PURPLE INNOVATION, INC. PRPL

2.47 (0.07) (2.76%) as of 25 Sep
Market cap
$11.1M
P/E
0.0×
Insider Buys alert about insiders buying in the last 12 month

Insider Decisions

Total buys 0.03
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — 1 — — — —
Sell — — — — — — — — — — — —
Insider Ownership 5.12%

Capital & Financial Ratios

Market Cap 11.07
Revenue 453.45
Net Income (48.80)
Free Cash Flow (10.60)
Net Debt 103.71
Current Ratio 0.52
Debt/Equity (1.99)
P/E ratio 0.00
P/S ratio 0.02
P/B ratio 0.00
Past 5Y EPS Growth 16.53%
This Y EPS Growth 20.50%
Next Y EPS Growth (0.16%)
Next 5Y EPS Growth 32.80%
in millions of $

Dividends

Payout Ratio 0.00
Annual Dividend Rate —
Annual Dividend Yield 0.00%
total individual payouts
2025 Powerpack
2024 Powerpack
2023 0.00
0.00
2022 Powerpack
2021 Powerpack
2020 Powerpack
2019 Powerpack
2017 Powerpack
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 27 29 24 23
Receivables 38 33 41 26
Inventory 67 57 60 55
Other 2 1 6 5
142 126 137 114
2023 2024 2025 Q'26
Payables 50 41 40 41
ST’ Debt — — — 127
Other 28 25 23 19
111 101 102 220
in millions of $

Compound Annual Growth

10y 5y 3y
Sales — (6.29%) (6.49%)
Cash Flow 0.00% 0.00% 0.00%
Earnings — 0.00% 0.00%
Book Value 0.00% 0.00% 0.00%

Revenue

Mar Jun Sep Dec Year
’26 96 98 — — —
’25 104 105 119 141 469
’24 120 120 119 129 488
’23 107 118 140 146 511
’22 143 144 143 143 573
’21 186 183 171 185 725
’20 122 165 187 174 648
in millions of $ · fiscal quarters ending in the months shown

Operating Cash Flow

Mar Jun Sep Dec Year
’26 3 1 — — —
’25 (23) (4) (1) (6) (34)
’24 (17) (9) 1 7 (18)
’23 (14) (25) (18) 1 (55)
’22 (44) (9) 22 2 (29)
’21 (9) 21 (11) (31) (31)
’20 0 73 15 (6) 81
in millions of $ · fiscal quarters ending in the months shown

Free Cash Flow

Mar Jun Sep Dec Year
’26 1 (2) — — —
’25 (25) (7) (2) (8) (42)
’24 (20) (11) 0 6 (25)
’23 (17) (27) (21) (5) (70)
’22 (57) (21) 14 (2) (67)
’21 (22) 7 (26) (47) (88)
’20 (7) 69 0 (20) 42
in millions of $ · fiscal quarters ending in the months shown

EPS

Mar Jun Sep Dec Year
’26 (7.00) (0.74) — — —
’25 (4.50) (4.00) (2.75) (0.75) (12.00)
’24 (11.75) 0.00 (9.00) (2.00) (22.75)
’23 (6.00) (9.00) (8.50) (4.25) (29.25)
’22 (5.00) (2.50) 0.57 (19.25) (27.50)
’21 7.66 0.96 0.79 (9.75) 1.10
’20 2.75 (82.93) (49.23) (41.96) (146.47)
fiscal quarters ending in the months shown

Target Price Range

Analyst price targets

Recommendation Rating

3
1Buy 2 3Hold 4 5Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
236.50 233.75 111.25 105.00 110.50 219.75 66.25 13.63 17.25 14.00

