Northann Corp. (NCLX) vs PURPLE INNOVATION, INC. (PRPL)
Northann Corp. and PURPLE INNOVATION, INC. are both Furnishings Fixtures & Appliances companies. PURPLE INNOVATION, INC. is the larger, with a market value of $11.1M against $8.5M — 1.3× the size. Northann Corp. grew revenue faster over the last twelve months: 6.58% against −0.74%. PURPLE INNOVATION, INC. has the higher net margin (−10.7% vs −78.9%) and the lower return on invested capital (−55.5% vs −32.5%). Across the 15 metrics below, PURPLE INNOVATION, INC. leads on 9 and Northann Corp. on 6.
Valuation
Profitability
| Metric | NCLX | PRPL | Furnishings Fixtures & Appliances median |
|---|---|---|---|
| Gross margin | 17.80% | 40.71% | 37.53% |
| Operating margin | (77.57%) | (7.81%) | 2.03% |
| Net margin | (78.93%) | (10.74%) | 1.65% |
| Free cash flow margin | (46.45%) | (2.34%) | 3.92% |
| Return on equity | (106.81%) | 122.71% | 5.51% |
| Return on assets | (50.50%) | (17.14%) | 1.69% |
| Return on invested capital | (32.54%) | (55.45%) | 3.55% |
Growth
Health
Dividend
Size
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