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GoPro, Inc. GPRO

Technology — Consumer Electronics

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Insider Decisions

Total sells
0.24
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — — — — — —
Sell — 2 — — 2 — — 2 — — — —
Insider Ownership
25.55%

Capital & Financial Ratios

Market Cap
252.59
Revenue
568.59
Net Income
(162.18)
Free Cash Flow
(23.28)
Net Debt
(27.26)
Current Ratio
0.57
Debt/Equity
0.00
P/E ratio
0.00
P/S ratio
0.40
P/B ratio
0.00
Past 5Y EPS Growth
(94.63%)
This Y EPS Growth
(140.00%)
Next Y EPS Growth
98.61%
Next 5Y EPS Growth
90.39%
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
—
total individual payouts
2025 ‡‡‡
2024 ‡‡‡
2023 ‡‡‡
2022 ‡‡‡
2021 ‡‡‡
2020 ‡‡‡
2019 ‡‡‡
2017 ‡‡‡
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 246.58 102.81 49.67 27.27
Receivables 91.45 85.94 93.51 60.37
Inventory 106.27 120.72 78.43 86.75
Other — — — —
482.59 339.25 252.57 229.07
2023 2024 2025 Q'26
Payables 102.61 85.94 97.01 125.99
ST’ Debt — 93.21 19.60 —
Other — — — —
279.09 356.27 277.17 404.90
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡ ‡‡‡ ‡‡‡
Earnings ‡‡‡ ‡‡‡ ‡‡‡
Book Value ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 99.07 104.93 — —
—
’25 134.31 152.64 162.92 201.67
651.54
’24 155.47 186.22 258.90 200.88
801.47
’23 174.72 241.02 294.30 295.42
1,005.46
’22 216.71 250.69 305.13 321.02
1,093.54
’21 203.68 249.59 316.67 391.15
1,161.08
’20 119.40 134.25 280.51 357.77
891.93
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 (36.62) (10.78) — —
—
’25 (57.19) 8.75 12.16 15.60
(20.67)
’24 (98.40) 0.61 (2.24) (25.10)
(125.14)
’23 (67.10) (7.85) (1.64) 43.73
(32.86)
’22 (73.41) 12.86 40.74 25.56
5.75
’21 (25.49) 23.17 67.62 163.85
229.15
’20 (68.28) (43.74) 99.56 106.25
93.78
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 (37.66) (11.80) — —
—
’25 (58.49) 8.27 11.23 14.96
(24.03)
’24 (99.37) (0.11) (4.19) (25.51)
(129.18)
’23 (67.58) (8.33) (1.66) 43.19
(34.38)
’22 (73.93) 12.08 38.83 25.32
2.30
’21 (26.56) 22.22 64.80 163.14
223.61
’20 (69.08) (45.11) 97.16 105.93
88.90
in millions of $

EPS

Mar Jun Sep Dec Year
’26 (0.50) (0.30) — —
—
’25 (0.30) (0.10) (0.13) (0.06)
(0.59)
’24 (2.24) (0.31) (0.05) (0.24)
(2.82)
’23 (0.19) (0.11) (0.02) (0.02)
(0.35)
’22 0.04 0.02 0.10 0.02
0.18
’21 (0.07) 0.10 1.92 0.32
2.27
’20 (0.43) (0.34) 0.02 0.28
(0.45)

Target Price Range

High
‡‡‡‡‡
‡‡‡
Average
‡‡‡‡‡
‡‡‡
Low
‡‡‡‡‡
‡‡‡

Recommendation Rating

5
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡ ‡‡‡‡ ‡‡‡ ‡‡‡‡ ‡‡‡ ‡‡‡‡ 4.50 2.41 1.07 0.40 — — —
Low Price
‡‡‡‡ ‡‡‡‡‡ ‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ 11.11 6.57 3.50 3.05 — — —
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 877 930 696 636 — — —
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.25 1.08 1.15 1.02 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,093.54 1,005.46 801.47 651.54 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 37.20% 32.18% 33.85% 33.64% — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 34.45 (67.73) (133.09) (91.45) — — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 3.15% (6.74%) (16.61%) (14.04%) ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 28.85 (53.18) (432.31) (93.49) ‡‡‡‡‡ ‡‡‡‡‡ —
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 8.57 6.16 6.49 7.07 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.00 6.56 5.23 4.11 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ 0.18 (0.35) (2.82) (0.59) ‡‡‡‡‡ ‡‡‡‡‡ —
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.04 (0.21) (0.82) (0.13) — — —
Cash Flow/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (0.02) (0.01) (0.03) (0.02) ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.01 (0.22) (0.84) (0.15) — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 3.92 3.62 0.99 0.48 ‡‡‡ — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 156.18 153.35 153.11 158.58 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡ ‡‡‡‡‡ 26.74 0.00 0.00 0.00 ‡‡‡‡‡ ‡‡‡‡‡ —
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.73 0.52 0.21 0.34 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.30 0.94 1.10 2.92 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.53 0.38 0.31 0.37 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 250.90 (11.07) (1.94) (9.90) — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5.75 (32.86) (125.14) (20.67) ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (3.45) (1.52) (4.04) (3.36) ‡‡‡‡‡ — —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.30 (34.38) (129.18) (24.03) ‡‡‡‡‡ — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 330.10 203.50 (17.02) (24.60) — — —
Working Cap'
— ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 151.02 92.62 93.21 63.92 — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (216.32) (153.96) (9.60) 14.25 — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 611.56 555.85 151.69 76.55 — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.47% (5.20%) (57.20%) (19.24%) — — —
ROA
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 6.16% (11.74%) (59.40%) (57.37%) — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 4.70% (9.11%) (122.20%) (81.92%) — — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

