Booking Holdings Inc. BKNG
- Market cap
- $119.2B
- P/E
- 18.1×
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Booking Holdings Inc. (BKNG) EV/Sales
As of 25 September 2026, Booking Holdings Inc. (BKNG) trades at a EV/Sales of 4.6×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.5× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 2.4× and above the Consumer Cyclical sector median of 1.0×.
EV/Sales, daily
Annual
| Period | EV/Sales | Change |
|---|---|---|
| FY2025 | 6.5× | (7.82%) |
| FY2024 | 7.1× | 18.13% |
| FY2023 | 6.0× | 24.93% |
| FY2022 | 4.8× | (47.04%) |
| FY2021 | 9.0× | (34.03%) |
| FY2020 | 13.7× | 127.34% |
| FY2019 | 6.0× | 1.58% |
| FY2018 | 5.9× | (17.14%) |
| FY2017 | 7.2× | 1.25% |
| FY2016 | 7.1× | (4.75%) |
Quarterly
| Period | EV/Sales | Change |
|---|---|---|
| Jun 2026 | 5.0× | 1.24% |
| Mar 2026 | 4.9× | (24.90%) |
| Dec 2025 | 6.5× | (3.27%) |
| Sep 2025 | 6.7× | (10.80%) |
| 42 more quarters | Free account |
Against its own ten years
EV/Sales against peers
| Company | EV/Sales |
|---|---|
| TCOM Trip.com Group Limited Sponsored ADR compare | 1.8× |
| GBTG Global Business Travel Group, Inc. compare | 1.8× |
| EXPE Expedia Group, Inc. compare | 1.9× |
| CCL Carnival Corporation compare | 2.0× |
| NCLH Norwegian Cruise Line Holdings Ltd. compare | 2.1× |
| BKNG Booking Holdings Inc. | 4.6× |
| RCL Royal Caribbean Cruises Ltd. compare | 4.7× |
| VIK Viking Holdings Ltd. compare | 5.5× |
| ABNB Airbnb, Inc. compare | 6.5× |
| Travel Services industry median | 2.4× |
| Consumer Cyclical sector median | 1.0× |
| Market median | 2.2× |
What EV/Sales is
EV/Sales tells an investor how the value of a whole company, counting its debt and cash, compares with the sales it brings in.
((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ Revenue (TTM)
More on BKNG
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- The full statement