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Baosheng Media Group Holdings Limited (BAOS) vs 36Kr Holdings Inc. Sponsored ADR (KRKR)

Baosheng Media Group Holdings Limited and 36Kr Holdings Inc. Sponsored ADR are both Advertising Agencies companies. Baosheng Media Group Holdings Limited is the larger, with a market value of $6.4M against $5.5M — 1.2× the size. 36Kr Holdings Inc. Sponsored ADR has negative trailing earnings, so its P/E is not meaningful; Baosheng Media Group Holdings Limited trades at 5.8×. Across the 8 metrics below, 36Kr Holdings Inc. Sponsored ADR leads on 6 and Baosheng Media Group Holdings Limited on 2.

Valuation

Metric BAOS KRKR Advertising Agencies median
P/E 5.85 n/m 20.12
P/S n/m 0.13 0.72
P/B n/m 0.30 1.22
Price to free cash flow n/m 0.81 8.69
EV/EBITDA n/m 0.78 12.89
EV/Sales n/m (0.22) 1.05
Earnings yield 17.10% (195.44%) (4.37%)
Free cash flow yield 0.00% 123.11% 0.00%

Profitability

Metric BAOS KRKR Advertising Agencies median
Gross margin — 53.51% 42.75%
Operating margin — (27.70%) 0.00%
Net margin — (26.45%) (7.63%)
Free cash flow margin 0.00% 16.40% 0.00%
Return on equity 0.00% 0.00% 0.00%
Return on assets 0.00% 0.00% 0.00%
Return on invested capital 0.00% 0.00% 0.00%

Growth

Metric BAOS KRKR Advertising Agencies median
Revenue growth (TTM) — 0.30% 5.73%
EPS growth (last fiscal year) 55.28% 108.45% 34.44%
Revenue growth, 5-year CAGR (45.57%) (11.76%) 4.53%
Net income growth, 5-year CAGR 0.00% 0.00% 0.00%

Health

Metric BAOS KRKR Advertising Agencies median
Debt to equity 0.00 0.07 0.04
Current ratio 0.75 1.40 1.46
Net debt to EBITDA 0.22 (7.86) 0.01

Dividend

Metric BAOS KRKR Advertising Agencies median
Dividend yield — — 3.97%
Payout ratio — — —

Size

Metric BAOS KRKR Advertising Agencies median
Market cap 6.41m 5.45m 54.09m

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