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Liftoff Mobile, Inc (LFTO) vs WPP PLC (WPP)

Liftoff Mobile, Inc and WPP PLC are both Advertising Agencies companies. WPP PLC is the larger, with a market value of $6.0B against $2.9B — 2.1× the size. Across the 2 metrics below, Liftoff Mobile, Inc leads on 2 and WPP PLC on 0.

Valuation

Metric LFTO WPP Advertising Agencies median
P/E — 20.77 21.69
P/S n/m n/m 0.73
P/B n/m n/m 1.02
Price to free cash flow n/m n/m 8.36
EV/EBITDA n/m 0.79 11.66
EV/Sales n/m 0.11 0.96
Earnings yield — 4.81% (2.98%)
Free cash flow yield 0.00% 0.00% 0.00%

Profitability

Metric LFTO WPP Advertising Agencies median
Gross margin — 17.21% 44.67%
Operating margin — 0.00% 0.00%
Net margin — 4.18% (2.95%)
Free cash flow margin — 0.00% 0.00%
Return on equity — 0.00% 0.00%
Return on assets — 0.00% 0.00%
Return on invested capital 0.00% 0.00% 0.00%

Growth

Metric LFTO WPP Advertising Agencies median
Revenue growth (TTM) — 12.46% 2.99%
EPS growth (last fiscal year) — (141.77%) 44.63%
Revenue growth, 5-year CAGR — 3.00% 5.40%
Net income growth, 5-year CAGR — 0.00% 0.00%

Health

Metric LFTO WPP Advertising Agencies median
Debt to equity (254.91) 1.92 0.04
Current ratio 1.38 0.87 1.72
Net debt to EBITDA — 2.70 0.02

Dividend

Metric LFTO WPP Advertising Agencies median
Dividend yield — 3.60% 3.66%
Payout ratio — — —

Size

Metric LFTO WPP Advertising Agencies median
Market cap 2.90b 6.03b 60.75m

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