Booking Holdings Inc. BKNG

163.95 6.54 4.15% as of 25 Sep
Market cap
$119.2B
P/E
18.1×
Indexes indicate stock being part of an index,
Growth Flags show if company had growth for consecutive years

Booking Holdings Inc. (BKNG) EV/Sales

As of 25 September 2026, Booking Holdings Inc. (BKNG) trades at a EV/Sales of 4.6×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.5× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.4× and above the Consumer Cyclical sector median of 1.0×.

EV/Sales, daily

Annual

Period EV/Sales Change
FY2025 6.5× (7.82%)
FY2024 7.1× 18.13%
FY2023 6.0× 24.93%
FY2022 4.8× (47.04%)
FY2021 9.0× (34.03%)
FY2020 13.7× 127.34%
FY2019 6.0× 1.58%
FY2018 5.9× (17.14%)
FY2017 7.2× 1.25%
FY2016 7.1× (4.75%)

Quarterly

Period EV/Sales Change
Jun 2026 5.0× 1.24%
Mar 2026 4.9× (24.90%)
Dec 2025 6.5× (3.27%)
Sep 2025 6.7× (10.80%)
42 more quarters

Against its own ten years

Low 0.2× High 18.5×
Ten-year median 6.8×
Current reading's percentile 5

EV/Sales against peers

What EV/Sales is

EV/Sales tells an investor how the value of a whole company, counting its debt and cash, compares with the sales it brings in.

((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ Revenue (TTM)

The full definition of EV/Sales →

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