Booking Holdings Inc. BKNG

163.95 6.54 4.15% as of 25 Sep
Market cap
$119.2B
P/E
18.1×
Indexes indicate stock being part of an index,
Growth Flags show if company had growth for consecutive years

Booking Holdings Inc. (BKNG) P/S ratio

As of 25 September 2026, Booking Holdings Inc. (BKNG) trades at a P/S ratio of 4.5×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.2× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.2× and above the Consumer Cyclical sector median of 0.7×.

P/S ratio, daily

Annual

Period P/S ratio Change
FY2025 6.5× (8.25%)
FY2024 7.0× 19.53%
FY2023 5.9× 24.17%
FY2022 4.7× (47.24%)
FY2021 9.0× (33.08%)
FY2020 13.4× 128.65%
FY2019 5.9× 4.39%
FY2018 5.6× (18.41%)
FY2017 6.9× 1.31%
FY2016 6.8× (3.33%)

Quarterly

Period P/S ratio Change
Jun 2026 4.8× 0.87%
Mar 2026 4.8× (25.57%)
Dec 2025 6.5× (3.85%)
Sep 2025 6.7× (10.63%)
42 more quarters

Against its own ten years

Low 0.2× High 18.2×
Ten-year median 6.6×
Current reading's percentile 5

P/S ratio against peers

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

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