GoPro Inc. (GPRO) embodies the fallout from 2014 IPO hype, with shares plunging 96% from 2016 highs amid smartphone cameras, DJI drones, and shifting tastes eroding its moat. Revenue has collapsed from over $1.1 billion peaks to $801 million in 2024—a 29% drop from 2023—while employees were slashed 55% since 2016, leaving revenue-per-employee stagnant at $1.1-1.3 million. Analyst price targets cluster around 50% upside, but this overlooks relentless decay, including projected 2025 revenue at $675 million (16% further decline) and commoditization despite Hero camera refreshes.

Profitability is dire: EPS cratered to -$2.82 in 2024 from 2021’s $2.41 windfall, gross margins slipped to 33.9%, free cash flow per share turned negative at -$0.84, and ROE hit -122%. Book value per share halved to $0.99, shareholder equity dropped 75%, and valuation multiples scream distress (PS at 0.21). Insiders dumped 263,197 shares over 12 months with zero buys, signaling exodus amid $432 million net losses.

Analyst optimism for breakeven EBT and subscription growth clashes with historical misses, tariff risks, AI phone cams, and layoffs. Stock ranges reflect revenue troughs, with 83% peak erosion; contrarians should fade rebounds, as GoPro limps in survival mode without reinvention—potentially testing 30-50% lower if estimates falter.

Read full commentary →

GoPro, Inc. (GPRO) Latest News

News by impact score

Fine-tune

6 Sep

5 , 8:37 PM
GoPro (GPRO) is shifting its core business from cameras to AI data centers, prompting positive investor response and share gains. GoPro's pivot from cameras to AI data centers redefines its business model and long-term market position.

4 Sep

4 247wallst.com, 12:20 PM
GoPro stock surges 34% on Starman Optical merger and Markiplier stake. Coherent rises 7% and Lumentum gains 3%. Starman Optical merger and Markiplier stake mark major strategic shift likely to alter GoPro trajectory.

3 Sep

5 qz.com, 7:47 AM
GoPro, Inc. merges with Starman Optical in a $285 million deal. The $285 million merger with Starman Optical represents a transformative strategic move that fundamentally redefines GoPro's competitive position.

4 www.fastcompany.com, 8:50 AM
GoPro (GPRO) stock surges on merger and AI pivot news. Merger and AI pivot constitute major strategic moves likely to significantly impact the company's future performance and investor sentiment.

2 Sep

4 stocktwits.com, 12:23 AM
GoPro stock heads for best week ever on plans to expand beyond cameras into defense and AI using Starman Optical resources. Strategic push into defense and AI marks major shift likely to significantly alter GoPro trajectory and investor views.

3 , 9:37 PM
GoPro explores opportunities outside the action-camera market to drive future growth. Expansion beyond core products may moderately shift GoPro's strategy and revenue outlook.

1 Sep

5 , 11:29 AM
GoPro agrees to takeover, driving 50% stock price surge. Takeover agreement fundamentally redefines GoPro ownership and long-term trajectory.

5 , 9:20 AM
GoPro, Inc. enters into a definitive agreement to merge with Starman Optical, Inc. Definitive merger agreement with Starman Optical fundamentally alters GoPro's strategic direction and market position.

4 app.moby.co, 2:40 PM
GoPro is abandoning cameras to pivot into AI, following a path similar to Allbirds. GoPro's decision to replace its core camera business with an AI focus constitutes a major strategic pivot likely to reshape its trajectory.

4 , 2:40 PM
GoPro abandons camera production to focus on AI instead, mirroring Allbirds' strategic pivot away from its core business. GoPro's pivot from cameras to AI marks a major strategic overhaul likely to reshape its business model and market position.

