Apple Inc. (AAPL) vs GoPro, Inc. (GPRO)
Apple Inc. and GoPro, Inc. are both Consumer Electronics companies. Apple Inc. is the larger, with a market value of $4.90T against $237.7M — 20632.7× the size. GoPro, Inc. has negative trailing earnings, so its P/E is not meaningful; Apple Inc. trades at 39.0×. Apple Inc. grew revenue faster over the last twelve months: 14.2% against −23.9%. Apple Inc. has the higher net margin (27.6% vs −28.5%) and the higher return on invested capital (74.8% vs 0.00%). Across the 18 metrics below, Apple Inc. leads on 13 and GoPro, Inc. on 5.
Valuation
Profitability
| Metric | AAPL | GPRO | Consumer Electronics median |
|---|---|---|---|
| Gross margin | 48.65% | 27.67% | 29.45% |
| Operating margin | 33.17% | (21.17%) | (0.42%) |
| Net margin | 27.62% | (28.52%) | (13.99%) |
| Free cash flow margin | 29.28% | (4.09%) | 0.00% |
| Return on equity | 148.75% | (497.15%) | (2.86%) |
| Return on assets | 36.08% | (38.73%) | (4.86%) |
| Return on invested capital | 74.76% | 0.00% | 0.00% |
Growth
Health
Dividend
Size
Any metric, up to five companies and an Excel export Powerpack