PURPLE INNOVATION, INC. PRPL
- Market cap
- $11.1M
- P/E
- 0.0×
Follow PRPL
Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 236.50 | 233.75 | 111.25 | 105.00 | 110.50 | 219.75 | 66.25 | 13.63 | 17.25 | 14.00 |
Analyst estimates 2026–2028 Powerpack |
Low Price
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| 250.00 | 262.50 | 347.50 | 276.00 | 904.50 | 1,027.00 | 346.00 | 169.00 | 58.25 | 32.25 |
High Price
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| 2 | 2 | 620 | 875 | 1,600 | 1,800 | 1,600 | 1,700 | 1,200 | 1,100 |
Employees
|
|||
| 0 | 98 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Revenue/Emp
|
|||
| — | 197 | 286 | 428 | 648 | 725 | 573 | 511 | 488 | 469 |
Revenue
|
|||
| — | 43.19% | 39.40% | 44.12% | 47.05% | 40.52% | 36.30% | 33.66% | 37.13% | 40.23% |
Gross Margin
|
|||
| (2) | (9) | (20) | (31) | (274) | 1 | 120 | (121) | (98) | (51) |
EBT
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| 0.00% | (4.48%) | (6.86%) | (7.13%) | (42.18%) | 0.20% | 21.01% | (23.74%) | (20.09%) | (10.95%) |
EBT Margin
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| (2) | (9) | (20) | (31) | (230) | 3 | (93) | (121) | (98) | (52) |
Net Income
|
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| — | 1 | 2 | 4 | 8 | 9 | 17 | 32 | 35 | 24 |
Depreciation
|
|||
| 0.00 | 586.59 | 848.80 | 1,070.36 | 413.35 | 274.92 | 175.23 | 123.20 | 113.84 | 108.42 |
Revenue/Sh
|
|||
| (12.25) | (26.28) | (12.75) | (10.00) | (146.47) | 1.12 | (27.50) | (29.25) | (22.75) | (12.00) |
Earnings/Sh
|
|||
| (4.23) | 14.90 | (64.32) | 57.17 | 51.80 | (11.72) | (8.80) | (13.19) | (4.17) | (7.83) |
Cash Flow/Sh
|
|||
| 0.00 | (26.01) | (34.61) | (26.93) | (24.95) | (21.64) | (11.67) | (3.68) | (1.76) | (1.91) |
Capex/Sh
|
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| (4.23) | (11.11) | (98.93) | 30.24 | 26.85 | (33.36) | (20.46) | (16.87) | (5.92) | (9.74) |
Free CF/Sh
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| 26.11 | (41.47) | (5.97) | (71.31) | 43.05 | 55.57 | 53.55 | 27.90 | 4.72 | (6.86) |
Book Value/Sh
|
|||
| 0 | 0 | 0 | 0 | 2 | 3 | 3 | 4 | 4 | 4 |
Shares
|
|||
| — | 0.00 | 0.00 | 0.00 | 0.00 | 189.57 | 0.00 | 0.00 | 0.00 | 0.00 |
PE Ratio
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| — | 0.43 | 0.17 | 0.20 | 1.99 | 1.21 | 0.67 | 0.19 | 0.17 | 0.16 |
PS Ratio
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| — | 0.00 | 0.00 | 0.00 | 19.13 | 5.97 | 2.21 | 0.84 | 4.14 | 0.00 |
PB Ratio
|
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| — | 0.45 | 0.21 | 0.21 | 1.87 | 1.22 | 0.67 | 0.22 | 0.26 | 0.38 |
EV/Sales
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| — | (34.35) | (1.76) | 7.37 | 28.86 | (10.08) | (5.71) | (1.62) | (4.97) | (4.23) |
EV/FCF
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| (1) | 5 | (22) | 23 | 81 | (31) | (29) | (55) | (18) | (34) |
Op' Cash Flow
|
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| — | (9) | (12) | (11) | (39) | (57) | (38) | (15) | (8) | (8) |
Capex
|
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| (1) | (4) | (33) | 12 | 42 | (88) | (67) | (70) | (25) | (42) |
FCF
|
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| (2) | (18) | (1) | 27 | 97 | 87 | 63 | 31 | 25 | 35 |
Working Cap'
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| — | 8 | 21 | 35 | 47 | 103 | 37 | 27 | 55 | 111 |
Total Debt
|
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| 0 | 4 | 9 | 2 | (76) | 12 | (4) | 0 | 26 | 87 |
Net Debt
|
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| 5 | (14) | (2) | (29) | 68 | 147 | 175 | 116 | 20 | (30) |
Sh' Equity
|
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| (1.49%) | (9.12%) | (7.90%) | (20.57%) | (67.44%) | 0.52% | (17.19%) | (29.31%) | (28.03%) | (17.02%) |
ROA
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| (34.87%) | 0.00% | (146.65%) | 0.00% | 0.00% | (9.70%) | (15.65%) | (61.45%) | (123.66%) | (46.94%) |
ROIC
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| (46.54%) | 197.76% | 54.26% | 147.77% | (1,214.67%) | 2.91% | (57.49%) | (83.06%) | (144.16%) | 1,086.95% |
ROE
|
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PURPLE INNOVATION, INC. peers in Furnishings Fixtures & Appliances
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| MWYN Marwynn Holdings, Inc. | $22.0M | 0.0× | Compare |
| CRWS Crown Crafts, Inc. | $27.4M | 5.3× | Compare |
| SNBRQ Sleep Number Corporation | $2.9M | 0.0× | Compare |
| VIOT Viomi Technology Co., Ltd. Sponsored ADR | $43.1M | 0.0× | Compare |
PURPLE INNOVATION, INC. (PRPL) key facts
- PURPLE INNOVATION, INC. (PRPL) is a Furnishings Fixtures & Appliances company in the Consumer Cyclical sector, listed on Nasdaq.
- PURPLE INNOVATION, INC.’s revenue for fiscal 2025 (year ended December 2025) was $468.7 million, down 3.93% from fiscal 2024.
- As of September 25, 2026, PRPL traded at $2.47, a market capitalization of $11.1 million.
- Return on equity was 1,087.0% and debt-to-equity -1.99.
PURPLE INNOVATION, INC. (PRPL) Latest News
17 Aug
Purple Innovation Inc (PRPL) released Q2 2026 earnings call transcript covering financial results and outlook. Earnings details and forward guidance from the call directly shape PRPL valuation and investor positioning.
11 Aug
Purple (PRPL) is scheduled to report Q2 earnings, with focus on expected revenue, margins, and guidance that could shape near-term investor views. Q2 earnings expectations can moderately shift short-term stock sentiment and valuation without altering long-term fundamentals.
Purple Innovation Inc reported showroom growth and margin improvements in its Q2 2026 earnings call. Showroom growth and margin gains indicate operational progress that can influence financial results and investor views.
10 Aug
Purple (NASDAQ:PRPL) missed Q2 CY2026 sales expectations. Sales miss signals weaker revenue trajectory and negative investor reaction ahead.
Purple Innovation (PRPL) posted a Q2 net loss and missed revenue estimates. Q2 loss and missed revenue estimates point to weaker financial results that may pressure near-term stock performance and sentiment.
Purple Innovation reported its second quarter 2026 results. Quarterly earnings update directly informs current financial performance and near-term investor outlook.
23 May
Purple Innovation (PRPL) investment narrative weakens with reduced price targets and elevated risks. Lowered targets and higher risks can pressure PRPL valuation and near-term investor sentiment without altering core operations.
30 Apr
Purple Innovation (PRPL) stock plunged 27.4% in four weeks amid market pressures, but improving technical indicators, strong fundamentals, and positive analyst outlook signal a potential trend reversal. Potential reversal after 27.4% plunge signals major shift in investor sentiment and stock trajectory.
29 Apr
Purple Innovation, Inc. (PRPL) appointed a former La-Z-Boy executive as its new CFO. Appointing an experienced CFO from a furniture industry peer could noticeably strengthen financial management and operational efficiency.
Purple Innovation Inc. (PRPL) Q1 2026 earnings call highlights revenue challenges, with declines amid strategic navigation, cost reductions, and focus on profitability. Revenue challenges in Q1 2026 earnings moderately impact financial performance and market sentiment but are balanced by strategic adjustments.
28 Apr
Purple Innovation (NASDAQ:PRPL) reported Q1 CY2026 sales below analyst estimates, causing its stock to drop. Sales below estimates in Q1 CY2026 triggered stock drop, significantly harming investor sentiment and financial trajectory.
Purple Innovation, Inc. (PRPL) reported first quarter 2026 financial results. Quarterly earnings reports significantly influence financial performance and investor sentiment.
Purple Innovation (PRPL) released Q1 earnings call highlights covering financial results, operational updates, and forward guidance. Q1 earnings highlights affect financial performance and investor sentiment but are balanced by market factors.
Purple Innovation, Inc. (PRPL) announces CFO transition. CFO transition affects financial strategy and investor sentiment moderately.
27 Apr
Purple Innovation, Inc. (PRPL) earnings preview identifies key metrics for investors to monitor, including revenue trends, gross margins, segment performance, and forward guidance amid competitive bedding market pressures. Earnings previews influence investor sentiment and stock volatility by setting performance expectations.
1 Apr
Purple Innovation, Inc. (PRPL) released Q4 2025 earnings call summary covering financial results, operational updates, and future outlook. Q4 earnings call summary details financial performance and strategic direction, significantly influencing investor sentiment and stock trajectory.
Purple Innovation (PRPL) reported a narrower-than-expected Q4 loss, with sales rising due to wholesale channel strength. Narrower Q4 loss and sales growth beat estimates, moderately boosting financial performance and short-term market sentiment.
31 Mar
Purple Innovation Inc. (PRPL) Q4 2025 earnings call highlights navigating growth opportunities amid operational challenges. Q4 2025 earnings highlights detail growth navigation and challenges, significantly impacting financial performance and market trajectory.
Purple Innovation's Q4 earnings call highlighted financial results, revenue growth challenges, cost-cutting measures, improved gross margins, and optimistic 2024 guidance amid competitive pressures. Q4 earnings highlights detail financial performance, cost reductions, and forward guidance that could significantly sway investor sentiment and stock trajectory.
Purple Innovation, Inc. (PRPL) surprised investors with strong Q4 CY2025 sales, driving its stock price sharply higher. Q4 CY2025 sales surprise triggered stock surge, indicating significant positive shift in financial performance and investor sentiment.
Purple Innovation, Inc. (PRPL) reported fourth quarter and full-year 2025 financial results. Quarterly and annual earnings reports directly shape financial performance, investor sentiment, and stock trajectory.
Purple Innovation (PRPL) reported a Q4 net loss but exceeded revenue estimates. Q4 net loss despite revenue beat indicates mixed financial results with moderate influence on near-term performance and sentiment.
29 Mar
Purple Innovation, Inc. (PRPL) reports quarterly earnings tomorrow. Analysts expect revenue of $390.9 million, up 5.2% year-over-year, and EPS of $0.14. Key focuses include gross margins, omnichannel sales growth, and cash flow amid ongoing retail partner optimizations. Upcoming earnings could trigger major stock volatility based on results against consensus estimates for revenue, EPS, and margins.
24 Mar
Purple Innovation, Inc. (PRPL) extended the maturity of its debt and rescheduled its fourth quarter and full year 2025 earnings release and conference call. Extending debt maturity averts near-term default risk and enhances financial flexibility, significantly bolstering the company's trajectory.
12 Feb
Purple Innovation, Inc. (PRPL) is highlighted among three stocks under $10 that exhibit questionable fundamentals. The company has faced challenges, including declining sales and increased competition in the mattress industry. Analysts express concerns about its financial health and ability to sustain growth, raising red flags for potential investors. Despite its low stock price, the fundamentals suggest caution due to the uncertain outlook. Declining sales and increased competition may moderately influence Purple Innovation's financial performance and market positioning.
22 Jan
PURPLE INNOVATION, INC. (PRPL) is highlighted as a favorite among Wall Street analysts due to its promising growth prospects, particularly in the mattress and sleep products market. The company has shown resilience and innovation, positioning itself well against competitors. However, two other stocks are identified as risky, suggesting a mixed outlook in the broader market context. Investors are advised to consider both the potential and the risks associated with these stocks. Significant growth potential and strategic positioning in the competitive mattress market are expected to influence future performance.
14 Jan
Purple Innovation, Inc. reported its Q3 earnings, revealing insights into its financial performance and market positioning within the home furnishings sector. The analysis compares Purple's results with those of other companies in the industry, highlighting trends and challenges faced by the brand. Key metrics such as revenue growth, profitability, and market share are examined to assess Purple's competitive stance and future outlook. Moderate influence on financial performance and competitive positioning is expected due to industry comparisons and market trends.
8 Jan
Purple Innovation, Inc. (PRPL) faces challenges that suggest selling its stock. Key reasons include declining sales, increased competition in the mattress industry, and concerns over its financial health. Investors are advised to consider alternative investments that may offer better growth potential. Declining sales and increased competition could significantly impact Purple Innovation's market position and investor sentiment.
28 Dec
Purple Innovation, Inc. is highlighted as a small-cap stock to target this week due to its potential for growth and market positioning. The article contrasts this with two other stocks that are questioned for their future prospects, suggesting that investors should consider the strategic moves and market dynamics surrounding Purple Innovation. The focus is on the company's ability to innovate and capture market share in a competitive landscape. Purple Innovation is positioned for significant growth due to strategic initiatives and market opportunities.
18 Dec
Purple Innovation, Inc. (PRPL) is identified as one of three inflated stocks exhibiting warning signs, primarily due to concerns over its financial performance and market valuation. Analysts highlight potential overvaluation and suggest that the company's growth may not be sustainable in the long term. Investors are advised to exercise caution as these factors could lead to significant volatility in PRPL's stock price. Concerns about overvaluation and financial performance may moderately influence investor sentiment and stock price stability.