Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024.

Revenue
+8.15%
EPS
+130.6%
Free cash flow
+16.1%
Total debt
+9.25%

Quarter to June 2026, against a year earlier

148.13 2.30 −1.53%
Market cap
$113.0B
P/E
16.3×
Fwd P/E
14.1×
Dividend yield
1.11%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) revenue by segment, product and region

Where the money comes from and where it goes

Fiscal 2025: revenue by segment, and margins
Reportable Segment 26,917 100.00%
Gross margin 100.00%
Operating margin 32.79%
Pre-tax margin 25.38%

Revenue by product or service $m

Line FY2025 FY2024 FY2023 FY2022 FY2021 FY2020 FY2019 FY2018 FY2017
Merchant revenues 17,755 14,142 10,936 7,193 3,696 2,117 3,830 2,987 2,133
Agency revenues 7,968 8,524 9,414 9,003 6,663 4,314 10,117 10,480 9,714
Advertising and other revenues 1,194 1,073 1,015 894 599 365 1,119 1,060 834
Revenue 26,917 23,739 21,365 17,090 10,958 6,796 15,066 14,527 12,681

Revenue by segment $m

Line FY2025 FY2024 FY2023 FY2022
Reportable Segment 26,917 23,739 21,365 17,090
Revenue 26,917 23,739 21,365 17,090

Revenue by region $m

Line FY2021 FY2020 FY2019 FY2018 FY2017 FY2016 FY2015 FY2014 FY2013 FY2012 FY2010 FY2009 FY2008
The Netherlands 8,678 5,264 11,686 11,348 9,735 7,783 6,205 5,519 4,103 2,676 917 558 406
U.S. 1,434 783 1,537 1,536 1,620 1,680 1,817 1,798 1,770 1,662 1,641 1,486 1,265
Other Countries 846 749 1,843 1,643 1,326 1,280 1,202 1,124 920 923 — — —
United Kingdom — — — — — — — — — — 420 255 197
Other — — — — — — — — — — 108 38 17
Revenue 10,958 6,796 15,066 14,527 12,681 10,743 9,224 8,442 6,793 5,261 3,085 2,338 1,885

Operating figures as reported in each quarter’s results release or filing

Figure Quarter Latest A year before Change
Airline Tickets Q2 FY2026 17.0M 16.0M +6.25%
Alternative accommodation room nights Q2 FY2026 4.00% — —
Constant-Currency ADRs Q2 FY2026 2.00% — —
Gross Bookings Q2 FY2026 $51.0B $46.7B +9.21%
Rental Car Days Q2 FY2026 23.0M 24.0M −4.17%
Room Nights Q2 FY2026 325.0M 309.0M +5.18%

As each company reports them in its 10-K and 10-Q filings, in US dollars. Where a later filing recast a year's segments, the year is shown as recast; a period whose breakdown does not add up to the company's revenue is left out.