Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024. In the quarter to June 2026, revenue grew 8.15%, EPS grew 130.6%, free cash flow grew 16.1% and total debt rose 9.25%, each against the same quarter a year earlier. Member of the S&P 500 and Nasdaq 100; dividend growth for three consecutive years, revenue growth for five, operating cash flow growth for five.

163.45 2.35 −1.42%
Market cap
$124.6B
P/E
18.0×
Fwd P/E
15.9×
Dividend yield
1.01%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100

Booking Holdings Inc. (BKNG) EV/Sales

Alert me on EV/Sales

As of 16 October 2026, Booking Holdings Inc. (BKNG) trades at a EV/Sales of 4.6×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.5× (April 2021); the current reading is higher than 5% of that period. That is above the Travel Services industry median of 3.1× and above the Consumer Cyclical sector median of 1.0×.

EV/Sales, daily

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Annual newest first

Period EV/Sales Change
FY2025 6.5× (7.82%)
FY2024 7.1× 18.13%
FY2023 6.0× 24.93%
FY2022 4.8× (47.04%)
FY2021 9.0× (34.03%)
FY2020 13.7× 127.34%
FY2019 6.0× 1.58%
FY2018 5.9× (17.14%)
FY2017 7.2× 1.25%
FY2016 7.1× (4.75%)

Quarterly newest first

Period EV/Sales Change
Jun 2026 5.0× 1.24%
Mar 2026 4.9× (24.90%)
Dec 2025 6.5× (3.27%)
Sep 2025 6.7× (10.80%)
42 more quarters

Against its own ten years

Low 0.2× High 18.5×
Ten-year median 6.7×
Current reading's percentile 3

EV/Sales against peers

What EV/Sales is

EV/Sales tells an investor how the value of a whole company, counting its debt and cash, compares with the sales it brings in.

((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ Revenue (TTM)

The full definition of EV/Sales →

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