Saturday 17 October 2026
Export PRPL’s income statement to Excel — free account
PURPLE INNOVATION, INC.
PRPL Consumer Cyclical Furnishings Fixtures & Appliances
PURPLE INNOVATION, INC.’s revenue for fiscal 2025 (year ended December 2025) was $468.7 million, down 3.93% from fiscal 2024. In the quarter to June 2026, revenue fell 6.50%, EPS grew 81.5%, free cash flow grew 76.3% and total debt rose 34.3%, each against the same quarter a year earlier. Insiders bought in the last twelve months.
2.39
0.12
+5.29%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Trend | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Price, $ | |||||||||||||||
| Price, $ | Low | 236.50 | 233.75 | 111.25 | 105.00 | 110.50 | 219.75 | 66.25 | 13.63 | 17.25 | 14.00 |
Analyst estimates 2026–2028 Powerpack |
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| High | 250.00 | 262.50 | 347.50 | 276.00 | 904.50 | 1,027.00 | 346.00 | 169.00 | 58.25 | 32.25 | |||||
| People | |||||||||||||||
| People | Employees | 2 | 2 | 620 | 875 | 1,600 | 1,800 | 1,600 | 1,700 | 1,200 | 1,100 | ||||
| Revenue/emp, $m | 0.00 | 98.43 | 0.46 | 0.49 | 0.41 | 0.40 | 0.36 | 0.30 | 0.41 | 0.43 | |||||
| Income, $m | |||||||||||||||
| Income, $m | Revenue | — | 197 | 286 | 428 | 648 | 725 | 573 | 511 | 488 | 469 | ||||
| Gross margin, % | — | 43.19 | 39.40 | 44.12 | 47.05 | 40.52 | 36.30 | 33.66 | 37.13 | 40.23 | |||||
| EBT | (2) | (9) | (20) | (31) | (274) | 1 | 120 | (121) | (98) | (51) | |||||
| EBT margin, % | 0.00 | (4.48) | (6.86) | (7.13) | (42.18) | 0.20 | 21.01 | (23.74) | (20.09) | (10.95) | |||||
| Net income | (2) | (9) | (20) | (31) | (230) | 3 | (93) | (121) | (98) | (52) | |||||
| Depreciation | — | 1 | 2 | 4 | 8 | 9 | 17 | 32 | 35 | 24 | |||||
| Per share, $ | |||||||||||||||
| Per share, $ | Revenue | 0.00 | 586.59 | 848.80 | 1,070.36 | 413.35 | 274.92 | 175.23 | 123.20 | 113.84 | 108.42 | ||||
| Earnings | (12.25) | (26.28) | (12.75) | (10.00) | (146.47) | 1.12 | (27.50) | (29.25) | (22.75) | (12.00) | |||||
| Cash flow | (4.23) | 14.90 | (64.32) | 57.17 | 51.80 | (11.72) | (8.80) | (13.19) | (4.17) | (7.83) | |||||
| Capex | 0.00 | (26.01) | (34.61) | (26.93) | (24.95) | (21.64) | (11.67) | (3.68) | (1.76) | (1.91) | |||||
| Free cash flow | (4.23) | (11.11) | (98.93) | 30.24 | 26.85 | (33.36) | (20.46) | (16.87) | (5.92) | (9.74) | |||||
| Book value | 26.11 | (41.47) | (5.97) | (71.31) | 43.05 | 55.57 | 53.55 | 27.90 | 4.72 | (6.86) | |||||
| Shares, m | 0 | 0 | 0 | 0 | 2 | 3 | 3 | 4 | 4 | 4 | |||||
| Valuation, × | |||||||||||||||
| Valuation, × | P/E | — | 0.00 | 0.00 | 0.00 | 0.00 | 189.57 | 0.00 | 0.00 | 0.00 | 0.00 | ||||
| P/S | — | 0.43 | 0.17 | 0.20 | 1.99 | 1.21 | 0.67 | 0.19 | 0.17 | 0.16 | |||||
| P/B | — | 0.00 | 0.00 | 0.00 | 19.13 | 5.97 | 2.21 | 0.84 | 4.14 | 0.00 | |||||
| EV/Sales | — | 0.45 | 0.21 | 0.21 | 1.87 | 1.22 | 0.67 | 0.22 | 0.26 | 0.38 | |||||
| EV/FCF | — | (34.35) | (1.76) | 7.37 | 28.86 | (10.08) | (5.71) | (1.62) | (4.97) | (4.23) | |||||
| Cash, $m | |||||||||||||||
| Cash, $m | Operating cash flow | (1) | 5 | (22) | 23 | 81 | (31) | (29) | (55) | (18) | (34) | ||||
| Capex | — | (9) | (12) | (11) | (39) | (57) | (38) | (15) | (8) | (8) | |||||
| Free cash flow | (1) | (4) | (33) | 12 | 42 | (88) | (67) | (70) | (25) | (42) | |||||
| Balance, $m | |||||||||||||||
| Balance, $m | Working capital | (2) | (18) | (1) | 27 | 97 | 87 | 63 | 31 | 25 | 35 | ||||
| Total debt | — | 8 | 21 | 35 | 41 | 94 | 24 | 27 | 55 | 111 | |||||
| Net debt | 0 | 4 | 9 | 2 | (82) | 2 | (18) | 0 | 26 | 87 | |||||
| Shareholders’ equity | 5 | (14) | (2) | (29) | 68 | 147 | 175 | 116 | 20 | (30) | |||||
| Returns, % | |||||||||||||||
| Returns, % | ROA | (1.49) | (9.12) | (7.90) | (20.57) | (67.44) | 0.52 | (17.19) | (29.31) | (28.03) | (17.02) | ||||
| ROIC | (34.87) | 0.00 | (147.30) | 0.00 | 0.00 | (10.31) | (17.01) | (61.45) | (123.66) | (46.94) | |||||
| ROE | (46.54) | 197.76 | 54.26 | 147.77 | (1,214.67) | 2.91 | (57.49) | (83.06) | (144.16) | 1,086.95 | |||||
Negative figures in brackets.
Fiscal years to Dec 2025 · latest quarter Jun 2026
Charts ten years each
PURPLE INNOVATION, INC. vs peers in Furnishings Fixtures & Appliances (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| VIOT Viomi Technology Co., Ltd. Sponsored ADR | $46.3M | — (loss-making) | 7.8× | −44.49% (below 0%: shrinking) | n/m | −1,075.29% (below 0%: shrinking) | 22.74% | (6.52%) | Compare |
| MWYN Marwynn Holdings, Inc. | $39.0M | — (loss-making) | — | +2,540.19% (above 0%: growing) | n/m | −245.64% (below 0%: shrinking) | 21.57% | (7.71%) | Compare |
| CRWS Crown Crafts, Inc. | $26.2M | 5.1× | 8.2× | +8.32% (above 0%: growing) | n/m | +3.72% (above 0%: growing) | 47.90% | 16.69% | Compare |
| EFOI Energy Focus, Inc. | $18.2M | — (loss-making) | — (loss-making) | +228.00% (above 0%: growing) | n/m | −280.93% (below 0%: shrinking) | (6.80%) | (23.15%) | Compare |
| FGI FGI Industries Ltd. | $14.5M | — (loss-making) | — (loss-making) | +2.86% (above 0%: growing) | n/m | +22.78% (above 0%: growing) | 33.44% | 4.39% | Compare |
| PRPL PURPLE INNOVATION, INC. | $9.9M | — (loss-making) | — (loss-making) | −6.50% (below 0%: shrinking) | n/m | +76.33% (above 0%: growing) | 45.19% | (4.32%) | |
| NCLX Northann Corp. | $8.5M | — (loss-making) | — | +44.33% (above 0%: growing) | n/m | −39.01% (below 0%: shrinking) | (9.97%) | (57.47%) | Compare |
| SNBRQ Sleep Number Corporation | $2.9M | — (loss-making) | — (loss-making) | −18.89% (below 0%: shrinking) | n/m | −82.59% (below 0%: shrinking) | 57.88% | (11.55%) | Compare |
| AUVI Applied UV, Inc. | $1.4M | — (loss-making) | — (loss-making) | +55.46% (above 0%: growing) | n/m | +50.02% (above 0%: growing) | 10.79% | (140.15%) | Compare |
| Median of peers | $16.4M | — | — | +26.33% | — | −60.80% | 22.16% | (9.63%) |
PURPLE INNOVATION, INC. (PRPL) key facts
- Concern: PURPLE INNOVATION, INC.’s revenue for fiscal 2025 (year ended December 2025) was $468.7 million, down 3.93% from fiscal 2024.
- PURPLE INNOVATION, INC. (PRPL) is a Furnishings Fixtures & Appliances company in the Consumer Cyclical sector, listed on Nasdaq.
- As of October 16, 2026, PRPL traded at $2.39, a market capitalization of $9.9 million.
- Return on equity was 1,087.0% and debt-to-equity -1.99.
- Its Piotroski F-score is 5 out of 9 and its Altman Z-score is −1.57 (distress zone) for fiscal 2025.