Apple Inc.
AAPL Technology Consumer Electronics
Apple Inc.’s revenue for fiscal 2025 (year ended September 2025) was $416.2 billion, up 6.43% from fiscal 2024. In the quarter to June 2026, revenue grew 16.4%, EPS grew 29.3%, free cash flow grew 30.8% and total debt fell 17.1%, each against the same quarter a year earlier. Member of the S&P 500, Nasdaq 100 and Dow Jones; dividend growth for ten consecutive years, revenue growth for three.
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Apple Inc. (AAPL) Gross margin
Apple Inc.'s gross margin over the twelve months to 30 June 2026 was 48.7%, up 1.7 percentage points from fiscal 2025 (46.9%). Over the past ten years it has ranged from 37.8% (fiscal 2019) to 46.9% (fiscal 2025) — the current reading is the highest in ten years. That is above the Consumer Electronics industry median of 29.5% and in line with the Technology sector median of 47.2%.
Gross margin, annual
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Annual newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 46.9% | 0.70 |
| FY2024 | 46.2% | 2.08 |
| FY2023 | 44.1% | 0.82 |
| FY2022 | 43.3% | 1.53 |
| FY2021 | 41.8% | 3.55 |
| FY2020 | 38.2% | 0.41 |
| FY2019 | 37.8% | (0.52) |
| FY2018 | 38.3% | (0.13) |
| FY2017 | 38.5% | (0.61) |
| FY2016 | 39.1% | (0.98) |
Quarterly newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2026 | 50.1% | 0.79 |
| Mar 2026 | 49.3% | 1.11 |
| Dec 2025 | 48.2% | 0.98 |
| Sep 2025 | 47.2% | 0.69 |
| 42 more quarters | Free account |
Against its own ten years
Gross margin against peers
| Company | Gross margin |
|---|---|
| AAPL Apple Inc. | 48.7% |
| SONO Sonos, Inc. compare | 46.5% |
| TBCH Turtle Beach Corporation compare | 37.2% |
| SONY Sony Corporation compare | 31.8% |
| UEIC Universal Electronics Inc. compare | 29.6% |
| GPRO GoPro, Inc. compare | 27.7% |
| LPL LG Display Co., Ltd. compare | 13.2% |
| FXHO UTime Limited compare | 9.00% |
| VUZI Vuzix Corporation compare | −17.9% |
| Consumer Electronics industry median | 29.5% |
| Technology sector median | 47.2% |
| Market median | 46.2% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
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- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
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- The full statement