Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024. In the quarter to June 2026, revenue grew 8.15%, EPS grew 130.6%, free cash flow grew 16.1% and total debt rose 9.25%, each against the same quarter a year earlier. Member of the S&P 500 and Nasdaq 100; dividend growth for three consecutive years, revenue growth for five, operating cash flow growth for five.

163.45 2.35 −1.42%
Market cap
$124.6B
P/E
18.0×
Fwd P/E
15.9×
Dividend yield
1.01%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) Return on assets

Alert me on Return on assets

Booking Holdings Inc.'s return on assets over the twelve months to 30 June 2026 was 23.9%, up 4.9 percentage points from fiscal 2025 (19.0%). Over the past ten years it has ranged from 0.27% (fiscal 2020) to 22.6% (fiscal 2024); the current reading is higher than 82% of that period. That is above the Travel Services industry median of 3.46% and above the Consumer Cyclical sector median of 0.87%.

Return on assets, annual

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Annual newest first

Period Return on assets Change (points)
FY2025 19.0% (3.63)
FY2024 22.6% 5.34
FY2023 17.3% 4.78
FY2022 12.5% 7.36
FY2021 5.12% 4.85
FY2020 0.27% (21.80)
FY2019 22.1% 5.46
FY2018 16.6% 6.27
FY2017 10.3% (1.12)
FY2016 11.5% (4.39)

Against its own ten years

Low 0.27% High 22.6%
Ten-year median 15.9%
Current reading's percentile 82

Return on assets against peers

Company Return on assets
BKNG Booking Holdings Inc. 23.9%
VIK Viking Holdings Ltd. compare 10.8%
RCL Royal Caribbean Cruises Ltd. compare 10.6%
ABNB Airbnb, Inc. compare 9.65%
TCOM Trip.com Group Limited Sponsored ADR compare 9.52%
EXPE Expedia Group, Inc. compare 7.27%
CCL Carnival Corporation compare 6.16%
NCLH Norwegian Cruise Line Holdings Ltd. compare 3.34%
MMYT MakeMyTrip Limited compare 1.03%
Travel Services industry median 3.46%
Consumer Cyclical sector median 0.87%
Market median 0.00%

What Return on assets is

ROA tells an investor how much profit a company earns for shareholders from the assets it uses to run its business.

Annual: Net Income Allotted to Shareholders ÷ Average Assets; TTM: Net Income Allotted to Shareholders ÷ Average Assets (latest quarter)

The full definition of Return on assets →

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