Friday 30 October 2026
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Apple Inc.
AAPL Technology Consumer Electronics
Apple Inc.’s revenue for fiscal 2025 (year ended September 2025) was $416.2 billion, up 6.43% from fiscal 2024. In the quarter to June 2026, revenue grew 16.4%, EPS grew 29.3%, free cash flow grew 30.8% and total debt fell 17.1%, each against the same quarter a year earlier. Member of the S&P 500, Nasdaq 100 and Dow Jones; dividend growth for ten consecutive years, revenue growth for three.
344.38
4.53
−1.30%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to September
| Ten-year view | Analyst estimates Powerpack | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend | 10 yrs | 2026e | 2027e | 2028e | Next 3/yr |
| Price, $ | |||||||||||||||||
| Price, $ | Low | 22.37 | 28.69 | 36.65 | 35.50 | 53.15 | 116.21 | 125.87 | 124.17 | 164.08 | 169.21 | +25.2% | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | |
| High | 29.67 | 44.30 | 58.37 | 73.49 | 138.79 | 182.13 | 182.94 | 199.62 | 260.10 | 288.62 | +28.8% | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ||
| People | |||||||||||||||||
| People | Employees | 116,000 | 123,000 | 132,000 | 137,000 | 147,000 | 154,000 | 164,000 | 161,000 | 164,000 | 166,000 | +4.1% | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | |
| Revenue/emp, $m | 1.86 | 1.86 | 2.01 | 1.90 | 1.87 | 2.38 | 2.40 | 2.38 | 2.38 | 2.51 | +3.4% | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡ | ||
| Income, $m | |||||||||||||||||
| Income, $m | Revenue | 215,639 | 229,234 | 265,595 | 260,174 | 274,515 | 365,817 | 394,328 | 383,285 | 391,035 | 416,161 | +7.6% | 477,621 | 527,258 | 572,157 | +11.2% | |
| Gross margin, % | 39.08 | 38.47 | 38.34 | 37.82 | 38.23 | 41.78 | 43.31 | 44.13 | 46.21 | 46.91 | +7.8 pt | ||||||
| EBT | 61,372 | 64,089 | 72,903 | 65,737 | 67,091 | 109,207 | 119,103 | 113,736 | 123,485 | 132,729 | +8.9% | ||||||
| EBT margin, % | 28.46 | 27.96 | 27.45 | 25.27 | 24.44 | 29.85 | 30.20 | 29.67 | 31.58 | 31.89 | +3.4 pt | ||||||
| Net income | 45,687 | 48,351 | 59,531 | 55,256 | 57,411 | 94,680 | 99,803 | 96,995 | 93,736 | 112,010 | +10.5% | ||||||
| Depreciation | 10,505 | 10,157 | 10,903 | 12,547 | 11,056 | 11,284 | 11,104 | 11,519 | 11,445 | 11,698 | +1.2% | ||||||
| Per share, $ | |||||||||||||||||
| Per share, $ | Revenue | 9.85 | 10.98 | 13.40 | 14.09 | 15.82 | 21.90 | 24.32 | 24.34 | 25.48 | 27.84 | +12.2% | |||||
| Earnings | 2.09 | 2.32 | 3.00 | 2.99 | 3.31 | 5.67 | 6.15 | 6.16 | 6.11 | 7.49 | +15.3% | ||||||
