Booking Holdings Inc.
BKNG Consumer Cyclical Travel Services
Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024. In the quarter to June 2026, revenue grew 8.15%, EPS grew 130.6%, free cash flow grew 16.1% and total debt rose 9.25%, each against the same quarter a year earlier. Member of the S&P 500 and Nasdaq 100; dividend growth for three consecutive years, revenue growth for five, operating cash flow growth for five.
Follow BKNG
Booking Holdings Inc. (BKNG) P/S ratio
As of 16 October 2026, Booking Holdings Inc. (BKNG) trades at a P/S ratio of 4.4×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.2× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.7× and above the Consumer Cyclical sector median of 0.7×.
P/S ratio, daily
Embed this chart
Annual newest first
| Period | P/S ratio | Change |
|---|---|---|
| FY2025 | 6.5× | (8.25%) |
| FY2024 | 7.0× | 19.53% |
| FY2023 | 5.9× | 24.17% |
| FY2022 | 4.7× | (47.24%) |
| FY2021 | 9.0× | (33.08%) |
| FY2020 | 13.4× | 128.65% |
| FY2019 | 5.9× | 4.39% |
| FY2018 | 5.6× | (18.41%) |
| FY2017 | 6.9× | 1.31% |
| FY2016 | 6.8× | (3.33%) |
Quarterly newest first
| Period | P/S ratio | Change |
|---|---|---|
| Jun 2026 | 4.8× | 0.87% |
| Mar 2026 | 4.8× | (25.57%) |
| Dec 2025 | 6.5× | (3.85%) |
| Sep 2025 | 6.7× | (10.63%) |
| 42 more quarters | Free account |
Against its own ten years
P/S ratio against peers
| Company | P/S ratio |
|---|---|
| NCLH Norwegian Cruise Line Holdings Ltd. compare | 0.7× |
| CCL Carnival Corporation compare | 1.3× |
| EXPE Expedia Group, Inc. compare | 2.2× |
| TCOM Trip.com Group Limited Sponsored ADR compare | 2.6× |
| RCL Royal Caribbean Cruises Ltd. compare | 4.0× |
| MMYT MakeMyTrip Limited compare | 4.3× |
| BKNG Booking Holdings Inc. | 4.4× |
| VIK Viking Holdings Ltd. compare | 5.3× |
| ABNB Airbnb, Inc. compare | 7.8× |
| Travel Services industry median | 2.7× |
| Consumer Cyclical sector median | 0.7× |
| Market median | 1.9× |
What P/S ratio is
Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.
(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)
More on BKNG
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement