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Friday 6 November 2026
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WPP PLC
WPP Communication Services Advertising Agencies
WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.
27.94
0.46
−1.62%
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WPP PLC (WPP) Gross margin
WPP PLC's gross margin over the twelve months to 30 June 2023 was 17.2%. Over the past ten years it has ranged from 15.8% (fiscal 2025) to 86.2% (fiscal 2016) — the current reading is the lowest in ten years. That is below the Advertising Agencies industry median of 44.7% and below the Communication Services sector median of 51.3%.
Gross margin, annual
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Annual newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 15.8% | (0.79) |
| FY2024 | 16.6% | (0.34) |
| FY2023 | 17.0% | (0.62) |
| FY2022 | 17.6% | 0.38 |
| FY2021 | 17.2% | 0.42 |
| FY2020 | 16.8% | (1.41) |
| FY2019 | 18.2% | (0.64) |
| FY2018 | 18.8% | (1.96) |
| FY2017 | 20.8% | (65.36) |
| FY2016 | 86.2% | 0.14 |
Quarterly newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| Jun 2023 | 14.7% | (4.70) |
| Dec 2022 | 19.4% | 3.93 |
| Jun 2022 | 15.5% | (3.50) |
| Dec 2021 | 19.0% | 3.74 |
| 6 more quarters | Free account |
Against its own ten years
Low 15.8%
High 86.2%
Ten-year median
17.6%
Current reading's percentile
9
Gross margin against peers
| Company | Gross margin |
|---|---|
| ZD Ziff Davis, Inc. compare | 92.3% |
| DV DoubleVerify Holdings, Inc. compare | 82.2% |
| TTD The Trade Desk compare | 76.9% |
| MGNI Magnite, Inc. compare | 66.6% |
| STGW Stagwell Inc. compare | 36.0% |
| WPP WPP PLC | 17.2% |
| OMC Omnicom Group Inc. compare | 12.6% |
| QNST QuinStreet, Inc. compare | 11.3% |
| LFTO Liftoff Mobile, Inc compare | — |
| Advertising Agencies industry median | 44.7% |
| Communication Services sector median | 51.3% |
| Market median | 45.1% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
More on WPP
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement