Wayfair Inc.

W Consumer Cyclical Internet Retail

Wayfair Inc.’s revenue for fiscal 2025 (year ended December 2025) was $12.5 billion, up 5.11% from fiscal 2024.

Revenue
+9.72%
EPS
+159.2%
Free cash flow
+28.5%
Total debt
−6.40%

Quarter to September 2026, against a year earlier

122.88 11.56 +10.38%
Market cap
$15.3B
P/E
0.0×
Fwd P/E
−1,810×
Dividend yield
—
F-score
6/9
Altman Z
2.87
Beneish M
−3.77
Dividend safety
n/a

Wayfair Inc. (W) Gross margin

Alert me on Gross margin

Wayfair Inc.'s gross margin over the twelve months to 30 September 2026 was 30.0%, down 0.3 percentage points from fiscal 2025 (30.2%). Over the past ten years it has ranged from 23.4% (fiscal 2018) to 30.6% (fiscal 2023); the current reading is higher than 91% of that period. That is below the Internet Retail industry median of 44.1% and below the Consumer Cyclical sector median of 35.1%.

Gross margin, annual

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Annual newest first

Period Gross margin Change (points)
FY2025 30.2% 0.06
FY2024 30.2% (0.39)
FY2023 30.6% 2.59
FY2022 28.0% (0.45)
FY2021 28.4% (0.66)
FY2020 29.1% 5.55
FY2019 23.5% 0.11
FY2018 23.4% (0.29)
FY2017 23.7% (0.20)
FY2016 23.9% (0.13)

Quarterly newest first

Period Gross margin Change (points)
Sep 2026 29.6% (0.36)
Jun 2026 30.0% (0.07)
Mar 2026 30.0% (0.25)
Dec 2025 30.3% 0.31
43 more quarters

Against its own ten years

Low 23.4% High 30.6%
Ten-year median 28.0%
Current reading's percentile 74

Gross margin against peers

Company Gross margin
CART Maplebear Inc. compare 72.6%
ETSY Etsy, Inc. compare 71.3%
GLBE Global-e Online Ltd. compare 45.2%
SE Sea Limited Sponsored ADR compare 44.3%
W Wayfair Inc. 30.1%
CHWY Chewy compare 29.9%
CPNG Coupang, Inc. compare 27.4%
VIPS Vipshop Holdings Limited compare 23.4%
JD JD.com, Inc. compare 16.6%
Internet Retail industry median 44.1%
Consumer Cyclical sector median 35.1%
Market median 46.4%

What Gross margin is

Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.

Gross Profit ÷ Revenue

The full definition of Gross margin →

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