Analyst estimates 2026–2028

Powerpack
Low Price
250.00 262.50 347.50 276.00 904.50 1,027.00 346.00 169.00 58.25 32.25
High Price
2 2 620 875 1,600 1,800 1,600 1,700 1,200 1,100
Employees
0 98 0 0 0 0 0 0 0 0
Revenue/Emp
— 197 286 428 648 725 573 511 488 469
Revenue
— 43.19% 39.40% 44.12% 47.05% 40.52% 36.30% 33.66% 37.13% 40.23%
Gross Margin
(2) (9) (20) (31) (274) 1 120 (121) (98) (51)
EBT
0.00% (4.48%) (6.86%) (7.13%) (42.18%) 0.20% 21.01% (23.74%) (20.09%) (10.95%)
EBT Margin
(2) (9) (20) (31) (230) 3 (93) (121) (98) (52)
Net Income
— 1 2 4 8 9 17 32 35 24
Depreciation
0.00 586.59 848.80 1,070.36 413.35 274.92 175.23 123.20 113.84 108.42
Revenue/Sh
(12.25) (26.28) (12.75) (10.00) (146.47) 1.12 (27.50) (29.25) (22.75) (12.00)
Earnings/Sh
(4.23) 14.90 (64.32) 57.17 51.80 (11.72) (8.80) (13.19) (4.17) (7.83)
Cash Flow/Sh
0.00 (26.01) (34.61) (26.93) (24.95) (21.64) (11.67) (3.68) (1.76) (1.91)
Capex/Sh
(4.23) (11.11) (98.93) 30.24 26.85 (33.36) (20.46) (16.87) (5.92) (9.74)
Free CF/Sh
26.11 (41.47) (5.97) (71.31) 43.05 55.57 53.55 27.90 4.72 (6.86)
Book Value/Sh
0 0 0 0 2 3 3 4 4 4
Shares
— 0.00 0.00 0.00 0.00 189.57 0.00 0.00 0.00 0.00
PE Ratio
— 0.43 0.17 0.20 1.99 1.21 0.67 0.19 0.17 0.16
PS Ratio
— 0.00 0.00 0.00 19.13 5.97 2.21 0.84 4.14 0.00
PB Ratio
— 0.45 0.21 0.21 1.87 1.22 0.67 0.22 0.26 0.38
EV/Sales
— (34.35) (1.76) 7.37 28.86 (10.08) (5.71) (1.62) (4.97) (4.23)
EV/FCF
(1) 5 (22) 23 81 (31) (29) (55) (18) (34)
Op' Cash Flow
— (9) (12) (11) (39) (57) (38) (15) (8) (8)
Capex
(1) (4) (33) 12 42 (88) (67) (70) (25) (42)
FCF
(2) (18) (1) 27 97 87 63 31 25 35
Working Cap'
— 8 21 35 47 103 37 27 55 111
Total Debt
0 4 9 2 (76) 12 (4) 0 26 87
Net Debt
5 (14) (2) (29) 68 147 175 116 20 (30)
Sh' Equity
(1.49%) (9.12%) (7.90%) (20.57%) (67.44%) 0.52% (17.19%) (29.31%) (28.03%) (17.02%)
ROA
(34.87%) 0.00% (146.65%) 0.00% 0.00% (9.70%) (15.65%) (61.45%) (123.66%) (46.94%)
ROIC
(46.54%) 197.76% 54.26% 147.77% (1,214.67%) 2.91% (57.49%) (83.06%) (144.16%) 1,086.95%
ROE
predictions in italic, sparklines do not include predictions

All 10 years →

Fiscal years to Dec 2025 · latest quarter Jun 2026

PURPLE INNOVATION, INC. peers in Furnishings Fixtures & Appliances

All 31 Furnishings Fixtures & Appliances stocks →

PURPLE INNOVATION, INC. (PRPL) key facts

  • PURPLE INNOVATION, INC. (PRPL) is a Furnishings Fixtures & Appliances company in the Consumer Cyclical sector, listed on Nasdaq.
  • PURPLE INNOVATION, INC.’s revenue for fiscal 2025 (year ended December 2025) was $468.7 million, down 3.93% from fiscal 2024.
  • As of September 25, 2026, PRPL traded at $2.47, a market capitalization of $11.1 million.
  • Return on equity was 1,087.0% and debt-to-equity -1.99.

Source: company filings (standardised) and stockrow calculations.

