Pinterest, Inc. PINS
- Market cap
- $10.5B
- P/E
- 54.0×
Follow PINS
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| — | — | — | 17.39 | 10.10 | 34.07 | 16.14 | 20.60 | 27.00 | 23.68 |
Analyst estimates 2026–2028 Powerpack |
Low Price
|
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| — | — | — | 36.83 | 75.44 | 89.90 | 36.95 | 38.24 | 45.19 | 40.90 |
High Price
|
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| — | — | 1,797 | 2,217 | 2,545 | 3,225 | 3,987 | 4,014 | 4,666 | 5,265 |
Employees
|
|||
| — | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
Revenue/Emp
|
|||
| — | 473 | 756 | 1,143 | 1,693 | 2,578 | 2,803 | 3,055 | 3,646 | 4,222 |
Revenue
|
|||
| — | 62.22% | 68.04% | 68.59% | 73.45% | 79.47% | 75.79% | 77.46% | 79.42% | 80.07% |
Gross Margin
|
|||
| — | (130) | (63) | (1,361) | (127) | 321 | (86) | (16) | 288 | 446 |
EBT
|
|||
| — | (27.44%) | (8.28%) | (119.08%) | (7.50%) | 12.45% | (3.07%) | (0.54%) | 7.89% | 10.56% |
EBT Margin
|
|||
| — | (130) | (63) | (1,361) | (128) | 316 | (96) | (36) | 1,862 | 417 |
Net Income
|
|||
| — | 16 | 21 | 28 | 37 | 33 | 46 | 0 | (8) | 7 |
Depreciation
|
|||
| — | 3.74 | 5.95 | 2.72 | 2.84 | 4.03 | 4.21 | 4.53 | 5.37 | 6.26 |
Revenue/Sh
|
|||
| — | (1.03) | (0.50) | (3.24) | (0.22) | 0.49 | (0.14) | (0.05) | 2.74 | 0.62 |
Earnings/Sh
|
|||
| — | (0.81) | (0.47) | 0.00 | 0.05 | 1.18 | 0.70 | 0.91 | 1.42 | 1.90 |
Cash Flow/Sh
|
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| — | (0.33) | (0.17) | (0.08) | (0.03) | (0.01) | (0.04) | (0.01) | (0.04) | (0.05) |
Capex/Sh
|
|||
| — | (1.14) | (0.65) | (0.08) | 0.02 | 1.16 | 0.66 | 0.90 | 1.38 | 1.86 |
Free CF/Sh
|
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| — | 0.00 | 6.85 | 4.81 | 3.76 | 4.75 | 4.93 | 4.58 | 7.00 | 7.03 |
Book Value/Sh
|
|||
| — | 127 | 127 | 420 | 596 | 640 | 666 | 675 | 679 | 675 |
Shares
|
|||
| — | 0.00 | 0.00 | 0.00 | 0.00 | 72.70 | 0.00 | 0.00 | 10.51 | 41.76 |
PE Ratio
|
|||
| — | 3.76 | 3.76 | 6.86 | 23.21 | 9.02 | 5.44 | 8.00 | 5.40 | 4.14 |
PS Ratio
|
|||
| — | 0.00 | 0.00 | 3.87 | 17.52 | 7.66 | 4.64 | 7.90 | 4.14 | 3.68 |
PB Ratio
|
|||
| — | 3.18 | 3.18 | 5.51 | 22.26 | 8.14 | 4.54 | 7.23 | 4.76 | 3.59 |
EV/Sales
|
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| — | (44.96) | (44.96) | (190.10) | 3,297.37 | 28.22 | 28.89 | 36.52 | 18.45 | 12.12 |
EV/FCF
|
|||
| — | (103) | (60) | 1 | 29 | 753 | 469 | 613 | 965 | 1,284 |
Op' Cash Flow
|
|||
| — | (41) | (22) | (34) | (17) | (9) | (29) | (8) | (25) | (32) |
Capex
|
|||
| — | (144) | (83) | (33) | 11 | 744 | 440 | 605 | 940 | 1,252 |
FCF
|
|||
| — | 807 | 781 | 1,891 | 2,153 | 2,922 | 3,074 | 3,021 | 3,087 | 3,090 |
Working Cap'
|
|||
| — | — | 151 | 220 | 183 | 251 | 229 | — | — | — |
Total Debt
|
|||
| — | (712) | (628) | (1,713) | (1,760) | (2,480) | (2,698) | (2,511) | (2,513) | (2,467) |
Net Debt
|
|||
| — | 0 | 871 | 2,024 | 2,242 | 3,039 | 3,282 | 3,091 | 4,751 | 4,745 |
Sh' Equity
|
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| — | (10.81%) | (10.93%) | (76.78%) | (5.13%) | 10.30% | (2.60%) | (0.96%) | 41.67% | 7.69% |
ROA
|
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| — | 0.00% | (19.22%) | (279.69%) | (18.48%) | 36.49% | (10.89%) | (13.55%) | 5.02% | 8.78% |
ROIC
|
|||
| — | 22.79% | 11.04% | (190.52%) | (6.02%) | 11.98% | (3.04%) | (1.12%) | 47.49% | 8.78% |
ROE
|
|||
Pinterest, Inc. peers in Internet Content & Information
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| MTCH Match Group Inc. | $9.5B | 13.5× | Compare |
| SNAP Snap Inc. | $9.2B | 0.0× | Compare |
| ZG Zillow Group, Inc. | $6.4B | 133× | Compare |
| Z Zillow Group, Inc. | $6.4B | 129× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| BZ KANZHUN LIMITED Sponsored ADR | $5.6B | 9.7× | Compare |
