Apple Inc. (AAPL) vs Sonos, Inc. (SONO)
Apple Inc. and Sonos, Inc. are both Consumer Electronics companies. Apple Inc. is the larger, with a market value of $4.90T against $2.1B — 2302.0× the size. Sonos, Inc. trades at the lower P/E: 37.9× against 39.0×. Apple Inc. grew revenue faster over the last twelve months: 14.2% against 5.64%. Apple Inc. has the higher net margin (27.6% vs 3.82%) and the higher return on invested capital (74.8% vs 28.9%). Across the 22 metrics below, Apple Inc. leads on 11 and Sonos, Inc. on 11.
Valuation
Profitability
| Metric | AAPL | SONO | Consumer Electronics median |
|---|---|---|---|
| Gross margin | 48.65% | 46.51% | 29.45% |
| Operating margin | 33.17% | 4.43% | (0.42%) |
| Net margin | 27.62% | 3.82% | (13.99%) |
| Free cash flow margin | 29.28% | 8.40% | 0.00% |
| Return on equity | 148.75% | 14.18% | (2.86%) |
| Return on assets | 36.08% | 6.63% | (4.86%) |
| Return on invested capital | 74.76% | 28.93% | 0.00% |
Growth
Health
Dividend
Size
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