Pricing Log in Create free account
Friday 6 November 2026 Export BKNG’s income statement to Excel — free account

Booking Holdings Inc.

BKNG Consumer Cyclical Travel Services

Booking Holdings Inc.’s revenue for fiscal 2025 (year ended December 2025) was $26.9 billion, up 13.4% from fiscal 2024.

Revenue
−1.28%
EPS
+6.73%
Free cash flow
−22.0%
Total debt
+18.0%

Quarter to September 2026, against a year earlier

165.10 3.62 −2.15%
Market cap
$125.5B
P/E
18.0×
Fwd P/E
14.1×
Dividend yield
0.98%
F-score
6/9
Altman Z
7.08
Beneish M
−2.97
Dividend safety
81/100
Overview Business Profile Earnings & Analysis
Financials
Income Statement Balance Sheet Cash Flow Metrics & Ratios
Segments Valuation Filings

Booking Holdings Inc. (BKNG) EV/Sales

Alert me on EV/Sales

As of 5 November 2026, Booking Holdings Inc. (BKNG) trades at a EV/Sales of 4.6×. Over the past ten years it has ranged from 0.2× (January 2015) to 18.5× (April 2021); the current reading is higher than 6% of that period. That is above the Travel Services industry median of 3.3× and above the Consumer Cyclical sector median of 1.0×.

EV/Sales, daily

Embed this chart

Annual newest first

Period EV/Sales Change
FY2025 6.5× (7.82%)
FY2024 7.1× 18.13%
FY2023 6.0× 24.93%
FY2022 4.8× (47.04%)
FY2021 9.0× (34.03%)
FY2020 13.7× 127.34%
FY2019 6.0× 1.58%
FY2018 5.9× (17.14%)
FY2017 7.2× 1.25%
FY2016 7.1× (4.75%)

Quarterly newest first

Period EV/Sales Change
Sep 2026 4.5× (9.23%)
Jun 2026 5.0× 1.24%
Mar 2026 4.9× (24.90%)
Dec 2025 6.5× (3.32%)
43 more quarters

Against its own ten years

Low 0.2× High 18.5×
Ten-year median 6.7×
Current reading's percentile 4

EV/Sales against peers

Company EV/Sales
EXPE Expedia Group, Inc. compare 1.9×
TCOM Trip.com Group Limited Sponsored ADR compare 2.1×
NCLH Norwegian Cruise Line Holdings Ltd. compare 2.3×
CCL Carnival Corporation compare 2.3×
BKNG Booking Holdings Inc. 4.6×
MMYT MakeMyTrip Limited compare 5.3×
RCL Royal Caribbean Cruises Ltd. compare 5.6×
VIK Viking Holdings Ltd. compare 5.9×
ABNB Airbnb, Inc. compare 6.6×
Travel Services industry median 3.3×
Consumer Cyclical sector median 1.0×
Market median 2.1×

What EV/Sales is

EV/Sales tells an investor how the value of a whole company, counting its debt and cash, compares with the sales it brings in.

((Stock Price × Shares (Basic, Weighted) (latest quarter)) + (Long Term Debt (Total) (latest quarter) + Current Part of Debt (latest quarter)) − Cash & Short Term Investments (latest quarter)) ÷ Revenue (TTM)

The full definition of EV/Sales →

More on BKNG