Booking Holdings Inc. BKNG
163.95
6.54
4.15%
as of 25 Sep
- Market cap
- $119.2B
- P/E
- 18.1×
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Booking Holdings Inc. (BKNG) P/S ratio
As of 25 September 2026, Booking Holdings Inc. (BKNG) trades at a P/S ratio of 4.5×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.2× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.2× and above the Consumer Cyclical sector median of 0.7×.
P/S ratio, daily
Annual
| Period | P/S ratio | Change |
|---|---|---|
| FY2025 | 6.5× | (8.25%) |
| FY2024 | 7.0× | 19.53% |
| FY2023 | 5.9× | 24.17% |
| FY2022 | 4.7× | (47.24%) |
| FY2021 | 9.0× | (33.08%) |
| FY2020 | 13.4× | 128.65% |
| FY2019 | 5.9× | 4.39% |
| FY2018 | 5.6× | (18.41%) |
| FY2017 | 6.9× | 1.31% |
| FY2016 | 6.8× | (3.33%) |
Quarterly
| Period | P/S ratio | Change |
|---|---|---|
| Jun 2026 | 4.8× | 0.87% |
| Mar 2026 | 4.8× | (25.57%) |
| Dec 2025 | 6.5× | (3.85%) |
| Sep 2025 | 6.7× | (10.63%) |
| 42 more quarters | Free account |
Against its own ten years
Low 0.2×
High 18.2×
Ten-year median
6.6×
Current reading's percentile
5
P/S ratio against peers
| Company | P/S ratio |
|---|---|
| NCLH Norwegian Cruise Line Holdings Ltd. compare | 0.7× |
| CCL Carnival Corporation compare | 1.1× |
| GBTG Global Business Travel Group, Inc. compare | 1.5× |
| EXPE Expedia Group, Inc. compare | 2.0× |
| TCOM Trip.com Group Limited Sponsored ADR compare | 2.6× |
| RCL Royal Caribbean Cruises Ltd. compare | 3.5× |
| BKNG Booking Holdings Inc. | 4.5× |
| VIK Viking Holdings Ltd. compare | 5.1× |
| ABNB Airbnb, Inc. compare | 7.1× |
| Travel Services industry median | 2.2× |
| Consumer Cyclical sector median | 0.7× |
| Market median | 2.0× |
What P/S ratio is
Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.
(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)
More on BKNG
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement