WPP PLC
WPP Communication Services Advertising Agencies
WPP PLC’s revenue for fiscal 2025 (year ended December 2025) was $17.9 billion, down 5.14% from fiscal 2024.
Follow WPP
Alert me
WPP PLC (WPP) Free cash flow
WPP PLC's free cash flow for fiscal 2025 was $720.0M, down 52.8% from $1.5B in fiscal 2024. Over the twelve months to 30 June 2026 it was −$125.0M. Over the past ten years it has ranged from $606.7M (fiscal 2022) to $2.4B (fiscal 2021); the current reading is higher than 18% of that period. WPP PLC ranks 40th of 40 Advertising Agencies companies by free cash flow.
Free cash flow, annual
Embed this chart
Annual newest first
| Period | Free cash flow | Change |
|---|---|---|
| FY2025 | $720.0M | (52.77%) |
| FY2024 | $1.5B | 19.48% |
| FY2023 | $1.3B | 110.32% |
| FY2022 | $606.7M | (74.77%) |
| FY2021 | $2.4B | 4.41% |
| FY2020 | $2.3B | 10.60% |
| FY2019 | $2.1B | 17.44% |
| FY2018 | $1.8B | 26.20% |
| FY2017 | $1.4B | (30.74%) |
| FY2016 | $2.0B | 17.70% |
Quarterly newest first
| Period | Free cash flow | Change |
|---|---|---|
| Jun 2026 | −$994.5M | — |
| Dec 2025 | $845.3M | — |
| Jun 2025 | −$1.5B | — |
| Dec 2024 | $1.6B | — |
| 19 more quarters | Free account |
Against its own ten years
Free cash flow against peers
| Company | Free cash flow |
|---|---|
| OMC Omnicom Group Inc. compare | $2.9B |
| TTD The Trade Desk compare | $864.2M |
| ZD Ziff Davis, Inc. compare | $316.7M |
| STGW Stagwell Inc. compare | $269.8M |
| MGNI Magnite, Inc. compare | $224.1M |
| DV DoubleVerify Holdings, Inc. compare | $167.2M |
| QNST QuinStreet, Inc. compare | $117.0M |
| WPP WPP PLC | −$125.0M |
| LFTO Liftoff Mobile, Inc compare | — |
What Free cash flow is
Free Cash Flow tells an investor how much cash a company’s operations generate after paying for its investment in physical and intangible assets.
Operating Cash Flow + Property, Plant, Equipment Change (Net) + Intangible Assets Change (Net)
More on WPP
- Revenue
- Net income
- EBITDA
- Operating cash flow
- Gross margin
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement