Friday 30 October 2026
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Apple Inc.
AAPL Technology Consumer Electronics
Apple Inc.’s revenue for fiscal 2025 (year ended September 2025) was $416.2 billion, up 6.43% from fiscal 2024. In the quarter to June 2026, revenue grew 16.4%, EPS grew 29.3%, free cash flow grew 30.8% and total debt fell 17.1%, each against the same quarter a year earlier. Member of the S&P 500, Nasdaq 100 and Dow Jones; dividend growth for ten consecutive years, revenue growth for three.
348.57
4.74
+1.38%
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Apple Inc. (AAPL) revenue by segment, product and region
Where the money comes from and where it goes
| Americas | 178,353 | 42.86% |
|---|---|---|
| Europe | 111,032 | 26.68% |
| Greater China | 64,377 | 15.47% |
| Rest of Asia Pacific | 33,696 | 8.10% |
| Japan | 28,703 | 6.90% |
| Gross margin | 46.91% | |
| Operating margin | 31.97% | |
| Pre-tax margin | 31.89% |
Revenue by product or service $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| iPhone | 209,586 50.36% | 201,183 51.45% | 200,583 52.33% | 205,489 52.11% | 191,973 52.48% | 137,781 50.19% | 142,381 54.73% | 164,888 62.08% | 139,337 60.78% | 136,700 63.39% | 155,041 66.34% | 101,991 55.80% | 91,279 53.41% | 78,692 50.28% |
| Services | 109,158 26.23% | 96,169 24.59% | 85,200 22.23% | 78,129 19.81% | 68,425 18.70% | 53,768 19.59% | 46,291 17.79% | 39,748 14.97% | 32,700 14.26% | 24,348 11.29% | 19,909 8.52% | 18,063 9.88% | 16,051 9.39% | 12,890 8.24% |
| Wearables, Home and Accessories | 35,686 8.58% | 37,005 9.46% | 39,845 10.40% | 41,241 10.46% | 38,367 10.49% | 30,620 11.15% | 24,482 9.41% | 17,381 6.54% | 12,826 5.60% | — | — | — | — | — |
| Mac | 33,708 8.10% | 29,984 7.67% | 29,357 7.66% | 40,177 10.19% | 35,190 9.62% | 28,622 10.43% | 25,740 9.89% | 25,198 9.49% | 25,569 11.15% | 22,831 10.59% | 25,471 10.90% | 24,079 13.17% | 21,483 12.57% | 23,221 14.84% |
| iPad | 28,023 6.73% | 26,694 6.83% | 28,300 7.38% | 29,292 7.43% | 31,862 8.71% | 23,724 8.64% | 21,280 8.18% | 18,380 6.92% | 18,802 8.20% | 20,628 9.57% | 23,227 9.94% | 30,283 16.57% | 31,980 18.71% | 30,945 19.77% |
| Manufactured Product, Other | — | — | — | — | — | — | — | — | — | 11,132 5.16% | 10,067 4.31% | 8,379 4.58% | 10,117 5.92% | — |
| Other, not broken out | — | — | — | — | — | — | — | — | — | — | — | — | — | 10,760 6.88% |
| Products | 307,003 | 294,866 | 298,085 | 316,199 | 297,392 | 220,747 | 213,883 | 225,847 | 196,534 | — | — | — | — | — |
| Revenue | 416,161 | 391,035 | 383,285 | 394,328 | 365,817 | 274,515 | 260,174 | 265,595 | 229,234 | 215,639 | 233,715 | 182,795 | 170,910 | 156,508 |
Gross profit by product or service $m, and margin
Revenue by segment $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 | FY2011 | FY2010 | FY2009 | FY2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | 178,353 42.86% | 167,045 42.72% | 162,560 42.41% | 169,658 43.02% | 153,306 41.91% | 124,556 45.37% | 116,914 44.94% | 112,093 42.20% | 96,600 42.14% | 86,613 40.17% | 93,864 40.16% | 80,095 43.82% | 77,093 45.11% | 57,512 36.75% | 38,315 35.40% | 24,498 37.56% | 18,981 44.24% | 16,552 44.15% |
| Europe | 111,032 26.68% | 101,328 25.91% | 94,294 24.60% | 95,118 24.12% | 89,307 24.41% | 68,640 25.00% | 60,288 23.17% | 62,420 23.50% | 54,938 23.97% | 49,952 23.16% | 50,337 21.54% | 44,285 24.23% | 40,980 23.98% | 36,323 23.21% | 27,778 25.66% | 18,692 28.66% | 11,810 27.53% | 9,233 24.63% |
