Wednesday 4 November 2026 Export W’s income statement to Excel — free account

Wayfair Inc.

Wayfair Inc.’s revenue for fiscal 2025 (year ended December 2025) was $12.5 billion, up 5.11% from fiscal 2024.

Revenue: +9.72%
EPS: +159.2%
Free cash flow: +28.5%
Total debt: −6.40%

Quarter to September 2026, against a year earlier

Dividend growth 5 yrs

122.88 11.56 +10.38%

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Market cap: $15.3B
P/E: 0.0×
Fwd P/E: −1,810×
Dividend yield: —
F-score: 6/9
Altman Z: 2.87
Beneish M: −3.77
Dividend safety: n/a

Overview Business Profile Earnings & Analysis Segments Valuation Filings

Wayfair Inc. (W) revenue by segment, product and region

Where the money comes from and where it goes

Fiscal 2020: revenue by segment, and margins
U.S.	11,901	84.14%
International	2,244	15.86%
Gross margin		29.07%
Operating margin		2.55%
Pre-tax margin		1.45%

Revenue by segment $m

Line	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020	FY2019	FY2018	FY2017	FY2016	FY2015	FY2014	FY2013	FY2012
U.S.	10,973 88.09%	10,373 87.53%	10,482 87.33%	10,464 85.64%	11,249 82.06%	11,901 84.14%	7,765 85.08%	5,813 85.75%	4,153 87.97%	3,110 92.02%	2,135 94.92%	1,236 93.73%	857 93.58%	543 90.30%
International	1,484 11.91%	1,478 12.47%	1,521 12.67%	1,754 14.36%	2,459 17.94%	2,244 15.86%	1,362 14.92%	966 14.25%	568 12.03%	270 7.98%	114 5.08%	83 6.27%	59 6.42%	58 9.70%
Revenue	12,457	11,851	12,003	12,218	13,708	14,145	9,127	6,779	4,721	3,380	2,250	1,319	916	601

Operating figures as reported in each quarter’s results release or filing

Figure	Quarter	Latest	A year before	Change
Active customers	Q3 FY2026	22.2M	21.2M	+4.72%
Average order value	Q3 FY2026	$311.00	$317.00	−1.89%
LTM net revenue per active customer	Q3 FY2026	$596.00	$578.00	+3.11%
Orders delivered	Q3 FY2026	11.0M	9.8M	+12.24%
Orders per customer	Q3 FY2026	1.9×	1.9×	+1.60%
Orders placed by repeat customers	Q3 FY2026	8.8M	7.9M	+11.39%
Orders placed by repeat customers	Q3 FY2026	80.0%	80.1%	—
Orders placed via a mobile device	Q3 FY2026	64.4%	63.0%	—

	Q3 FY2026	Q2 FY2026	Q1 FY2026	Q4 FY2025	Q3 FY2025	Q2 FY2025	Q1 FY2025	Q4 FY2024	Q3 FY2024	Q2 FY2024	Q1 FY2024	Q4 FY2023	Q3 FY2023
Active customers	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Average order value	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
LTM net revenue per active customer	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Orders delivered	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Orders per customer	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Orders placed by repeat customers	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Orders placed by repeat customers	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
Orders placed via a mobile device	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡	‡
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As each company reports them in its 10-K and 10-Q filings, in US dollars. Where a later filing recast a year's segments, the year is shown as recast; a period whose breakdown does not add up to the company's revenue is left out.