PURPLE INNOVATION, INC. (PRPL) Latest News

News by impact score

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17 Aug

4 transcript

Purple Innovation Inc (PRPL) released Q2 2026 earnings call transcript covering financial results and outlook. Earnings details and forward guidance from the call directly shape PRPL valuation and investor positioning.

11 Aug

3

Purple (PRPL) is scheduled to report Q2 earnings, with focus on expected revenue, margins, and guidance that could shape near-term investor views. Q2 earnings expectations can moderately shift short-term stock sentiment and valuation without altering long-term fundamentals.

3

Purple Innovation Inc reported showroom growth and margin improvements in its Q2 2026 earnings call. Showroom growth and margin gains indicate operational progress that can influence financial results and investor views.

10 Aug

4

Purple (NASDAQ:PRPL) missed Q2 CY2026 sales expectations. Sales miss signals weaker revenue trajectory and negative investor reaction ahead.

3

Purple Innovation (PRPL) posted a Q2 net loss and missed revenue estimates. Q2 loss and missed revenue estimates point to weaker financial results that may pressure near-term stock performance and sentiment.

3

Purple Innovation reported its second quarter 2026 results. Quarterly earnings update directly informs current financial performance and near-term investor outlook.

23 May

3

Purple Innovation (PRPL) investment narrative weakens with reduced price targets and elevated risks. Lowered targets and higher risks can pressure PRPL valuation and near-term investor sentiment without altering core operations.

30 Apr

4

Purple Innovation (PRPL) stock plunged 27.4% in four weeks amid market pressures, but improving technical indicators, strong fundamentals, and positive analyst outlook signal a potential trend reversal. Potential reversal after 27.4% plunge signals major shift in investor sentiment and stock trajectory.

29 Apr

3

Purple Innovation, Inc. (PRPL) appointed a former La-Z-Boy executive as its new CFO. Appointing an experienced CFO from a furniture industry peer could noticeably strengthen financial management and operational efficiency.

3

Purple Innovation Inc. (PRPL) Q1 2026 earnings call highlights revenue challenges, with declines amid strategic navigation, cost reductions, and focus on profitability. Revenue challenges in Q1 2026 earnings moderately impact financial performance and market sentiment but are balanced by strategic adjustments.

28 Apr

4

Purple Innovation (NASDAQ:PRPL) reported Q1 CY2026 sales below analyst estimates, causing its stock to drop. Sales below estimates in Q1 CY2026 triggered stock drop, significantly harming investor sentiment and financial trajectory.

4

Purple Innovation, Inc. (PRPL) reported first quarter 2026 financial results. Quarterly earnings reports significantly influence financial performance and investor sentiment.

3

Purple Innovation (PRPL) released Q1 earnings call highlights covering financial results, operational updates, and forward guidance. Q1 earnings highlights affect financial performance and investor sentiment but are balanced by market factors.

3

Purple Innovation, Inc. (PRPL) announces CFO transition. CFO transition affects financial strategy and investor sentiment moderately.

27 Apr

3

Purple Innovation, Inc. (PRPL) earnings preview identifies key metrics for investors to monitor, including revenue trends, gross margins, segment performance, and forward guidance amid competitive bedding market pressures. Earnings previews influence investor sentiment and stock volatility by setting performance expectations.

1 Apr

4

Purple Innovation, Inc. (PRPL) released Q4 2025 earnings call summary covering financial results, operational updates, and future outlook. Q4 earnings call summary details financial performance and strategic direction, significantly influencing investor sentiment and stock trajectory.

3

Purple Innovation (PRPL) reported a narrower-than-expected Q4 loss, with sales rising due to wholesale channel strength. Narrower Q4 loss and sales growth beat estimates, moderately boosting financial performance and short-term market sentiment.

31 Mar

4

Purple Innovation Inc. (PRPL) Q4 2025 earnings call highlights navigating growth opportunities amid operational challenges. Q4 2025 earnings highlights detail growth navigation and challenges, significantly impacting financial performance and market trajectory.

4

Purple Innovation's Q4 earnings call highlighted financial results, revenue growth challenges, cost-cutting measures, improved gross margins, and optimistic 2024 guidance amid competitive pressures. Q4 earnings highlights detail financial performance, cost reductions, and forward guidance that could significantly sway investor sentiment and stock trajectory.

4

Purple Innovation, Inc. (PRPL) surprised investors with strong Q4 CY2025 sales, driving its stock price sharply higher. Q4 CY2025 sales surprise triggered stock surge, indicating significant positive shift in financial performance and investor sentiment.

4

Purple Innovation, Inc. (PRPL) reported fourth quarter and full-year 2025 financial results. Quarterly and annual earnings reports directly shape financial performance, investor sentiment, and stock trajectory.

3

Purple Innovation (PRPL) reported a Q4 net loss but exceeded revenue estimates. Q4 net loss despite revenue beat indicates mixed financial results with moderate influence on near-term performance and sentiment.

29 Mar

4

Purple Innovation, Inc. (PRPL) reports quarterly earnings tomorrow. Analysts expect revenue of $390.9 million, up 5.2% year-over-year, and EPS of $0.14. Key focuses include gross margins, omnichannel sales growth, and cash flow amid ongoing retail partner optimizations. Upcoming earnings could trigger major stock volatility based on results against consensus estimates for revenue, EPS, and margins.

24 Mar

4

Purple Innovation, Inc. (PRPL) extended the maturity of its debt and rescheduled its fourth quarter and full year 2025 earnings release and conference call. Extending debt maturity averts near-term default risk and enhances financial flexibility, significantly bolstering the company's trajectory.

12 Feb

3

Purple Innovation, Inc. (PRPL) is highlighted among three stocks under $10 that exhibit questionable fundamentals. The company has faced challenges, including declining sales and increased competition in the mattress industry. Analysts express concerns about its financial health and ability to sustain growth, raising red flags for potential investors. Despite its low stock price, the fundamentals suggest caution due to the uncertain outlook. Declining sales and increased competition may moderately influence Purple Innovation's financial performance and market positioning.

22 Jan

4

PURPLE INNOVATION, INC. (PRPL) is highlighted as a favorite among Wall Street analysts due to its promising growth prospects, particularly in the mattress and sleep products market. The company has shown resilience and innovation, positioning itself well against competitors. However, two other stocks are identified as risky, suggesting a mixed outlook in the broader market context. Investors are advised to consider both the potential and the risks associated with these stocks. Significant growth potential and strategic positioning in the competitive mattress market are expected to influence future performance.

14 Jan

3

Purple Innovation, Inc. reported its Q3 earnings, revealing insights into its financial performance and market positioning within the home furnishings sector. The analysis compares Purple's results with those of other companies in the industry, highlighting trends and challenges faced by the brand. Key metrics such as revenue growth, profitability, and market share are examined to assess Purple's competitive stance and future outlook. Moderate influence on financial performance and competitive positioning is expected due to industry comparisons and market trends.

8 Jan

4

Purple Innovation, Inc. (PRPL) faces challenges that suggest selling its stock. Key reasons include declining sales, increased competition in the mattress industry, and concerns over its financial health. Investors are advised to consider alternative investments that may offer better growth potential. Declining sales and increased competition could significantly impact Purple Innovation's market position and investor sentiment.

28 Dec

4

Purple Innovation, Inc. is highlighted as a small-cap stock to target this week due to its potential for growth and market positioning. The article contrasts this with two other stocks that are questioned for their future prospects, suggesting that investors should consider the strategic moves and market dynamics surrounding Purple Innovation. The focus is on the company's ability to innovate and capture market share in a competitive landscape. Purple Innovation is positioned for significant growth due to strategic initiatives and market opportunities.

18 Dec

3

Purple Innovation, Inc. (PRPL) is identified as one of three inflated stocks exhibiting warning signs, primarily due to concerns over its financial performance and market valuation. Analysts highlight potential overvaluation and suggest that the company's growth may not be sustainable in the long term. Investors are advised to exercise caution as these factors could lead to significant volatility in PRPL's stock price. Concerns about overvaluation and financial performance may moderately influence investor sentiment and stock price stability.

stockrow.com/PRPL · Data as of Jun 30, 2026 · For information only; not investment advice. · © 2026 stockrow.com