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Rocky Brands, Inc. RCKY

Consumer Cyclical — Footwear & Accessories
Dividend Champion (5y) Insider Buys (last 12m)
Growth Flags show if company had growth for consecutive years ,
Insider Buys alert about insiders buying in the last 12 month

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Insider Decisions

Total buys
0.03
Total sells
1.98
in millions of $
Nov 25 Feb 26 May 26 Aug 26
Buy — 1 — — — — — — — 1 — —
Sell — 3 — — — — — — — 4 5 —
Insider Ownership
3.85%

Capital & Financial Ratios

Market Cap
325.75
Revenue
505.03
Net Income
28.86
Free Cash Flow
16.44
Net Debt
119.76
Current Ratio
2.97
Debt/Equity
0.46
P/E ratio
11.39
P/S ratio
0.65
P/B ratio
1.25
Past 5Y EPS Growth
(8.30%)
This Y EPS Growth
51.69%
Next Y EPS Growth
(15.07%)
Next 5Y EPS Growth
10.00%
in millions of $

Dividends

Payout Ratio
0.50
Annual Dividend Rate
0.62
Annual Dividend Yield
2.27%
total individual payouts
2026 0.50
—
—
—
2025 0.62
—
—
—
—
2024 0.62
—
—
—
—
2023 0.62
—
—
—
—
2022 0.62
—
—
—
—
2021 0.59
—
—
—
—
2020 0.56
—
—
—
—
2019 0.54
—
—
—
—
2018 0.47
—
—
—
—
2017 0.44
—
—
—
—
2016 0.44
—
—
—
—
predictions in italic, special payouts not included in total or ratios

Assets vs Liabilities

2023 2024 2025 Q'26
Cash 4.47 3.72 2.90 2.63
Receivables 81.14 73.01 83.06 96.97
Inventory 169.20 166.70 181.13 173.53
Other — — — —
258.17 246.44 270.72 278.63
2023 2024 2025 Q'26
Payables 49.84 58.07 52.96 58.75
ST’ Debt 2.65 8.36 8.36 8.36
Other 0.93 — — —
71.53 90.41 96.13 93.87
in millions of $

Compound Annual Growth

10y 5y 3y
Sales ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Cash Flow ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Earnings ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡
Book Value ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡

Revenue

Mar Jun Sep Dec Year
’26 124.40 118.37 — —
—
’25 114.07 105.65 122.54 139.72
481.98
’24 112.91 98.26 114.55 128.05
453.77
’23 110.45 99.82 125.61 125.95
461.83
’22 167.03 162.04 147.49 138.93
615.48
’21 87.67 131.60 125.51 169.45
514.23
’20 55.72 56.19 77.79 87.62
277.31
in millions of $

Operating Cash Flow

Mar Jun Sep Dec Year
’26 1.89 7.83 — —
—
’25 1.23 0.81 (3.33) 17.59
16.30
’24 17.40 6.47 4.50 24.39
52.76
’23 20.80 (1.15) 11.48 42.44
73.58
’22 13.79 (22.36) (0.76) 28.45
19.12
’21 2.90 8.12 (39.50) (26.39)
(54.87)
’20 14.18 4.74 (0.82) 13.35
31.44
in millions of $

Free Cash Flow

Mar Jun Sep Dec Year
’26 0.74 4.14 — —
—
’25 0.53 (2.36) (5.16) 16.72
9.72
’24 17.13 6.32 1.76 22.90
48.10
’23 20.37 (2.45) 10.28 41.46
69.66
’22 12.55 (24.68) 2.60 21.96
12.42
’21 1.69 (0.43) (45.61) (31.58)
(75.93)
’20 10.76 2.61 (3.89) 10.25
19.73
in millions of $

EPS

Mar Jun Sep Dec Year
’26 0.17 1.83 — —
—
’25 0.66 0.48 0.96 0.86
2.96
’24 0.34 (0.17) 0.70 0.64
1.52
’23 (0.05) (0.37) 0.93 0.91
1.41
’22 0.99 0.12 0.77 0.89
2.78
’21 0.61 0.52 (0.05) 1.69
2.77
’20 0.16 0.33 1.04 1.33
2.86

Target Price Range

High
‡‡‡‡‡
‡‡‡‡
Average
‡‡‡‡‡
‡‡‡‡
Low
‡‡‡‡‡
‡‡‡‡

Recommendation Rating

3
1
Buy
2
3
Hold
4
5
Sell
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 18.00 11.78 19.65 11.93 — — —
Low Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡ 48.91 33.09 40.14 33.40 — — —
High Price
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2,500 2,100 2,535 2,200 — — —
Employees
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.25 0.22 0.18 0.22 — — —
Revenue/Emp
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 615.48 461.83 453.77 481.98 ‡‡‡‡‡ ‡‡‡‡‡ —
Revenue
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 36.59% 38.67% 39.45% 40.93% — — —
Gross Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 25.77 14.15 14.06 27.18 — — —
EBT
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 4.19% 3.06% 3.10% 5.64% ‡‡‡ ‡‡‡ —
EBT Margin
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 20.47 10.43 11.39 22.27 — — —
Net Income
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 13.17 11.79 10.86 10.52 — — —
Depreciation
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 84.12 62.72 61.02 64.49 ‡‡‡‡‡ ‡‡‡‡‡ —
Revenue/Sh
‡‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡ ‡‡‡‡ 2.80 1.42 1.53 2.98 — — —
Earnings/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 2.61 9.99 7.09 2.18 — — —
Cash Flow/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (0.92) (0.53) (0.63) (0.88) ‡‡‡ ‡‡‡ —
Capex/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 1.70 9.46 6.47 1.30 — — —
Free CF/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 29.45 30.36 31.23 33.73 — — —
Book Value/Sh
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 7.32 7.36 7.44 7.47 ‡‡‡‡‡ ‡‡‡‡‡ —
Shares
‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 8.89 20.41 15.00 9.88 — — —
PE Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.30 0.46 0.37 0.45 ‡‡‡ ‡‡‡ —
PS Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.85 0.95 0.73 0.87 ‡‡‡ ‡‡‡ —
PB Ratio
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 0.70 0.83 0.65 0.70 ‡‡‡‡ ‡‡‡ —
EV/Sales
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 34.89 5.48 6.12 34.87 — — —
EV/FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 19.12 73.58 52.76 16.30 ‡‡‡ ‡‡‡ —
Op' Cash Flow
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ (6.70) (3.92) (4.66) (6.58) — — —
Capex
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 12.42 69.66 48.10 9.72 — — —
FCF
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 244.75 186.64 156.03 174.58 — — —
Working Cap'
‡‡‡‡‡ ‡‡‡‡‡ — ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 256.90 173.13 128.74 122.64 — — —
Total Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 251.18 168.66 125.02 119.74 — — —
Net Debt
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 215.47 223.56 232.22 252.09 — — —
Sh' Equity
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 3.39% 1.96% 2.43% 4.77% — — —
ROA
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 5.90% 5.64% 5.44% 6.25% — — —
ROIC
‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ ‡‡‡‡‡ 9.90% 4.75% 5.00% 9.20% — — —
ROE
predictions in italic, sparklines do not include predictions

Analyst Commentary (Summary)

Rocky Brands, Inc. (RCKY), a niche player in rugged work boots and western footwear, rode a transformative wave after its $232 million acquisition of Georgia Boot and Durango brands in 2021, catapulting revenue from $270 million to a peak of $615 million in 2022. The post-acquisition digestion brought a sharp 25% revenue drop in 2023 and a further 2% dip to $454 million in 2024 amid inflation and softening demand, but efficiency gains shine through: gross margins expanded to 39%, revenue per employee holds at a robust $179,000, and employee headcount stabilized.

Beneath the surface, RCKY reveals classic value traits for patient investors—free cash flow per share surged to $9.99 in 2023 and $6.47 in 2024, enabling a 53% debt reduction to $128 million net, while book value per share climbed 73% since 2016. Valuations scream bargain: forward P/E at 15x, P/S at 0.37x, and P/B under 1x, with analysts unanimously forecasting 27% upside amid modest 4-5% revenue growth through 2026. Insider activity tempers enthusiasm, with modest buys overshadowed by $1.44 million in sells.

This micro-cap turnaround echoes historical small-cap M&A recoveries, offering wide margin of safety if cash flows persist and demand rebounds in construction and e-commerce. Yet risks like recessionary pressures and lingering integration issues loom—dollar-cost averaging warrants caution. Dive into the full analysis for the numbers, charts, and catalysts that could confirm RCKY’s grit.

Read full commentary →

Rocky Brands, Inc. (RCKY) Latest News

News by impact score

Fine-tune

29 Jul

4 , 1:01 AM
Rocky Brands Inc (RCKY) posted strong revenue growth in Q2 2026 alongside strategic initiatives. Strong revenue growth and strategic moves position Rocky Brands for improved future performance and market trajectory.

4 , 4:27 PM
Rocky Brands, Inc. reported its Q2 earnings, showcasing a notable increase in revenue and net income compared to the previous year. The company attributed this growth to strong demand for its footwear and apparel products, alongside effective cost management strategies. Despite challenges in the supply chain, Rocky Brands remains optimistic about future performance, bolstered by new product launches and expanding market presence. The outlook for the remainder of the year appears positive, with expectations for continued growth in sales and profitability. Significant revenue growth and positive outlook indicate a major strategic move that could alter the company's trajectory.

4 Business Wire, 4:05 PM
Rocky Brands, Inc. reported its second quarter 2025 financial results, highlighting a revenue increase driven by strong demand for its footwear products. The company noted improvements in gross margins and a reduction in operating expenses, contributing to a significant rise in net income compared to the previous year. Management expressed optimism about future growth prospects, citing ongoing investments in product innovation and marketing strategies. The results reflect a positive trajectory for the company amidst a competitive market landscape. The financial results indicate significant improvements in revenue and profitability, suggesting a strong strategic position moving forward.

28 Jul

3 transcript www.marketbeat.com, 6:04 PM
Rocky Brands Q2 earnings call highlights company financial results, operational updates and outlook for RCKY. Quarterly earnings call updates affect near-term financial views and market sentiment without major strategic shifts.

3 , 4:05 PM
Rocky Brands, Inc. announced second quarter 2026 financial results. Quarterly earnings releases deliver financial metrics that shape near-term valuation and trading activity.

29 Apr

4 GuruFocus.com, 3:09 AM
Rocky Brands Inc (RCKY) reported strong sales growth in Q1 2026 earnings call while overcoming tariff challenges. Strong sales growth despite tariffs indicates significant positive shift in financial performance and market trajectory for RCKY.

28 Apr

4 www.marketbeat.com, 5:40 PM
Rocky Brands, Inc. (RCKY) released highlights from its Q1 earnings call, covering financial results, operational updates, and forward guidance. Q1 earnings highlights detail financial performance, strategic updates, and outlook that significantly shape investor expectations and stock trajectory.

4 Business Wire, 4:05 PM
Rocky Brands, Inc. announced first quarter 2026 results. Quarterly earnings announcements significantly impact stock price, investor sentiment, and assessments of future performance.

21 Apr

4 transcript www.fool.com, 2:15 PM
Rocky Brands (RCKY) released Q4 2025 earnings call transcript detailing quarterly financial results, management discussion, and forward-looking guidance. Q4 earnings transcript discloses financial performance, strategic updates, and outlook directly influencing investor sentiment and stock trajectory.

2 Apr

3 , 8:05 AM
Guidefitter deepens strategic partnership with Rocky Brands, Inc., expanding its platform to include Muck and XTRATUF brands. Deepening partnership expands distribution for key brands Muck and XTRATUF, likely boosting sales channels moderately.

25 Feb

4 app.moby.co, 8:30 AM
Rocky Brands, Inc. released Q4 2025 earnings call summary highlighting financial results, performance, and outlook. Q4 earnings call summary details financial performance and guidance, significantly impacting future trajectory and investor sentiment.

4 www.marketbeat.com, 1:07 AM
Rocky Brands, Inc. (RCKY) released Q4 earnings call highlights detailing financial results, operational updates, and forward guidance. Q4 earnings highlights disclose key financial metrics and outlook that significantly shape investor expectations and stock trajectory.

4 GuruFocus.com, 12:04 AM
Rocky Brands Inc (RCKY) Q4 2025 earnings call highlights strong retail surge and strategic initiatives driving performance. Strong retail growth and strategic advancements indicate significant positive shift in financial trajectory and market positioning.

