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Baidu, Inc.

BIDU Communication Services Internet Content & Information

Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024. In the quarter to June 2026, revenue grew 1.09%, EPS fell 69.2%, free cash flow fell 128.9% and total debt rose 18.6%, each against the same quarter a year earlier.

85.33 1.41 +1.68%
Market cap
$23.2B
P/E
0.0×
Fwd P/E
17.5×
Dividend yield
—
F-score
2/9
Altman Z
2.06
Beneish M
−2.03
Dividend safety
n/a
Overview Business Profile Financial Analysis Income Statement Balance Sheet Cash Flow Metrics & Ratios 10-Q 10-K

Insider Decisions trades per month

Total sells 2.00
Totals in millions of $.
Dec 25 Mar 26 Jun 26 Sep 26
Buy — — — — — — — — — — — —
Sell — — — — — — 1 — — — — —
Insider Ownership 18.68%

Capital & Financial Ratios $m

Market Cap 23,180.00
Revenue 18,686.00
Net Income 780.00
Free Cash Flow 74.00
Net Debt (12,601.00)
Current Ratio 2.33 (at or above 1.5: strong)
Debt/Equity 0.29 (at or below 0.5: strong)
P/E ratio 0.00
Fwd P/E 17.50
P/S ratio 1.55
P/B ratio 0.73
Past 5Y EPS Growth (25.58%) (below 0%: weak)
This Y EPS Growth (27.10%) (below 0%: weak)
Next Y EPS Growth 20.45% (at or above 15%: strong)
Next Y revenue growth 2.80%
Next 5Y EPS Growth 1.32%

Green and red mark values outside typical ranges. How we judge →

Valuation vs history

EV/Sales, ten years
EV/Sales is 0.9×, against a ten-year median of 2.0×; over the ten years it ranged from 0.6× in 2022 to 7.2× in 2017.
P/S against its own 10 years 1.40%
10-year low 10-year high
P/B against its own 10 years 0.33%
10-year low 10-year high
EV/Sales against its own 10 years 5.35%
10-year low 10-year high
EV/FCF against its own 10 years 90.22%
10-year low 10-year high

Dividends

Payout Ratio —
Annual Dividend Rate —
Annual Dividend Yield —
total individual payouts
2025 Powerpack
2024 Powerpack
2023 Powerpack
2022 Powerpack
2021 Powerpack
predictions special payouts not included in total or ratios

Assets vs Liabilities $m

2023 2024 2025 Q'26
Cash 28,931 19,061 16,515 24,527
Receivables 1,729 1,492 1,964 2,095
Inventory — — — —
Other 1,772 2,580 3,253 3,940
32,432 23,133 21,732 30,562
2023 2024 2025 Q'26
Payables 5,538 5,923 5,561 6,169
ST’ Debt 395 56 2,320 299
Other 2,060 2,003 1,866 1,889
10,768 11,091 12,344 13,134

Compound Annual Growth %

10y 5y 3y
Sales 6.06% 2.38% 0.97%
Cash Flow 0.00% 0.00% 0.00%
Earnings (17.08%) (25.34%) (7.51%)
Book Value 12.31% 6.46% 5.94%

Revenue $m

Mar Jun Sep Dec Year
’26 4,650 4,617 — — —
’25 4,472 4,567 4,379 5,040 18,458
’24 4,365 4,669 4,782 4,422 18,238
’23 4,535 4,697 4,721 5,005 18,958
’22 4,482 4,426 4,574 4,449 17,931
’21 4,294 4,855 4,954 5,433 19,536
’20 3,184 3,685 4,158 5,383 16,410
Fiscal quarters ending in the months shown.

Operating Cash Flow $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — (431) (431)
’24 — — — 2,909 2,909
’23 — — — — 5,157
’22 295 — — — 3,794
’21 628 1,231 518 3,158 3,158
’20 316 1,470 1,161 3,709 3,709
Fiscal quarters ending in the months shown.

Free Cash Flow $m

Mar Jun Sep Dec Year
’26 — — — — —
’25 — — — (431) (2,349)
’24 — — — 2,909 1,778
’23 852 1,493 1,236 5,157 3,566
’22 295 1,155 1,224 3,794 2,577
’21 628 1,231 518 3,158 1,394
’20 316 1,470 1,161 3,709 2,892
Fiscal quarters ending in the months shown.

EPS $

Mar Jun Sep Dec Year
’26 1.27 0.85 — — —
’25 2.98 2.84 (4.76) 0.97 2.27
’24 2.07 2.07 3.08 1.95 9.03
’23 2.32 1.95 2.50 0.95 7.76
’22 (0.45) 1.49 (0.12) 1.97 2.88
’21 11.26 (0.26) (7.48) 0.71 4.40
’20 0.00 1.46 5.86 2.31 9.96
Fiscal quarters ending in the months shown.

Target Price Range

Analyst price targets

Recommendation Rating

1.5
1Buy 2 3Hold 4 5Sell

Ten years at a glance Fiscal years to December

Group Line 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Trend 2026e 2027e 2028e
Price, $
Price, $ Low 139.61 165.82 154.61 93.39 82.00 132.14 73.58 103.32 78.95 74.71

Analyst estimates 2026–2028

Powerpack
High 201.00 274.97 284.22 186.22 225.35 354.82 171.87 160.88 119.75 149.51
People
People Employees 45,887 39,343 42,267 37,779 41,000 45,500 41,300 39,800 35,900 33,500
Revenue/emp, $m 0.22 0.33 0.35 0.41 0.40 0.43 0.43 0.48 0.51 0.55
Income, $m
Income, $m Revenue 10,161 13,034 14,876 15,429 16,410 19,536 17,931 18,958 18,238 18,458
Gross margin, % 49.99 49.22 49.41 41.49 48.48 48.34 48.31 51.69 50.35 43.88
EBT 2,090 3,270 3,974 (49) 3,539 1,691 1,466 3,550 3,921 960
EBT margin, % 20.57 25.09 26.71 (0.32) 21.57 8.66 8.18 18.73 21.50 5.20
Net income 1,670 2,810 3,284 (328) 2,916 1,191 1,092 3,036 3,312 780
Depreciation 1,199 1,806 2,355 2,753 3,481 3,540 2,912 3,022 2,811 3,054
Per share, $
Per share, $ Revenue 29.31 37.53 42.63 44.29 48.05 56.67 51.56 54.03 52.30 54.17
Earnings 4.60 8.06 11.44 0.82 9.96 4.49 2.90 7.86 9.10 1.95
Cash flow 9.25 14.55 14.99 11.74 10.86 9.16 10.91 14.70 8.34 (1.26)
Capex (4.34) (6.16) (9.30) (7.88) (2.39) (5.12) (3.50) (4.53) (3.24) (5.63)
Free cash flow 4.90 8.40 5.69 3.85 8.47 4.04 7.41 10.16 5.10 (6.89)
Book value 38.33 52.83 72.95 70.80 84.70 98.69 95.65 101.61 107.54 116.06
Shares, m 347 347 349 348 342 345 348 351 349 341
Valuation, ×
Valuation, × P/E 34.63 30.80 13.46 138.90 22.29 32.35 40.80 14.75 9.11 60.86
P/S 5.74 6.46 3.72 2.85 4.50 2.63 2.31 2.13 1.61 2.41
P/B 4.39 4.59 2.17 1.79 2.55 1.51 1.25 1.14 0.78 1.13
EV/Sales 5.00 5.48 2.88 2.03 3.66 1.78 1.39 1.06 0.96 2.12
EV/FCF 12.22 11.63 6.19 3.94 (160.79) (3,037.10) 10.17 5.98 14.89 527.91
Cash, $m
Cash, $m Operating cash flow 3,206 5,054 5,231 4,088 3,709 3,158 3,794 5,157 2,909 (431)
Capex (1,506) (2,138) (3,247) (2,746) (817) (1,764) (1,217) (1,591) (1,131) (1,918)
Free cash flow 1,700 2,916 1,984 1,342 2,892 1,394 2,577 3,566 1,778 (2,349)
Balance, $m
Balance, $m Working capital 7,728 10,624 14,288 15,539 17,618 21,785 19,314 21,664 12,042 9,388
Total debt 5,464 5,506 7,997 8,464 11,113 13,483 10,365 8,473 7,172 11,058
Net debt (7,521) (12,795) (12,576) (12,704) (13,860) (16,475) (16,505) (20,458) (11,889) (5,457)
Shareholders’ equity 13,287 18,344 25,459 24,663 28,926 34,022 33,261 35,654 37,503 39,548
Returns, %
Returns, % ROA 6.83 8.67 9.78 0.68 7.31 2.90 1.74 4.84 5.62 1.30
ROIC 15.69 27.14 10.96 4.73 9.12 5.88 8.61 12.66 7.11 (1.53)
ROE 13.05 17.78 18.31 1.18 12.85 5.10 3.00 8.01 8.90 2.07
Negative figures in brackets.

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2026

Charts ten years each

Baidu, Inc. vs peers in Internet Content & Information (Q) = latest quarter vs a year earlier

Company Market cap P/E Fwd P/E Revenue growth (Q) EPS growth (Q) FCF growth (Q) Gross margin (Q) EBIT margin (Q) Compare
RDDT Reddit Inc. $30.1B 35.0× 34.9× +61.10% (above 0%: growing) +172.92% (above 0%: growing) +135.27% (above 0%: growing) 91.27% 28.79% Compare
BIDU Baidu, Inc. $23.2B — (loss-making) 17.5× +1.09% (above 0%: growing) −69.18% (below 0%: shrinking) −128.87% (below 0%: shrinking) 39.03% 9.66%
PINS Pinterest, Inc. $11.6B 61.1× 41.1× +18.17% (above 0%: growing) n/m +37.24% (above 0%: growing) 78.18% (4.68%) Compare
SNAP Snap Inc. $9.9B — (loss-making) — (loss-making) +18.89% (above 0%: growing) n/m +406.61% (above 0%: growing) 58.23% (10.68%) Compare
MTCH Match Group Inc. $9.5B 13.7× 13.0× −1.23% (below 0%: shrinking) +43.14% (above 0%: growing) +52.63% (above 0%: growing) 76.06% 28.77% Compare
Z Zillow Group, Inc. $6.6B 132× 139× +17.86% (above 0%: growing) n/m −179.07% (below 0%: shrinking) 72.80% (1.30%) Compare
ZG Zillow Group, Inc. $6.6B 135× 43.4× +17.86% (above 0%: growing) n/m −179.07% (below 0%: shrinking) 72.80% (1.30%) Compare
BZ KANZHUN LIMITED Sponsored ADR $6.0B 10.8× 11.7× +20.45% (above 0%: growing) +186.36% (above 0%: growing) −2.17% (below 0%: shrinking) 86.97% 35.99% Compare
BILI Bilibili Inc. Sponsored ADR $5.0B 29.2× 29.7× +15.10% (above 0%: growing) +71.43% (above 0%: growing) +130.65% (above 0%: growing) 37.22% 4.70% Compare
Median of peers $8.1B 35.0× 34.9× +18.02% +122.18% +44.94% 74.43% 1.70%

All 77 Internet Content & Information stocks →

Baidu, Inc. (BIDU) key facts

  • Strength: Baidu, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $18.5 billion, up 1.21% from fiscal 2024.
  • Baidu, Inc. (BIDU) is an Internet Content & Information company in the Communication Services sector, traded in the US as an ADR.
  • As of October 9, 2026, BIDU traded at $85.33, a market capitalization of $23.2 billion.
  • Return on equity was 2.07% and debt-to-equity 0.29.
  • Its Piotroski F-score is 2 out of 9 and its Altman Z-score is 2.06 (grey zone) for fiscal 2025.

Source: company filings (standardised) and stockrow calculations.

Baidu, Inc. (BIDU) Latest News

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stockrow.com/BIDU · Data as of Jun 30, 2026 · For information only; not investment advice. · © 2026 stockrow.com