| Greater China | 64,377 15.47% | 66,952 17.12% | 72,559 18.93% | 74,200 18.82% | 68,366 18.69% | 40,308 14.68% | 43,678 16.79% | 51,942 19.56% | 44,764 19.53% | 48,492 22.49% | 58,715 25.12% | 31,853 17.43% | 27,016 15.81% | 22,533 14.40% | 12,690 11.72% | — | — | — |
| Rest of Asia Pacific | 33,696 8.10% | 30,658 7.84% | 29,615 7.73% | 29,375 7.45% | 26,356 7.20% | 19,593 7.14% | 17,788 6.84% | 17,407 6.55% | 15,199 6.63% | 13,654 6.33% | 15,093 6.46% | 11,248 6.15% | 12,039 7.04% | 10,741 6.86% | 9,902 9.15% | 8,256 12.66% | 3,179 7.41% | 2,686 7.16% |
| Japan | 28,703 6.90% | 25,052 6.41% | 24,257 6.33% | 25,977 6.59% | 28,482 7.79% | 21,418 7.80% | 21,506 8.27% | 21,733 8.18% | 17,733 7.74% | 16,928 7.85% | 15,706 6.72% | 15,314 8.38% | 13,782 8.06% | 10,571 6.75% | 5,437 5.02% | 3,981 6.10% | 2,279 5.31% | 1,728 4.61% |
| Retail | — | — | — | — | — | — | — | — | — | — | — | — | — | 18,828 12.03% | 14,127 13.05% | 9,798 15.02% | 6,656 15.51% | 7,292 19.45% |
| Accessories | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,145 3.29% | 4,474 4.13% | — | — | — |
| Also reported: a second breakdown of the same revenue | ||||||||||||||||||
| iPod | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,615 3.59% | 7,453 6.89% | 8,274 12.69% | 8,091 18.86% | 9,153 24.41% |
| Iphone Related Products And Services | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 25,179 38.60% | 13,033 30.38% | 6,742 17.98% |
| Portables | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 11,278 17.29% | 9,535 22.22% | 8,732 23.29% |
| Desktops | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 6,201 9.51% | 4,324 10.08% | 5,622 15.00% |
| Ipad Related Products And Services | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,958 7.60% | 0 0.00% | 0 0.00% |
| Other Music Related Products And Services | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,948 7.59% | 4,036 9.41% | 3,340 8.91% |
| Software Service And Other Net Sales | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 2,573 3.94% | 2,411 5.62% | 2,208 5.89% |
| Peripherals And Other Hardware | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,814 2.78% | 1,475 3.44% | 1,694 4.52% |
| Eliminations | — | — | — | — | — | — | — | — | — | — | — | — | — | (10,760) (6.88%) | (11,927) (11.02%) | — | — | — |
| Revenue | 416,161 | 391,035 | 383,285 | 394,328 | 365,817 | 274,515 | 260,174 | 265,595 | 229,234 | 215,639 | 233,715 | 182,795 | 170,910 | 156,508 | 108,249 | 65,225 | 42,905 | 37,491 |
Operating income by segment $m, and margin
Revenue by region $m
| Line | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | FY2015 | FY2014 | FY2013 | FY2012 | FY2011 | FY2010 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other countries | 199,994 48.06% | 181,887 46.51% | 172,153 44.92% | 172,269 43.69% | 163,648 44.73% | 125,010 45.54% | 114,230 43.91% | 115,592 43.52% | 100,131 43.68% | 91,480 42.42% | 93,268 39.91% | 83,248 45.54% | 78,767 46.09% | 72,762 46.49% | 53,965 49.85% | 33,828 51.86% |
| U.S. | 151,790 36.47% | 142,196 36.36% | 138,573 36.15% | 147,859 37.50% | 133,803 36.58% | 109,197 39.78% | 102,266 39.31% | 98,061 36.92% | 84,339 36.79% | 75,667 35.09% | 81,732 34.97% | 68,909 37.70% | 66,197 38.73% | 60,949 38.94% | 41,812 38.63% | 28,633 43.90% |
| China | 64,377 15.47% | 66,952 17.12% | 72,559 18.93% | 74,200 18.82% | 68,366 18.69% | 40,308 14.68% | 43,678 16.79% | 51,942 19.56% | 44,764 19.53% | 48,492 22.49% | 58,715 25.12% | 30,638 16.76% | 25,946 15.18% | 22,797 14.57% | 12,472 11.52% | 2,764 4.24% |
| Revenue | 416,161 | 391,035 | 383,285 | 394,328 | 365,817 | 274,515 | 260,174 | 265,595 | 229,234 | 215,639 | 233,715 | 182,795 | 170,910 | 156,508 | 108,249 | 65,225 |