Baidu, Inc. (BIDU) vs Bilibili Inc. Sponsored ADR (BILI)

Baidu, Inc. and Bilibili Inc. Sponsored ADR are both Internet Content & Information companies. Baidu, Inc. is the larger, with a market value of $23.2B against $5.0B — 4.6× the size. Baidu, Inc. has negative trailing earnings, so its P/E is not meaningful; Bilibili Inc. Sponsored ADR trades at 29.2×. Bilibili Inc. Sponsored ADR grew revenue faster over the last twelve months: 14.7% against 2.43%. Bilibili Inc. Sponsored ADR has the higher net margin (4.83% vs −2.38%) and the higher return on invested capital (76.5% vs −2.17%). Across the 18 metrics below, Bilibili Inc. Sponsored ADR leads on 13 and Baidu, Inc. on 5.

Valuation

Metric BIDU BILI Internet Content & Information median
P/E n/m 29.23 10.85
P/S 1.55 1.41 0.90
P/B 0.73 2.92 1.25
Price to free cash flow 391.48 4.16 9.41
EV/EBITDA n/m 21.24 8.63
EV/Sales 0.88 0.94 1.17
Earnings yield (1.79%) 3.42% (2.34%)
Free cash flow yield 0.26% 24.04% 2.24%

Profitability

Metric BIDU BILI Internet Content & Information median
Gross margin 40.92% 37.00% 66.84%
Operating margin (5.36%) 4.40% (3.41%)
Net margin (2.38%) 4.83% (3.02%)
Free cash flow margin 0.00% 0.00% 1.75%
Return on equity 0.00% 0.00% 0.00%
Return on assets (0.67%) 3.83% (0.36%)
Return on invested capital (2.17%) 76.46% 0.00%

Growth

Metric BIDU BILI Internet Content & Information median
Revenue growth (TTM) 2.43% 14.66% 2.65%
EPS growth (last fiscal year) (74.82%) 188.64% 34.45%
Revenue growth, 5-year CAGR 2.38% 18.73% 9.73%
Net income growth, 5-year CAGR (25.34%) 0.00% 0.00%

Health

Metric BIDU BILI Internet Content & Information median
Debt to equity 0.29 0.60 0.01
Current ratio 2.33 1.32 1.82
Net debt to EBITDA (2.46) (4.39) (0.48)

Dividend

Metric BIDU BILI Internet Content & Information median
Dividend yield — — 1.11%
Payout ratio — — 0.28

Size

Metric BIDU BILI Internet Content & Information median
Market cap 23.18b 5.03b 310.61m

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