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Baosheng Media Group Holdings Limited (BAOS) vs WiMi Hologram Cloud Inc. (WIMI)

Baosheng Media Group Holdings Limited and WiMi Hologram Cloud Inc. are both Advertising Agencies companies. WiMi Hologram Cloud Inc. is the larger, with a market value of $9.8M against $6.4M — 1.5× the size. WiMi Hologram Cloud Inc. has negative trailing earnings, so its P/E is not meaningful; Baosheng Media Group Holdings Limited trades at 5.8×. Across the 6 metrics below, Baosheng Media Group Holdings Limited leads on 3 and WiMi Hologram Cloud Inc. on 3.

Valuation

Metric BAOS WIMI Advertising Agencies median
P/E 5.85 n/m 20.12
P/S n/m n/m 0.72
P/B n/m n/m 1.22
Price to free cash flow n/m n/m 8.69
EV/EBITDA n/m n/m 12.89
EV/Sales n/m (2.08) 1.05
Earnings yield 17.10% (101.96%) (4.37%)
Free cash flow yield 0.00% 0.00% 0.00%

Profitability

Metric BAOS WIMI Advertising Agencies median
Gross margin — 23.39% 42.75%
Operating margin — 0.00% 0.00%
Net margin — (43.66%) (7.63%)
Free cash flow margin 0.00% 0.00% 0.00%
Return on equity 0.00% 0.00% 0.00%
Return on assets 0.00% 0.00% 0.00%
Return on invested capital 0.00% 0.00% 0.00%

Growth

Metric BAOS WIMI Advertising Agencies median
Revenue growth (TTM) — — 5.73%
EPS growth (last fiscal year) 55.28% 124.75% 34.44%
Revenue growth, 5-year CAGR (45.57%) (12.54%) 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BAOS WIMI Advertising Agencies median
Debt to equity 0.00 0.08 0.04
Current ratio 0.75 3.56 1.46
Net debt to EBITDA 0.22 98.45 0.01

Dividend

Metric BAOS WIMI Advertising Agencies median
Dividend yield — — 3.97%
Payout ratio — — —

Size

Metric BAOS WIMI Advertising Agencies median
Market cap 6.41m 9.75m 54.09m

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