Booking Holdings Inc. (BKNG) vs Viking Holdings Ltd. (VIK)
Booking Holdings Inc. and Viking Holdings Ltd. are both Travel Services companies. Booking Holdings Inc. is the larger, with a market value of $119.2B against $35.8B — 3.3× the size. Booking Holdings Inc. trades at the lower P/E: 18.1× against 26.5×. Viking Holdings Ltd. grew revenue faster over the last twelve months: 20.0% against 12.9%. Booking Holdings Inc. has the higher net margin (25.5% vs 19.3%) and the lower return on invested capital (0.00% vs 26.5%). Across the 19 metrics below, Booking Holdings Inc. leads on 15 and Viking Holdings Ltd. on 4.
Valuation
Profitability
| Metric | BKNG | VIK | Travel Services median |
|---|---|---|---|
| Gross margin | 100.00% | 43.21% | 67.64% |
| Operating margin | 32.87% | 23.27% | 15.06% |
| Net margin | 25.53% | 19.33% | 6.64% |
| Free cash flow margin | 33.78% | 16.56% | 3.21% |
| Return on equity | (82.67%) | 194.53% | 7.53% |
| Return on assets | 23.88% | 10.82% | 3.40% |
| Return on invested capital | 0.00% | 26.45% | 4.65% |
Growth
Health
Dividend
Size
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