AXIL Brands, Inc. (AXIL) vs GoPro, Inc. (GPRO)
AXIL Brands, Inc. and GoPro, Inc. are both Consumer Electronics companies. GoPro, Inc. is the larger, with a market value of $237.7M against $42.2M — 5.6× the size. GoPro, Inc. has negative trailing earnings, so its P/E is not meaningful; AXIL Brands, Inc. trades at 16.1×. AXIL Brands, Inc. grew revenue faster over the last twelve months: 17.5% against −23.9%. AXIL Brands, Inc. has the higher net margin (8.75% vs −28.5%) and the higher return on invested capital (20.6% vs 0.00%). Across the 17 metrics below, AXIL Brands, Inc. leads on 14 and GoPro, Inc. on 3.
Valuation
Profitability
| Metric | AXIL | GPRO | Consumer Electronics median |
|---|---|---|---|
| Gross margin | 69.31% | 27.67% | 29.45% |
| Operating margin | 9.65% | (21.17%) | (0.42%) |
| Net margin | 8.75% | (28.52%) | (13.99%) |
| Free cash flow margin | (0.71%) | (4.09%) | 0.00% |
| Return on equity | 23.68% | (497.15%) | (2.86%) |
| Return on assets | 17.51% | (38.73%) | (4.86%) |
| Return on invested capital | 20.57% | 0.00% | 0.00% |
Growth
Health
Dividend
Size
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