| Cash flow | 3.03 | 3.08 | 3.91 | 3.76 | 4.65 | 6.23 | 7.53 | 7.02 | 7.71 | 7.46 | +10.5% | ||||||
| Capex | (0.60) | (0.60) | (0.67) | (0.57) | (0.42) | (0.66) | (0.66) | (0.70) | (0.62) | (0.85) | +4.0% | ||||||
| Free cash flow | 2.43 | 2.48 | 3.23 | 3.19 | 4.23 | 5.57 | 6.87 | 6.33 | 7.09 | 6.61 | +11.7% | ||||||
| Book value | 5.86 | 6.42 | 5.41 | 4.90 | 3.77 | 3.78 | 3.12 | 3.95 | 3.71 | 4.93 | (1.9%) | ||||||
| Shares, m | 21,883 | 20,869 | 19,822 | 18,471 | 17,352 | 16,701 | 16,216 | 15,744 | 15,344 | 14,949 | (4.1%) | ||||||
| Valuation, × | |||||||||||||||||
| Valuation, × | P/E | 13.59 | 16.63 | 18.99 | 18.76 | 35.12 | 24.96 | 22.51 | 28.21 | 38.26 | 34.04 | 25.1 | |||||
| P/S | 2.87 | 3.50 | 4.24 | 3.98 | 7.32 | 6.46 | 5.68 | 7.14 | 9.14 | 9.15 | 5.9 | ||||||
| P/B | 4.82 | 5.99 | 10.51 | 11.43 | 30.76 | 37.46 | 44.23 | 44.02 | 62.78 | 51.62 | 30.4 | ||||||
| EV/Sales | 2.96 | 3.68 | 4.42 | 4.00 | 7.40 | 6.63 | 5.87 | 7.27 | 9.25 | 9.25 | 6.1 | ||||||
| EV/FCF | 12.00 | 16.30 | 18.31 | 17.68 | 27.68 | 26.09 | 20.75 | 29.90 | 35.33 | 41.70 | 24.6 | ||||||
| Cash, $m | |||||||||||||||||
| Cash, $m | Operating cash flow | 66,231 | 64,225 | 77,434 | 69,391 | 80,674 | 104,038 | 122,151 | 110,543 | 118,254 | 111,482 | +6.0% | |||||
| Capex | (13,031) | (12,451) | (13,313) | (10,495) | (7,309) | (11,085) | (10,708) | (10,959) | (9,447) | (12,715) | (0.3%) | ||||||
| Free cash flow | 53,200 | 51,774 | 64,121 | 58,896 | 73,365 | 92,953 | 111,443 | 99,584 | 108,807 | 98,767 | +7.1% | ||||||
| Balance, $m | |||||||||||||||||
| Balance, $m | Working capital | 27,863 | 27,831 | 15,410 | 57,101 | 38,321 | 9,355 | (18,577) | (1,742) | (23,405) | (17,674) | n/m | |||||
| Total debt | 87,032 | 115,680 | 114,483 | 108,047 | 112,436 | 124,719 | 120,069 | 111,088 | 106,629 | 98,657 | +1.4% | ||||||
| Net debt | 19,877 | 41,499 | 48,182 | 7,490 | 21,493 | 62,080 | 71,765 | 49,533 | 41,458 | 43,960 | +9.2% | ||||||
| Shareholders’ equity | 128,249 | 134,047 | 107,147 | 90,488 | 65,339 | 63,090 | 50,672 | 62,146 | 56,950 | 73,733 | (6.0%) | ||||||
| Returns, % | |||||||||||||||||
| Returns, % | ROA | 14.93 | 13.87 | 16.07 | 15.69 | 17.33 | 28.06 | 28.36 | 27.50 | 26.13 | 30.93 | +16.0 pt | |||||
| ROIC | 25.33 | 21.84 | 28.53 | 40.78 | 47.71 | 54.40 | 60.97 | 63.97 | 78.26 | 70.66 | +45.3 pt | ||||||
| ROE | 36.90 | 36.87 | 49.36 | 55.92 | 73.69 | 147.44 | 175.46 | 171.95 | 157.41 | 171.42 | +134.5 pt | ||||||
Negative figures in brackets.
