Friday 6 November 2026 Export BKNG’s income statement to Excel — free account

Booking Holdings Inc.

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024.

Revenue: −1.28%
EPS: +6.73%
Free cash flow: −22.0%
Total debt: +18.0%

Quarter to September 2026, against a year earlier

164.25 4.47 −2.65%

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Market cap: $125.5B
P/E: 18.0×
Fwd P/E: 14.1×
Dividend yield: 0.98%
F-score: 6/9
Altman Z: 7.08
Beneish M: −2.97
Dividend safety: 81/100

Overview Business Profile Earnings & Analysis Segments Valuation Filings

Booking Holdings Inc. (BKNG) P/S ratio

Alert me on P/S ratio

As of 5 November 2026, Booking Holdings Inc. (BKNG) trades at a P/S ratio of 4.5×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.2× (April 2021); the current reading is higher than 6% of that period. That is above the Travel Services industry median of 2.6× and above the Consumer Cyclical sector median of 0.7×.

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<iframe src="https://stockrow.com/embed/BKNG/ps-ratio" width="100%" height="360" style="border:0" loading="lazy" title="Booking Holdings Inc. P/S ratio, 10 years"></iframe>
<p style="font-size:12px">Source: <a href="https://stockrow.com/BKNG/metrics/ps-ratio">Booking Holdings Inc. (BKNG) P/S ratio — stockrow.com</a></p>

Period	P/S ratio	Change
FY2025	6.5×	(8.25%)
FY2024	7.0×	19.53%
FY2023	5.9×	24.17%
FY2022	4.7×	(47.24%)
FY2021	9.0×	(33.08%)
FY2020	13.4×	128.65%
FY2019	5.9×	4.39%
FY2018	5.6×	(18.41%)
FY2017	6.9×	1.31%
FY2016	6.8×	(3.33%)

Period	P/S ratio	Change
Sep 2026	4.3×	(10.38%)
Jun 2026	4.8×	0.87%
Mar 2026	4.8×	(25.57%)
Dec 2025	6.5×	(3.90%)
43 more quarters	Free account

Against its own ten years

Low 0.2× High 18.2×

Ten-year median 6.6×

Current reading's percentile 4

Company	P/S ratio
NCLH Norwegian Cruise Line Holdings Ltd. compare	0.8×
CCL Carnival Corporation compare	1.5×
EXPE Expedia Group, Inc. compare	2.0×
TCOM Trip.com Group Limited Sponsored ADR compare	2.9×
BKNG Booking Holdings Inc.	4.5×
RCL Royal Caribbean Cruises Ltd. compare	4.5×
MMYT MakeMyTrip Limited compare	4.7×
VIK Viking Holdings Ltd. compare	5.5×
ABNB Airbnb, Inc. compare	7.2×
Travel Services industry median	2.6×
Consumer Cyclical sector median	0.7×
Market median	1.9×

What P/S ratio is

Price to Sales Ratio shows how much investors pay for each dollar of a company’s annual sales, whether or not it is profitable.

(Stock Price × Shares (Basic, Weighted) (latest quarter)) ÷ Revenue (TTM)

The full definition of P/S ratio →

Booking Holdings Inc. (BKNG) P/S ratio

P/S ratio, daily

Annual newest first

Quarterly newest first

Against its own ten years

P/S ratio against peers

What P/S ratio is

More on BKNG

P/S ratio, daily

Annual newest first

Quarterly newest first

Against its own ten years

P/S ratio against peers

What P/S ratio is

More on BKNG

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