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WPP Communication Services Advertising Agencies
WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.
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WPP PLC (WPP) Free cash flow margin
WPP PLC's free cash flow margin over the twelve months to 30 June 2026 was 0.00%, down 4.0 percentage points from fiscal 2025 (4.03%). Over the past ten years it has ranged from 3.40% (fiscal 2022) to 14.9% (fiscal 2020); the current reading is higher than 18% of that period. That is in line with the Advertising Agencies industry median of 0.00% and below the Communication Services sector median of 1.75%.
Free cash flow margin, annual
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Annual newest first
| Period | Free cash flow margin | Change (points) |
|---|---|---|
| FY2025 | 4.03% | (4.06) |
| FY2024 | 8.09% | 1.18 |
| FY2023 | 6.91% | 3.51 |
| FY2022 | 3.40% | (10.26) |
| FY2021 | 13.7% | (1.28) |
| FY2020 | 14.9% | 2.62 |
| FY2019 | 12.3% | 3.81 |
| FY2018 | 8.51% | 1.37 |
| FY2017 | 7.14% | (3.26) |
| FY2016 | 10.4% | 1.19 |
Against its own ten years
Free cash flow margin against peers
| Company | Free cash flow margin |
|---|---|
| MGNI Magnite, Inc. compare | 29.2% |
| TTD The Trade Desk compare | 28.9% |
| ZD Ziff Davis, Inc. compare | 23.9% |
| DV DoubleVerify Holdings, Inc. compare | 21.3% |
| OMC Omnicom Group Inc. compare | 11.6% |
| QNST QuinStreet, Inc. compare | 9.04% |
| STGW Stagwell Inc. compare | 8.66% |
| WPP WPP PLC | 0.00% |
| LFTO Liftoff Mobile, Inc compare | — |
| Advertising Agencies industry median | 0.00% |
| Communication Services sector median | 1.75% |
| Market median | 0.00% |
What Free cash flow margin is
Free Cash Flow Margin tells an investor how much of each sale turns into cash the company keeps after paying for investment in its assets.
(Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)) ÷ Revenue
More on WPP
- Revenue
- Net income
- EBITDA
- Free cash flow
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement