Wayfair Inc.
W Consumer Cyclical Internet Retail
Wayfair Inc.’s revenue for fiscal 2025 (year ended December 2025) was $12.5 billion, up 5.11% from fiscal 2024.
- Revenue
- +9.72%
- EPS
- +159.2%
- Free cash flow
- +28.5%
- Total debt
- −6.40%
Quarter to September 2026, against a year earlier
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Wayfair Inc. (W) Gross margin
Wayfair Inc.'s gross margin over the twelve months to 30 September 2026 was 30.0%, down 0.3 percentage points from fiscal 2025 (30.2%). Over the past ten years it has ranged from 23.4% (fiscal 2018) to 30.6% (fiscal 2023); the current reading is higher than 91% of that period. That is below the Internet Retail industry median of 44.1% and below the Consumer Cyclical sector median of 35.1%.
Gross margin, annual
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Annual newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| FY2025 | 30.2% | 0.06 |
| FY2024 | 30.2% | (0.39) |
| FY2023 | 30.6% | 2.59 |
| FY2022 | 28.0% | (0.45) |
| FY2021 | 28.4% | (0.66) |
| FY2020 | 29.1% | 5.55 |
| FY2019 | 23.5% | 0.11 |
| FY2018 | 23.4% | (0.29) |
| FY2017 | 23.7% | (0.20) |
| FY2016 | 23.9% | (0.13) |
Quarterly newest first
| Period | Gross margin | Change (points) |
|---|---|---|
| Sep 2026 | 29.6% | (0.36) |
| Jun 2026 | 30.0% | (0.07) |
| Mar 2026 | 30.0% | (0.25) |
| Dec 2025 | 30.3% | 0.31 |
| 43 more quarters | Free account |
Against its own ten years
Gross margin against peers
| Company | Gross margin |
|---|---|
| CART Maplebear Inc. compare | 72.6% |
| ETSY Etsy, Inc. compare | 71.3% |
| GLBE Global-e Online Ltd. compare | 45.2% |
| SE Sea Limited Sponsored ADR compare | 44.3% |
| W Wayfair Inc. | 30.1% |
| CHWY Chewy compare | 29.9% |
| CPNG Coupang, Inc. compare | 27.4% |
| VIPS Vipshop Holdings Limited compare | 23.4% |
| JD JD.com, Inc. compare | 16.6% |
| Internet Retail industry median | 44.1% |
| Consumer Cyclical sector median | 35.1% |
| Market median | 46.4% |
What Gross margin is
Gross Margin tells an investor how much of each sale a company keeps after paying the direct costs of making or buying what it sells.
Gross Profit ÷ Revenue
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- Revenue
- Net income
- EPS (diluted)
- EBITDA
- Free cash flow
- Operating cash flow
- Operating margin
- Net margin
- Free cash flow margin
- P/E ratio
- P/S ratio
- P/B ratio
- Price to free cash flow
- EV/EBITDA
- EV/Sales
- EV/FCF
- Return on equity
- Return on assets
- Return on invested capital
- Debt to equity
- Current ratio
- Total debt
- Shares outstanding
- Book value per share
- Revenue growth
- Piotroski F-score
- Altman Z-score
- Beneish M-score
- The full statement