| BILI Bilibili Inc. Sponsored ADR | $5.0B | 28.1× | Compare |
| TME Tencent Music Entertainment Group Sponsored ADR | $5.0B | 10.1× | Compare |
| BIDU Baidu, Inc. | $24.1B | 0.0× | Compare |
Pinterest, Inc. (PINS) key facts
- Pinterest, Inc. (PINS) is an Internet Content & Information company in the Communication Services sector, listed on the New York Stock Exchange.
- Pinterest, Inc.’s revenue for fiscal 2025 (year ended December 2025) was $4.2 billion, up 15.8% from fiscal 2024.
- Net income was $416.9 million, or $0.62 per share (basic), a net margin of 9.87%.
- As of September 25, 2026, PINS traded at $18.90, a market capitalization of $10.5 billion.
- At that price the stock trades at 54.0× trailing-twelve-month earnings and 2.3× sales.
- Return on equity was 8.78% and debt-to-equity 0.34.
Pinterest, Inc. (PINS) Latest News
25 Sep
Pinterest is accelerating international monetization as its user base outside the U.S. and Canada grows, with total revenue up 18% year over year to $1.18 billion. Europe revenue rose 12% to $213 million, and Rest of World revenue jumped 38% to $87 million. Europe MAUs reached 157 million (up 8% YoY); Rest of World MAUs hit 377 million (up 15%). By contrast, monetization remains strongest in the U.S. and Canada, where ARPU stands at $8.30 versus $1.35 in Europe and 23 cents in Rest of World. Europe ARPU up 4% YoY; Rest of World ARPU up 21% (vs. 14% for U.S./Canada). The company is leveraging AI to boost discovery-to-advertising relevance, with new ad products and a disciplined international sales approach aimed at narrowing the revenue gap. Competitive pressure from Reddit and Snap is mounting, and forex/macroeconomic volatility could temper growth. International expansion and AI-driven monetization offer meaningful upside, but international monetization is still early-stage and exposed to forex and macro risks.
24 Sep
Pinterest (PINS) rose 1.49% to $18.73 in the latest session, outperforming the S&P 500's -0.03% and with the Dow down 0.31% while Nasdaq was essentially flat. Over the last month, PINS has slid 20.85%, lagging the Computer and Technology sector (+5.26%) and the S&P 500 (+0.53%). Ahead of its earnings, analysts expect EPS of $0.50, up 31.58% year over year, and Q revenue of $1.2 billion, up 14.42%. For the full year, Zacks Consensus calls for $2.06 per share and $4.89 billion in revenue, representing roughly +28.75% and +15.93% growth. The note adds estimate revisions have moved about -6.33% in the past month. Pinterest trades with a forward P/E of 8.97 (vs industry 19.86) and a PEG of 0.34; Internet-Software is ranked 94 of 250+ in the Computer & Tech group. Zacks Rank: #3 Hold. Upcoming earnings and favorable valuation could move sentiment, but near-term impact is limited.
Pinterest (PINS) has generated notable investor interest as earnings revisions shape near-term moves. Shares fell about 20.9% in the last month while the Zacks Internet-Software group gained 13.2%. For the current quarter, earnings are expected at $0.50 per share (+31.6% YOY); the full-year consensus is $2.06 (+28.8%), with next year at $2.35 (+14.2%). Revenue is seen at $1.2 billion for the quarter (+14.4%), and $4.89 billion and $5.54 billion for the current and next fiscal years (+15.9% and +13.2%). Pinterest has beaten consensus in three of the last four quarters, with a recent revenue surprise of +2.39% and EPS surprise of +19.44%. It holds Zacks Rank #3 (Hold) and a B valuation score, and the article emphasizes that earnings-estimate revisions often drive fair value and near-term price action. Earnings revisions and a Hold rating imply a moderate near-term impact amid mixed revisions and recent underperformance.
23 Sep
Pinterest (PINS) rolled out Visual Search Ads, a new format letting brands serve ads against visual search results on its platform. The upgrade adds advertiser controls, including expanded campaign-management tools and more options for how ads appear. The company also broadened app-promotion formats and refreshed consumer experiences with Restyle and a returning popular content series to boost engagement. The piece notes two warning signs for Pinterest amid broader shifts in shopping and visual search. Visual Search Ads connect brands to more than 80 billion monthly searches, with about half commercial, moving Pinterest closer to intent-driven advertising while staying visual. The update fits AI-driven visual search and performance bets (including Performance+) and will be judged by adoption and early results in upcoming quarterly updates. Risks include competition and ad-pricing dynamics. Significant potential to boost monetization and advertiser engagement, though execution and competitive dynamics temper certainty.
Pinterest posted Q2 revenue of $1.18 billion, up 18% year over year, with MAUs of 640 million (up 11%). Free cash flow reached $269.9 million, up 37%. However, cost of revenue rose 27% to $257.4 million as usage and engagement grew, squeezing gross margins amid ongoing infrastructure and AI investments. The company says there is monetization headroom, especially abroad, and is expanding AI-enabled tools, including visual search ads and shoppable pins, to lift pricing and engagement. Open-weight AI models are being blended with costly proprietary systems to cut costs while maintaining performance. Institutional sentiment remains constructive; BlackRock and other funds hold sizable stakes. Near-term margin pressure is a risk, so investors should monitor visual search ad adoption, advertiser spend, and cost savings from AI-models. AI-driven monetization and cost-structure shifts could meaningfully alter margins and growth, but near-term infrastructure spending creates risk.
Pinterest (PINS) trades at ~8x forward earnings despite 640 million monthly active users and double-digit revenue growth. Q2 revenue was $1.18B, up 18% YoY, and MAUs hit a record 640M. U.S./Canada ARPU is $8.30 per quarter; international ARPU remains very low, implying a large opportunity if gaps narrow. Gross margin 79.5%; EBIT margin 6.3%; GAAP net income was negative $47M in Q2. The company has repurchased over $2B of stock this year at about $18.17 on average, near current levels. CEO Bill Ready points to AI-driven Taste Graph personalization as the engine for engagement and advertiser performance. Street target sits around $29; a mid-case model around $37 over roughly 4 years if margins expand and growth persists. Yet the stock has fallen about a third this year as investors question whether earnings power will materialize despite momentum. Potential for significant upside if international ARPU closes the gap and margins improve, which could trigger a meaningful re-rating.
22 Sep
Pinterest unveiled Visual Search Ads on Sept. 17, offering brands bid-based placements in search results and Pin closeups that drive users to advertiser sites. Beta will roll out in eligible markets in the coming weeks. Pinterest says more than 80 billion searches occur monthly, with over half commercial, creating a large audience for the new format. If advertisers find a profitable path from discovery to purchase, budgets could rise and revenue could grow alongside user growth. The feature works with the existing Performance+ AI toolkit and includes self-service A/B testing. In Q2 2026, Pinterest revenue rose 18% to $1.18 billion, MAU rose 11% to 640 million, and ARPU grew 7% to $1.86. Risks include unknown conversion metrics, potential budget reallocation, reliance on meaningful returns for advertisers, and the challenge of balancing monetization with user experience. Visual Search Ads could materially boost Pinterest's ad spend and revenue if advertisers see proven conversions, signaling a meaningful monetization uplift.
Pinterest shares fell about 5% to around $18.48 after a month-long 21% slide, with no company-specific news behind the drop. Reddit down about 2% and Snap essentially flat, indicating selling is isolated to Pinterest rather than a broad ad-market scare. The XLC and SPY barely moved, underscoring stock-specific pressure. Bears say further declines could follow as selling persists without a catalyst; bulls argue the de-rating already discounts disappointment. If Reddit or Snap slip in sympathy, risk could rise. The piece also notes Pinterest didn’t make 24/7 Wall St’s current Top 10 Stocks To Buy. Ongoing, company-specific selling with no catalysts suggests potential continued downside risk.
