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Target Price Range
Recommendation Rating
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| — | — | — | — | — | ‡‡‡‡ | 2.10 | 3.00 | 1.44 | 1.52 | — | — | — |
Low Price
|
| — | — | — | — | — | ‡‡‡‡ | 11.04 | 23.30 | 13.66 | 8.30 | — | — | — |
High Price
|
| — | — | — | ‡‡‡‡ | ‡‡‡‡ | ‡‡‡‡‡ | 59 | 32 | 31 | 26 | — | — | — |
Employees
|
| — | — | ‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 0.04 | 0.03 | 0.02 | 0.02 | — | — | — |
Revenue/Emp
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 2.42 | 0.92 | 0.62 | 0.57 | — | — | — |
Revenue
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (1.32%) | 66.54% | 30.54% | 12.55% | — | — | — |
Gross Margin
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (23.74) | (1.85) | (26.87) | (12.02) | — | — | — |
EBT
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (982.93%) | (200.17%) | (4,305.59%) | (2,112.65%) | — | — | — |
EBT Margin
|
| — | ‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (23.74) | (1.85) | (26.87) | (12.02) | — | — | — |
Net Income
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 0.90 | 0.39 | 0.35 | 0.38 | — | — | — |
Depreciation
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 1.57 | 0.60 | 0.41 | 0.37 | — | — | — |
Revenue/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (15.47) | (1.20) | (17.51) | (7.83) | — | — | — |
Earnings/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 1.04 | 1.47 | (0.99) | (1.47) | — | — | — |
Cash Flow/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (0.85) | (0.02) | (0.32) | 0.51 | — | — | — |
Capex/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 0.19 | 1.45 | (1.31) | (0.97) | — | — | — |
Free CF/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 29.62 | 27.61 | 9.66 | 2.14 | — | — | — |
Book Value/Sh
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 1.53 | 1.53 | 1.53 | 1.53 | — | — | — |
Shares
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | — | — | — | — | — | — | — | — | PE Ratio |
| — | — | ‡‡‡ | ‡‡‡ | ‡‡‡ | ‡‡‡ | 0.00 | 0.00 | 0.00 | 0.00 | — | — | — |
PS Ratio
|
| — | — | ‡‡‡ | ‡‡‡ | ‡‡‡ | ‡‡‡ | 0.18 | 0.12 | 0.27 | 1.27 | — | — | — |
PB Ratio
|
| — | — | ‡‡‡ | ‡‡‡ | ‡‡‡ | ‡‡‡ | 0.00 | 0.00 | 0.00 | 0.00 | — | — | — |
EV/Sales
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 0.02 | 2.05 | (0.71) | (0.44) | — | — | — |
EV/FCF
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 1.60 | 2.26 | (1.52) | (2.26) | — | — | — |
Op' Cash Flow
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (1.30) | (0.03) | (0.49) | 0.78 | — | — | — |
Capex
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 0.30 | 2.23 | (2.01) | (1.48) | — | — | — |
FCF
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 37.53 | 33.05 | 6.29 | (2.25) | — | — | — |
Working Cap'
|
| — | — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 1.45 | — | — | — | — | — | — |
Total Debt
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (9.70) | (6.58) | (5.81) | (2.20) | — | — | — |
Net Debt
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | 45.44 | 42.36 | 14.82 | 3.29 | — | — | — |
Sh' Equity
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (31.21%) | (3.45%) | (76.69%) | (71.42%) | — | — | — |
ROA
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (42.09%) | (4.31%) | (185.51%) | (587.27%) | — | — | — |
ROIC
|
| — | — | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | ‡‡‡‡‡ | (39.73%) | (4.20%) | (93.98%) | (132.76%) | — | — | — |
ROE
|
Analyst Commentary (Summary)
Baosheng Media Group Holdings Limited (BAOS) Latest News
15 Sep
Baosheng Media Group Holdings Limited received a Nasdaq notification for failing the minimum bid price requirement. The company has 180 days to regain compliance by maintaining a closing bid price of at least $1.00 for 10 consecutive business days or face potential delisting. Minimum bid price deficiency notice raises delisting risk and can negatively pressure stock price and investor sentiment.
1 Sep
Baosheng BVI and DirectBooking Technology entered into an AI Business Cooperation Framework Agreement. AI cooperation framework agreement marks strategic move into new technology domain with moderate long-term potential.
20 Aug
Baosheng Group signed a strategic cooperation memorandum of understanding with 58.com Group. Strategic MOU with 58.com Group moderately influences Baosheng's operations and market position.
17 Aug
Baosheng Media Group Holdings Limited pursues the strategic acquisition of Blue Intelligence Cloud Innovation Technology to accelerate expansion into AI marketing. Acquisition of Blue Intelligence Cloud Innovation Technology represents a major strategic move into AI marketing that could significantly alter the company's trajectory.
20 Jul
Baosheng Media Group Holdings Limited signed an MOU for an AI tourism platform to expand its AI commercialization strategy. MOU for AI tourism platform signals moderate strategic expansion with limited immediate financial effects.
31 May
Baosheng Media Group Holdings Limited filed a report with the SEC regarding a pending legal proceeding for liquidation. The pending legal proceeding for liquidation could significantly impact the future and performance of Baosheng Media Group Holdings Limited.
10 May
Baosheng Media Group Holdings reports US$15.47 loss per share for FY 2022, widening from US$4.62 loss in FY 2021. Significant impact likely on future performance due to substantial increase in losses per share.
Baosheng Media Group Holdings Limited (BAOS), a Nasdaq-listed Chinese digital marketing firm, exemplifies the perils of China’s ad sector turmoil. Post-2018 IPO, it surged to $17.85 million in revenue and robust profits in 2019, but has since cratered: 2024 revenue plummeted to $0.62 million (96.5% drop), with net losses exploding to -$26.87 million amid regulatory crackdowns, “common prosperity” policies, and competition from ByteDance and Tencent. Operational cuts slashed headcount 76% and revenue per employee 91.5%, while gross margins swung from 89%+ to negative before a tepid 30.5% recovery, underscoring pricing woes and inefficiency.
Fundamentals starkly diverge from stock volatility: ROE plunged from 43% to -94%, ROA to -77%, and book value per share halved to $9.66, yet prices spiked wildly (2021 high of $61 amid $3.9M revenue) driven by retail hype and short squeezes, decoupling from eroding per-share metrics. No insider buys, absent analyst coverage, and a 2023 reverse split highlight distress and delisting risks, echoing faded peers like SRAX.
With scant working capital runway, AI disruptions looming, and no diversification, BAOS trades as a high-beta penny stock lottery ticket—capable of 400% rallies on volume but prone to insolvency. Future stabilization hinges on margin rebounds and catalysts; monitor Q1 2026 earnings for inflection points in this cautionary tale of overreliance on a single volatile market.