6.54
4.15%
as of 25 Sep
- Market cap
- $119.2B
- P/E
- 18.1×
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Booking Holdings Inc. (BKNG) Gross margin
Booking Holdings Inc.'s gross margin over the twelve months to 30 June 2026 was 100.0%, down 0.0 percentage points from fiscal 2025 (100.0%). Over the past ten years it has ranged from 93.2% (fiscal 2015) to 100.0% (fiscal 2025) — the current reading is the highest in ten years. That is above the Travel Services industry median of 67.6% and above the Consumer Cyclical sector median of 35.0%.
Gross margin, annual
Annual
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 100.0% | 0.00 |
| FY2024 | 100.0% | 0.00 |
| FY2023 | 100.0% | 0.00 |
| FY2022 | 100.0% | 0.00 |
| FY2021 | 100.0% | 0.00 |
| FY2020 | 100.0% | 0.00 |
| FY2019 | 100.0% | 0.00 |
| FY2018 | 100.0% | 1.91 |
| FY2017 | 98.1% | 1.95 |
| FY2016 | 96.1% | 2.99 |
Quarterly
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 100.0% | 0.00 |
| Mar 2026 | 100.0% | 0.00 |
| Dec 2025 | 100.0% | 0.00 |
| Sep 2025 | 100.0% | 0.00 |
| 42 more quarters | Free account |
Against its own ten years
Low 93.2%
High 100.0%
Ten-year median
100.0%
Current reading's percentile
100
Gross margin against peers
| Company | Gross margin |
|---|---|
| BKNG Booking Holdings Inc. | 100.0% |
| EXPE Expedia Group, Inc. compare | 90.4% |
| ABNB Airbnb, Inc. compare | 82.9% |
| TCOM Trip.com Group Limited Sponsored ADR compare | 80.1% |
| GBTG Global Business Travel Group, Inc. compare | 58.5% |
| RCL Royal Caribbean Cruises Ltd. compare | 49.1% |
| VIK Viking Holdings Ltd. compare | 43.2% |
| NCLH Norwegian Cruise Line Holdings Ltd. compare | 42.5% |
| CCL Carnival Corporation compare | 39.7% |
| Travel Services industry median | 67.6% |
| Consumer Cyclical sector median | 35.0% |
| Market median | 46.3% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on BKNG
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement