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RLX Technology Inc. Sponsored ADR RLX

Consumer Defensive — Tobacco

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Insider Decisions

in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — — — — — — — — — — — —
Sell — — — — — — — — — — — —
Insider Ownership
30.66%

Capital & Financial Ratios

Market Cap
1,570.00
Revenue
656.97
Net Income
133.62
Free Cash Flow
77.51
Net Debt
(1,289.38)
Current Ratio
10.61
Debt/Equity
0.01
P/E ratio
15.85
P/S ratio
3.14
P/B ratio
0.92
Past 5Y EPS Growth
69.85%
This Y EPS Growth
20.49%
Next Y EPS Growth
21.92%
Next 5Y EPS Growth
18.28%
in millions of $

Dividends

Payout Ratio
0.00
Annual Dividend Rate
—
Annual Dividend Yield
0.56%
total individual payouts
2028 ‡‡‡‡‡
2027 ‡‡‡‡‡
2026 ‡‡‡‡‡
2025 ‡‡‡‡‡
2024 ‡‡‡‡‡
2023 ‡‡‡‡‡
2022 ‡‡‡
2021 ‡‡‡
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 1,147.12 1,170.52 1,456.02 1,321.99
Receivables 26.21 58.82 57.88 121.84
Inventory 20.40 19.53 42.57 61.35
Other — — — —
1,265.35 1,274.23 1,602.16 1,590.26
2023 2024 2025 Q'26
Payables 37.53 62.82 57.73 33.82
ST’ Debt — 5.48 13.17 24.34
Other 6.98 1.45 12.01 12.13
94.18 117.53 281.00 149.90
in millions of $

Compound Annual Growth

10y 5y 3y
Sales — ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow — ‡‡‡‡‡ ‡‡‡‡‡
Earnings — ‡‡‡ ‡‡‡‡‡
Book Value — ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 213.06 135.13 — —
—
’25 97.63 110.85 145.23 163.55
517.26
’24 65.15 76.86 96.81 96.08
334.90
’23 18.12 37.27 44.92 74.91
175.22
’22 270.45 333.51 146.82 14.76
765.54
’21 366.08 393.61 260.22 317.21
1,337.13
’20 52.82 — — 248.04
585.40
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 (9.98) (9.48) — —
—
’25 28.55 32.42 50.61 46.37
157.95
’24 0.56 27.07 23.29 66.13
117.05
’23 (33.59) 7.48 9.41 44.69
27.99
’22 48.61 213.04 (158.23) (32.84)
70.58
’21 126.31 102.45 (21.70) 75.39
282.44
’20 (10.04) — 191.36 205.48
396.84
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 (9.98) (9.48) — —
—
’25 28.55 32.42 50.61 29.48
141.05
’24 0.56 27.07 23.29 64.48
115.40
’23 (33.59) 7.48 9.41 40.13
23.42
’22 48.61 213.04 (158.23) (39.30)
64.12
’21 126.31 102.45 (21.70) 53.60
260.66
’20 (10.04) — 189.41 204.92
394.17
in millions of $

EPS

Mar Jun Sep Dec Year
’26 0.03 0.03 — —
—
’25 0.02 0.02 0.02 0.03
0.10
’24 (0.01) 0.01 0.02 0.01
0.06
’23 (0.01) 0.02 0.02 0.02
0.06
’22 0.08 0.05 0.05 (0.03)
0.16
’21 (0.03) 0.09 0.11 0.06
0.23
’20 0.00 — — (0.03)
(0.01)

Target Price Range

High
‡‡‡‡‡
‡‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡‡

Recommendation Rating

1.6
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
— — — — — ‡‡‡ 0.90 1.39 1.50 1.66 — — —
Low Price
— — — — — ‡‡‡‡ 4.09 3.00 2.21 2.84 — — —
High Price
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 707 397 381 897 — — —
Employees
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.08 0.44 0.88 0.58 — — —
Revenue/Emp
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 765.54 175.22 334.90 517.26 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 43.66% 31.17% 29.72% 32.72% — — —
Gross Margin
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 258.12 83.35 90.26 150.63 ‡‡‡‡‡ — —
EBT
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 33.72% 47.57% 26.95% 29.12% ‡‡‡ ‡‡‡ ‡‡‡
EBT Margin
— ‡‡‡ — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 204.25 76.20 77.32 133.62 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Net Income
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 11.80 6.55 5.51 8.62 — — —
Depreciation
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.58 0.13 0.27 0.42 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Revenue/Sh
— — — ‡‡‡ ‡‡‡‡‡ ‡‡‡‡ 0.16 0.06 0.06 0.10 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings/Sh
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.05 0.02 0.10 0.13 ‡‡‡‡‡ — —
Cash Flow/Sh
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.00 0.00 0.00 (0.01) ‡‡‡ ‡‡‡ ‡‡‡
Capex/Sh
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.05 0.02 0.09 0.12 — — —
Free CF/Sh
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.71 1.68 1.78 1.84 ‡‡‡‡‡ — —
Book Value/Sh
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,319.73 1,311.40 1,232.15 1,223.66 ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Shares
— — — ‡‡‡ ‡‡‡ ‡‡‡‡‡ 16.40 39.00 54.00 23.30 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
PE Ratio
— — — ‡‡‡ ‡‡‡ ‡‡‡‡‡ 4.24 14.59 7.95 5.51 ‡‡‡ ‡‡‡ ‡‡‡
PS Ratio
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.44 1.16 1.21 1.27 ‡‡‡ ‡‡‡ ‡‡‡
PB Ratio
— — — ‡‡‡ ‡‡‡ ‡‡‡‡‡ 2.25 8.10 4.47 2.74 ‡‡‡‡ ‡‡‡‡ ‡‡‡‡
EV/Sales
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 40.54 (238.01) 18.13 11.03 — — —
EV/FCF
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 70.58 27.99 117.05 157.95 ‡‡‡ ‡‡‡ ‡‡‡
Op' Cash Flow
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (6.46) (4.56) (1.64) (16.89) ‡‡‡‡‡ — —
Capex
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 64.12 23.42 115.40 141.05 ‡‡‡‡‡ — —
FCF
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1,509.06 1,171.17 1,156.70 1,321.15 — — —
Working Cap'
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 43.80 3.44 6.45 21.13 — — —
Total Debt
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (1,523.34) (1,143.68) (1,164.08) (1,434.89) — — —
Net Debt
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2,253.14 2,196.99 2,190.61 2,249.59 — — —
Sh' Equity
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 8.46% 3.22% 3.28% 5.41% ‡‡‡‡‡ — —
ROA
— — — ‡‡‡ ‡‡‡ ‡‡‡‡‡ 13.20% (4.15%) (0.89%) 3.60% — — —
ROIC
— — — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 9.55% 3.38% 3.45% 5.94% ‡‡‡‡‡ — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

RLX Technology Inc., once a vaping powerhouse that surged to $1.34 billion in revenue by 2021 following its blockbuster NYSE IPO, faced a brutal regulatory crackdown in China, slashing sales 77% to $175 million in 2023 amid flavor bans and licensing hurdles. Yet, 2024 signals a pivot: revenue doubled, FCF per share rocketed 423% to $0.09, and efficiency metrics like revenue per employee rebounded 99% to $879,000, underpinned by a fortress balance sheet with $1.16 billion in net cash and steady book value growth to $1.78 per share.

Analysts forecast a sharp recovery—revenue CAGR of 48% through 2027 to $875 million, EPS doubling to $0.12 by 2026, and ROE climbing to 6.6%—fueled by compliant heated-not-burned products and international expansion into a $50 billion global vaping market. Trading at depressed multiples (PS 7.9x, PB 1.2x), RLX’s recent price in the $1.5-$2.2 range implies explosive upside, with average analyst targets signaling 790% gains.

Despite no recent insider trades and risks from U.S.-China tensions or competition, RLX’s cash hoard and operational resilience position it for a 2021-like profitability revival at far more attractive valuations—making it a high-conviction play on China’s consumer rebound and vaping’s secular tailwinds.

Read full commentary →

RLX Technology Inc. Sponsored ADR (RLX) Latest News

News by impact score

Fine-tune

27 Aug

4 , 3:02 PM
RLX Technology is expanding aggressively into European markets with a focus on nicotine pouches to drive future growth. Expansion into Europe and nicotine pouches represents a major strategic move that can significantly alter RLX's trajectory.

20 Aug

3 , 12:38 PM
AIR Global reported first-half revenue and gross profit growth for RLX Technology while maintaining its 2026 guidance. First-half growth with unchanged 2026 guidance points to steady performance that may influence near-term sentiment without major strategic change.

17 Aug

4 , 5:01 PM
RLX Technology reported Q2 2026 earnings with international expansion driving 14% growth. International expansion is driving double-digit growth and altering RLX trajectory.

14 Aug

3 www.marketbeat.com, 9:02 AM
RLX Technology Q2 earnings call covered revenue figures, profit margins, and growth strategies. Q2 earnings details can influence short-term stock movements but may not fundamentally change long-term trajectory.

3 , 5:30 AM
RLX Technology Inc. Sponsored ADR released unaudited financial results for the second quarter of 2026. Quarterly financial results directly affect reported performance and near-term investor views.

9 Jun

3 Simply Wall St., 9:16 PM
RLX Technology's global expansion is set to lift profitability and potentially alter the investment case for its sponsored ADR shares. Global expansion is expected to moderately boost RLX profitability and shift market performance.

3 Jun

4 , 1:49 PM
RLX Technology reports robust earnings and advances international expansion, positioning the company as a top sin stock to buy. Robust earnings and international expansion represent major strategic progress that can materially improve RLX's trajectory and investor sentiment.

20 May

4 GuruFocus.com, 3:00 PM
RLX Technology Inc reported robust Q1 2026 revenue growth and outlined strategic initiatives during its earnings call. Revenue growth and strategic updates from earnings call point to strengthened financial trajectory and investor outlook.

3 www.marketbeat.com, 9:05 AM
RLX Technology reported Q1 results during its earnings call, detailing revenue, profitability metrics, operational updates and forward outlook for its core vaping products business. Quarterly earnings figures and guidance directly shape near-term investor views on RLX financial trajectory and valuation.

3 PR Newswire, 5:30 AM
RLX Technology released unaudited financial results for the first quarter of 2026. Quarterly results deliver performance data that can shift near-term investor views and valuation without altering long-term strategy.

13 May

3 Simply Wall St., 10:14 AM
RLX Technology's investment story shifts as improving margins temper potential valuation upside. Margins tempering valuation upside moderates RLX's growth narrative and investor expectations.

13 Mar

4 www.marketbeat.com, 3:49 PM
RLX Technology Inc. released Q4 earnings call highlights, covering financial results, revenue growth, profitability improvements, market expansion strategies, and forward-looking guidance amid regulatory challenges in China's vaping sector. Q4 earnings highlights detail financial performance, strategic initiatives, and outlook that significantly shape RLX's market trajectory and investor sentiment.

4 GuruFocus.com, 3:00 PM
RLX Technology Inc. reported robust revenue growth and strategic advancements in Q4 2025 earnings call highlights. Robust revenue growth and strategic initiatives signal major positive shifts in financial performance and competitive positioning.

4 PR Newswire, 5:30 AM
RLX Technology Inc. announced unaudited financial results for the fourth quarter and full fiscal year 2025. Release of quarterly and annual financial results directly impacts investor sentiment, stock valuation, and future performance trajectory.

24 Jan

3 Simply Wall St., 8:15 AM
RLX Technology Inc. has experienced a significant decline in investor value, with losses of 89% over the past five years. Despite this downturn, the company has managed to grow its earnings, indicating potential resilience in its financial performance amidst challenging market conditions. Earnings growth amidst substantial losses suggests a moderately noticeable influence on financial performance and market sentiment.

31 Dec

4 PR Newswire, 3:00 AM
RLX Technology Inc. has announced an extension of its US$500 million share repurchase program, aiming to enhance shareholder value and demonstrate confidence in its business prospects. The program allows the company to buy back its shares in the open market, which is expected to positively impact its stock price and overall market perception. The share repurchase program is a significant strategic move that can enhance shareholder value and positively influence market sentiment.

18 Dec

3 Simply Wall St.Simply Wall St., 11:08 AM
RLX Technology Inc. insiders hold a significant 52% ownership stake, indicating strong alignment with shareholder interests. This level of insider ownership often suggests confidence in the company's future performance and can influence market perception positively. Investors may view this as a sign of stability and commitment from the management team, potentially impacting stock performance. Insider ownership at this level may moderately influence investor sentiment and market performance.

2 Dec

3 Simply Wall St.Simply Wall St.Simply Wall St., 5:41 AM
RLX Technology Inc. is facing challenging times as returns on capital indicate potential difficulties ahead. The company's financial performance may be impacted by various factors, including market dynamics and competitive pressures, raising concerns among investors about its future trajectory. Returns on capital suggest a moderately noticeable influence on financial performance and competitive positioning.

15 Nov

4 Simply Wall St., 7:14 PM
RLX Technology Inc. reported strong growth in Q3, marking a successful debut of its dividend and announcing plans for global expansion. The company's performance reflects its strategic initiatives and potential for future growth in the market. Strong Q3 growth and global expansion plans indicate significant strategic moves that could alter the company's trajectory.

4 Insider Monkey, 7:08 AM
RLX Technology Inc. experienced a 10% increase in stock price following a strong performance in its Q3 earnings report. The company reported significant revenue growth and improved profitability, exceeding analysts' expectations. This positive financial outcome has bolstered investor confidence and highlighted the company's strong market position in the vaping industry. The substantial revenue growth and profitability improvements are likely to significantly influence investor sentiment and the company's future trajectory.

14 Nov

4 transcript GuruFocus.com, 2:00 PM
RLX Technology Inc. reported robust revenue growth in its Q3 2025 earnings call, highlighting strategic initiatives aimed at enhancing market position and operational efficiency. The company emphasized its commitment to innovation and expanding its product offerings, which are expected to drive future growth. Management provided insights into market trends and competitive dynamics, reinforcing confidence in the company's trajectory. Significant strategic initiatives and revenue growth are likely to impact future performance and investor sentiment.

3 PR Newswire, 4:30 AM
RLX Technology Inc. reported its unaudited financial results for the third quarter of 2025, highlighting key metrics such as revenue, net income, and earnings per share. The company experienced fluctuations in its financial performance compared to previous quarters, reflecting ongoing market conditions and operational adjustments. Management provided insights into future strategies and market outlook, emphasizing their commitment to innovation and growth in the competitive landscape. Financial results indicate moderate fluctuations that may influence investor sentiment and operational strategies.

30 Oct

3 Simply Wall St., 1:38 PM
RLX Technology Inc. is highlighted as one of three companies potentially trading below their estimated value, suggesting an opportunity for investors. The analysis indicates that RLX's current market price may not reflect its intrinsic value, prompting interest from value-focused investors. The article emphasizes the importance of evaluating companies based on their fundamentals and market conditions, which could lead to favorable investment opportunities in the future. The potential undervaluation of RLX Technology Inc. may moderately influence investor sentiment and market performance.

27 Oct

3 Simply Wall St., 10:45 AM
RLX Technology Inc. has seen an increase in stock price, but its financial performance remains inconsistent, raising questions about the company's future direction. Analysts are divided on the implications of these financial results, with some expressing concerns over sustainability and growth potential. The mixed financial indicators suggest that while there may be short-term gains, long-term stability is uncertain, prompting investors to consider the company's strategic positioning in a competitive market. Inconsistent financial performance may moderately influence investor sentiment and future growth prospects.

1 Oct

3 Simply Wall St., 1:38 PM
RLX Technology Inc. is highlighted as one of three stocks potentially trading below their estimated fair value. The analysis suggests that RLX, along with other companies, may present investment opportunities based on their current market prices compared to intrinsic values. Investors are encouraged to consider these stocks for potential gains as market conditions evolve. The identification of RLX as undervalued suggests a moderately noticeable influence on its market performance.

30 Sep

3 Simply Wall St., 2:33 PM
RLX Technology Inc. (NYSE:RLX) is currently priced at US$2.51, prompting investors to consider its potential value. The company operates in the e-cigarette market, which has faced regulatory scrutiny and competition. Analysts are evaluating RLX's financial health and market position amid these challenges. Investors are encouraged to assess the company's growth prospects and market dynamics before making investment decisions. The company's performance is influenced by regulatory challenges and market competition, which could moderately affect its financial outlook.

14 Sep

4 Simply Wall St., 9:22 AM
RLX Technology Inc. is reportedly undervalued by approximately 32%, according to analysts who suggest that the company's stock price does not reflect its potential growth and market position. Investors are encouraged to consider the company's fundamentals and future prospects, which may indicate a buying opportunity. The analysis highlights the discrepancy between market perception and intrinsic value, suggesting that RLX could be a strong investment choice moving forward. Analysts indicate a significant undervaluation that could influence investor sentiment and market performance.

24 Aug

3 , 9:41 AM
RLX Technology Inc. reported its second quarter 2025 earnings, with revenues surpassing expectations but earnings per share (EPS) falling short. The company's performance reflects ongoing challenges in the market despite the revenue growth, indicating mixed results for investors. Revenue growth indicates positive momentum, but the EPS shortfall suggests potential concerns about profitability.

23 Aug

4 , 3:01 AM
RLX Technology Inc. reported strong revenue growth in Q2 2025, highlighting strategic initiatives that contributed to its performance. The company emphasized its commitment to innovation and market expansion, which are expected to drive future growth. Key financial metrics showed significant improvement, reflecting the effectiveness of its operational strategies. Strong revenue growth and strategic initiatives are likely to significantly impact future performance and investor sentiment.

22 Aug

4 , 6:47 AM
RLX Technology Inc. shares surged following a strong earnings report that exceeded analysts' expectations. The company reported significant revenue growth and improved profitability, driven by increased demand for its products. Investors reacted positively, leading to a notable rise in stock prices, reflecting confidence in the company's future performance. Strong earnings performance is likely to significantly influence investor sentiment and the company's market trajectory.
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