4 stocktwits.com, 1:08 PM
GPRO stock doubles in two days after Starman Optical merger and Markiplier stake. Merger plus celebrity stake trigger stock doubling and signal major strategic shift for GoPro.

4 www.proactiveinvestors.com, 12:02 PM
GoPro shares surge after company announces $285M merger deal with Starman Optical. $285M merger with Starman Optical marks major strategic move likely to shift GoPro's trajectory and investor sentiment.

4 , 11:57 AM
GoPro, Inc. is set to be acquired for $285 million while continuing as a public company. Acquisition for $285 million changes company ownership but preserves public trading status.

4 , 6:19 AM
GoPro shares surge 80% in premarket trading. GoPro's 80% premarket surge reflects a major market reaction that can significantly shift near-term performance and sentiment.

26 Aug

4 , 9:00 AM
GoPro launches MISSION 1 PRO ILS, the world's smallest most rugged compact cinema camera with interchangeable lenses. New core product launch targets cinema market and could drive revenue plus competitive gains.

11 Aug

4 , 10:59 AM
Morgan Stanley states GoPro faces fundamental headwinds amid an ongoing strategic review. Morgan Stanley's warning of fundamental headwinds and strategic review at GoPro is likely to drive major shifts in investor sentiment and stock trajectory.

4 app.moby.co, 8:30 AM
GoPro, Inc. released its Q2 2026 earnings call summary. Q2 2026 earnings results directly influence investor views on GoPro's financial health and future outlook.

3 stocktwits.com, 2:54 AM
GPRO stock drops overnight after missing Q2 revenue targets, while retail traders focus on the company's potential sale price. Q2 revenue miss triggers immediate stock decline while acquisition speculation creates moderate influence on near-term sentiment without confirmed strategic shift.

3 , 1:02 AM
GoPro reported record subscriber growth during its Q2 2026 earnings call while conducting a strategic review. Record subscriber growth paired with strategic review indicates moderate effects on financial trajectory and market positioning.

10 Aug

4 www.digitalcameraworld.com, 7:21 PM
GoPro launched its latest camera model touted as the best ever, yet the risk of potential bankruptcy remains for the company. Major product launch combined with ongoing bankruptcy risk signals significant shifts in trajectory and investor sentiment.

4 www.rideapart.com, 8:20 AM
GoPro's CEO lent the company $20M. NASDAQ threatened delisting. CEO loan and delisting threat signal major financial distress likely to hurt stock and prospects.

3 transcript www.marketbeat.com, 7:04 PM
GoPro reported Q2 results in its earnings call, detailing revenue, EPS, segment performance, and management commentary on product strategy, margins, and forward guidance. Quarterly earnings and guidance updates influence near-term sentiment and valuation but rarely shift long-term trajectory.

3 , 4:15 PM
GoPro, Inc. announced its second quarter financial results. Quarterly results updates inform investor views on financial health and near-term valuation.

29 Jul

3 , 9:00 AM
GoPro expands MISSION 1 Series lineup with Creator Edition Vlog Kit, Ultimate Creator Edition Filmmaker Kit, new Media Mod, Volta 2 Battery Grip and more, all available globally. New accessory launches strengthen GoPro product innovation and global availability without altering core market trajectory.

28 Jul

5 www.digitalcameraworld.com, 10:06 AM
GoPro risks bankruptcy after second stock warning; mirrorless cameras offer potential salvation. Bankruptcy risk plus repeated stock warnings threaten to end operations and erase market value.

27 Jul

3 www.forbes.com, 2:11 AM
China’s Insta360 plans to open camera stores in the U.S. and Europe as part of its global expansion. Insta360 retail expansion in U.S. and Europe directly increases competition for GoPro in core markets.

9 Jul

4 www.thestreet.com, 12:15 PM
Consumers purchase action cameras from Amazon over GoPro by a two-to-one margin, reflecting a clear shift in buyer preference away from GoPro products. Sustained two-to-one consumer preference for Amazon cameras signals major competitive erosion that can materially shift GoPro's market share and trajectory.

4 www.digitalcameraworld.com, 10:33 AM
GoPro, facing bankruptcy risk, secures a $20 million loan from its founder and inventor to stabilize operations. Founder loan averts immediate bankruptcy and supports GoPro survival amid financial distress.

11 Jun

4 www.cbsnews.com, 7:43 AM
GoPro faces intense pressure from rising costs and competition. Rising costs and competition threaten GoPro's profitability and market position substantially.

4 AFP, 1:48 AM
Rising costs and competition threaten GoPro's operations and market position. Rising costs and competition are poised to substantially hurt GoPro profitability and market share.
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