Baozun Inc. (BZUN) vs LightInTheBox Holding Co., Ltd. (LITB)
Baozun Inc. and LightInTheBox Holding Co., Ltd. are both Internet Retail companies. Baozun Inc. is the larger, with a market value of $157.9M against $53.9M — 2.9× the size. Baozun Inc. has negative trailing earnings, so its P/E is not meaningful; LightInTheBox Holding Co., Ltd. trades at 6.4×. Baozun Inc. grew revenue faster over the last twelve months: 15.2% against 2.97%. LightInTheBox Holding Co., Ltd. has the higher net margin (3.91% vs −1.29%) and the lower return on invested capital (0.00% vs 3.39%). Across the 18 metrics below, Baozun Inc. leads on 12 and LightInTheBox Holding Co., Ltd. on 6.
Valuation
Profitability
| Metric | BZUN | LITB | Internet Retail median |
|---|---|---|---|
| Gross margin | 74.20% | 65.05% | 43.51% |
| Operating margin | 1.98% | 4.02% | 0.08% |
| Net margin | (1.29%) | 3.91% | 0.56% |
| Free cash flow margin | 1.06% | 0.00% | 0.00% |
| Return on equity | (2.91%) | (155.85%) | 0.00% |
| Return on assets | (1.44%) | 13.51% | 0.00% |
| Return on invested capital | 3.39% | 0.00% | 0.00% |
Growth
Health
Dividend
Size
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