21 Sep
Pinterest launches Visual Search Ads, a performance format linking user intent with visual discovery. Ads appear in search results and Pin closeups, using AI to understand images, products, preferences and intent. With over 80 billion monthly searches—many with commercial intent—the format aims to boost monetization and drive traffic to websites. Beta will roll out to eligible advertisers in coming weeks. Features include Priority Products for launch control, self-serve A/B testing, and App Promotion for global app installs (one advertiser reports up to 85% lower cost per install). Restyle lets US and Canada users explore design ideas from their photos. Competitive landscape includes SNAP and META expanding AI ads. AI-powered ads and new advertiser tools could materially enhance monetization and Pinterest's competitive position.
17 Sep
Pinterest introduces visual search ads and expands AI-powered advertising tools. Visual search ads and expanded AI tools directly boost Pinterest's ad revenue potential and platform differentiation.
Pinterest launches visual search ads to expand performance advertising across visual discovery. New visual search ads launch expands core advertising revenue potential and strengthens competitive positioning.
Pinterest signals to advertisers updates on platform performance and ad opportunities. Advertiser signals from Pinterest indicate potential shifts in ad revenue and user engagement.
Pinterest upgrades performance tools with addition of visual search product. Visual search launch strengthens product capabilities and user engagement without major strategic overhaul.
16 Sep
Pinterest reported strong Q2 results that support a fair value case for the stock. Strong Q2 results directly affect valuation and investor sentiment for PINS.
15 Sep
Pinterest partners with Nvidia to integrate AI into shopping and search offerings. AI partnership with Nvidia enables major product enhancements in Pinterest core shopping and search areas.
Pinterest ad business maintains strength with solid revenue growth from targeted advertising, but sustainability of this momentum faces uncertainty amid competitive pressures and economic factors. Core ad revenue trends may moderately affect Pinterest financial performance and investor views without major strategic shifts.
11 Sep
Pinterest CEO states AI shopping features are driving Gen Z user growth and advertising revenue gains. AI shopping initiatives represent major strategic moves likely to significantly alter Pinterest's growth trajectory and investor sentiment.
10 Sep
Pinterest stock has halved in a rising market. Analysis questions how low a crash could drive the price further down. Stock halving in rising market signals risks of further downside that may affect valuation and sentiment but remains speculative without major operational shifts.
Pinterest shares declined after CEO warned of new international pressures on the company. CEO warning of international pressure triggered share price drop indicating potential effects on operations and sentiment.
9 Sep
Pinterest shares dropped after CEO flagged international market challenges ahead. CEO warning on overseas headwinds triggered immediate share decline and may pressure near-term results.
Pinterest shares tumbled 8% while Reddit and Snap also pulled back, prompting questions over whether premium valuations for these social platforms are beginning to unwind. Stock drop and peer weakness point to possible short-term valuation pressure on Pinterest without evidence of deeper operational shifts.
3 Sep
Pinterest (PINS) shares declined 9.2% after the most recent earnings report. Earnings-driven share drop indicates moderate effects on near-term investor views and valuation.
2 Sep
Pinterest Inc. stock carries three factors that signal explosive upside potential. Three reasons for substantial PINS stock growth point to major shifts in investor outlook.
31 Aug
Pinterest CFO departure coincides with expected slowdown in revenue growth. CFO exit plus projected revenue deceleration signals moderate pressure on financial outlook and investor sentiment.
Pinterest CFO departs, putting focus on company's growth strategy and performance. CFO exit signals leadership change that may affect operations and investor views on growth but is unlikely to fundamentally shift company direction.
Pinterest shares fell 4% after CFO resignation. Snap stock rose slightly and Alphabet shares remained flat. CFO departure creates leadership uncertainty likely to influence short-term strategy execution and investor sentiment at Pinterest.
30 Aug
Pinterest CFO exit raises questions on whether the company's growth story will hold amid the leadership change. CFO departure may affect strategic execution and investor views on Pinterest growth but remains balanced by other factors.
28 Aug
Pinterest (PINS) may benefit as a potential winner from the AI-powered advertising boom. AI advertising trends could moderately lift Pinterest revenue and sentiment without guaranteed transformation.
27 Aug
Pinterest's average revenue per user continues to grow, pointing to stronger monetization, though questions remain on whether the trend will persist. Rising ARPU directly supports higher revenue and can lift financial results and stock sentiment.
26 Aug
Zillow ad integration into Pinterest planning engine alters PINS investment narrative. Zillow integration into Pinterest engine may moderately shift PINS operations and investor views.