Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024. In the quarter to June 2026, revenue grew 8.15%, EPS grew 130.6%, free cash flow grew 16.1% and total debt rose 9.25%, each against the same quarter a year earlier. Member of the S&P 500 and Nasdaq 100; dividend growth for three consecutive years, revenue growth for five, operating cash flow growth for five.

163.45 2.35 −1.42%
Market cap
$124.6B
P/E
18.0×
Fwd P/E
15.9×
Dividend yield
1.01%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) P/S ratio

Alert me on P/S ratio

As of 16 October 2026, Booking Holdings Inc. (BKNG) trades at a P/S ratio of 4.4×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.2× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.7× and above the Consumer Cyclical sector median of 0.7×.

P/S ratio, daily

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Annual newest first

Period P/S ratio Change
FY2025 6.5× (8.25%)
FY2024 7.0× 19.53%
FY2023 5.9× 24.17%
FY2022 4.7× (47.24%)
FY2021 9.0× (33.08%)
FY2020 13.4× 128.65%
FY2019 5.9× 4.39%
FY2018 5.6× (18.41%)
FY2017 6.9× 1.31%
FY2016 6.8× (3.33%)

Quarterly newest first

Period P/S ratio Change
Jun 2026 4.8× 0.87%
Mar 2026 4.8× (25.57%)
Dec 2025 6.5× (3.85%)
Sep 2025 6.7× (10.63%)
42 more quarters

Against its own ten years

Low 0.2× High 18.2×
Ten-year median 6.6×
Current reading's percentile 3

P/S ratio against peers

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

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