estimates
Fiscal years to Sep 2025 · latest quarter Jun 2026
Where the money comes from and where it goes Fiscal 2025
| Americas | 178,353 | 42.86% |
|---|---|---|
| Europe | 111,032 | 26.68% |
| Greater China | 64,377 | 15.47% |
| Rest of Asia Pacific | 33,696 | 8.10% |
| Japan | 28,703 | 6.90% |
| Gross margin | 46.91% | |
| Operating margin | 31.97% | |
| Pre-tax margin | 31.89% |
Apple Inc. vs peers in Consumer Electronics (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| AAPL Apple Inc. | $5.09T | 39.8× | 39.4× | +16.36% (above 0%: growing) | +29.30% (above 0%: growing) | +30.77% (above 0%: growing) | 50.06% | 32.62% | |
| SONY Sony Corporation | $149.6B | — (loss-making) | 18.8× | −1.17% (below 0%: shrinking) | +33.33% (above 0%: growing) | +243.63% (above 0%: growing) | 36.70% | 16.79% | Compare |
| LPL LG Display Co., Ltd. | $2.7B | — (loss-making) | 1.4× | +0.45% (above 0%: growing) | n/m | +121.21% (above 0%: growing) | 13.62% | (1.92%) | Compare |
| SONO Sonos, Inc. | $2.1B | 36.3× | 27.4× | +8.85% (above 0%: growing) | n/m | +23.26% (above 0%: growing) | 50.45% | 8.40% | Compare |
| TBCH Turtle Beach Corporation | $295.3M | — (loss-making) | 28.3× | −0.73% (below 0%: shrinking) | n/m | +270.16% (above 0%: growing) | 38.79% | (5.41%) | Compare |
| GPRO GoPro, Inc. | $217.3M | — (loss-making) | — (loss-making) | −31.26% (below 0%: shrinking) | n/m | −242.66% (below 0%: shrinking) | 30.17% | (37.15%) | Compare |
| VUZI Vuzix Corporation | $192.5M | — (loss-making) | — (loss-making) | −14.06% (below 0%: shrinking) | n/m | −23.09% (below 0%: shrinking) | (57.96%) | (696.34%) | Compare |
| FXHO UTime Limited | $179.5M | — (loss-making) | — | +1.06% (above 0%: growing) | n/m | −341.47% (below 0%: shrinking) | 23.95% | 0.00% | Compare |
| UEIC Universal Electronics Inc. | $65.3M | — (loss-making) | — (loss-making) | −25.01% (below 0%: shrinking) | n/m | −22.84% (below 0%: shrinking) | 35.37% | 6.54% | Compare |
| Median of peers | $256.3M | — | 23.1× | −0.95% | — | +0.21% | 32.77% | (0.96%) |
Business profile
From the latest earnings call
- Tim Cook said demand for iPhone and Mac exceeded Apple’s expectations, while constrained advanced semiconductor-node supply limited flexibility in the supply chain.
- Kevin said Apple expects Q4 FY2026 revenue growth of 9% to 11%, with foreign exchange and increasing supply constraints affecting the outlook.
Largest institutional holders 13F, quarter to 30 June 2026
Held by institutions
65.60%
Held by the ten largest
34.22%
| Holder | Shares | Stake | Change |
|---|---|---|---|
| Vanguard | 1.45b | 9.90% | +10.21m |
| BlackRock | 1.16b | 7.96% | +18.30m |
| State Street | 615.13m | 4.21% | +12.79m |
| Geode Capital Management | 371.34m | 2.54% | +2.72m |
| Fidelity (FMR) | 325.35m | 2.23% | +17.91m |
| Morgan Stanley | 242.61m | 1.66% | −1.86m |
| JPMorgan Chase | 228.76m | 1.57% | −2.86m |
| Berkshire Hathaway | 227.92m | 1.56% | 0.00 |
| Norges Bank | 190.73m | 1.31% | +190.73m |
| Invesco | 187.97m | 1.29% | +3.46m |
13F filings for the quarter to 30 June 2026: long positions in US-listed shares reported by managers with $100m or more, ~45 days after the quarter.
Pay and ownership Proxy statement filed 8 January 2026
Chief executive’s pay
| Year | Total pay | Actually paid | $100 invested |
|---|---|---|---|
| 2025 | 74.29m | 108.42m | 233.88 |
| 2024 | 74.61m | 168.98m | 207.59 |
| 2023 | 63.21m | 106.64m | 155.24 |
| 2022 | 99.42m | 128.83m | 135.59 |
| 2021 | 98.73m | 311.85m | 131.69 |
Ownership
Directors and executive officers, together
less than 1%
The Vanguard Group
9.63%
BlackRock, Inc.
7.10%
Total pay is as the Summary Compensation Table states it; actually paid revalues the year’s share awards
at its end, as the SEC’s pay-versus-performance rule asks. $100 invested is what $100 in the company’s
shares at the start of the earliest year shown was worth at each year’s end.
Ownership is the proxy’s own table: the directors and officers as a group, and every holder of 5% or more.
Read the proxy statement
Apple Inc. (AAPL) Latest News
30 Oct
29 Oct
28 Oct
27 Oct
AAPL metrics, ten years each
- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, alongside related services. Its device families are built around its own operating systems: iPhone uses iOS, Mac uses macOS and iPad uses iPadOS. Wearables include smartwatches, wireless headphones and spatial computers; its home range includes a streaming and gaming device and smart speakers.
Its services span advertising; AppleCare support and coverage; cloud services that keep content available across Apple devices and Windows personal computers; digital-content platforms and subscriptions; and payment services. The App Store lets customers discover and download applications and digital content, while subscription offerings include games, fitness, music, news, video and live sports.