24 Feb

4 Associated Press Finance, 5:30 PM
Rocky Brands, Inc. (RCKY) released its Q4 earnings snapshot. Q4 earnings snapshots reveal key financial metrics that significantly influence stock performance and investor sentiment.

4 Business Wire, 4:05 PM
Rocky Brands, Inc. announced fourth quarter and full year 2025 results. Q4 and full-year 2025 earnings disclosure provides critical financial data that can significantly sway investor sentiment and stock performance.

2 Dec

3 Simply Wall St.Simply Wall St.Simply Wall St.Simply Wall St.Simply Wall St.Simply Wall St.Simply Wall St.Simply Wall St., 7:41 AM
Rocky Brands, Inc. (NASDAQ:RCKY) has delivered impressive returns of 38% to its investors over the past year, reflecting strong performance and positive market sentiment towards the company. This growth highlights the company's resilience and potential in the competitive footwear and apparel industry. The notable returns indicate a moderately positive influence on investor sentiment and market performance.

30 Oct

4 , 3:22 PM
Rocky Brands, Inc. (RCKY) reported strong revenue growth in Q3 2025, driven by effective sourcing strategies and increased demand for its products. The company highlighted improvements in operational efficiency and a positive outlook for future quarters, despite challenges in the supply chain. Management emphasized their commitment to innovation and expanding market presence, which contributed to overall financial performance. Strong revenue growth and operational improvements indicate significant positive momentum for the company's future performance.

28 Oct

4 Business Wire, 4:05 PM
Rocky Brands, Inc. reported its third quarter 2025 financial results, highlighting a revenue increase driven by strong demand for its footwear products. The company experienced growth in both wholesale and direct-to-consumer channels, contributing to improved profitability. Management expressed optimism about future performance, citing ongoing investments in product innovation and marketing strategies. Despite challenges in the supply chain, Rocky Brands remains focused on expanding its market presence and enhancing operational efficiency. The revenue growth and strategic investments indicate a significant positive shift in the company's trajectory and market positioning.

3 Associated Press Finance, 4:20 PM
Rocky Brands, Inc. reported its Q3 earnings, showing a decline in revenue and net income compared to the previous year. The company faced challenges due to supply chain disruptions and increased costs. Despite these hurdles, Rocky Brands remains optimistic about future growth, citing ongoing demand for its products and strategic initiatives aimed at improving operational efficiency. The management emphasized their commitment to innovation and expanding market reach as key drivers for recovery in the upcoming quarters. Revenue and income declines indicate challenges that may moderately affect financial performance and market sentiment.

3 Simply Wall St., 11:22 AM
Rocky Brands, Inc. (NASDAQ:RCKY) is experiencing a stock rally, but its financial outlook remains uncertain. Analysts are questioning whether this momentum will persist given the ambiguous financial indicators. Investors are advised to monitor the situation closely as the company's future performance could be influenced by various factors. Ambiguous financial indicators suggest a moderately noticeable influence on the company's future performance.

2 Oct

3 Simply Wall St.Simply Wall St., 6:10 AM
Rocky Brands, Inc. (NASDAQ:RCKY) is significantly influenced by institutional investors, who own 73% of the company's shares. This high level of institutional ownership suggests that major financial entities have a strong stake in the company's performance and strategic direction, potentially impacting its market dynamics and investor sentiment. The substantial institutional ownership may moderately influence Rocky Brands' financial performance and market positioning.

11 Sep

3 Simply Wall St., 12:41 PM
Rocky Brands, Inc. (RCKY) is evaluated for its fair value, considering various financial metrics and market conditions. The analysis highlights the company's performance, growth potential, and competitive positioning within the footwear industry. Key factors influencing its valuation include revenue trends, profit margins, and market demand for its products. Investors are encouraged to assess these elements to make informed decisions regarding RCKY's stock. The evaluation of fair value suggests a moderately noticeable influence on Rocky Brands' financial performance and market positioning.

26 Aug

3 www.investopedia.com, 1:12 PM
Rocky Brands, Inc. (RCKY) saw a surge in stock prices following an upgrade from Baird, alongside similar movements in Canada Goose and VF Corp. The upgrade reflects positive market sentiment and potential growth prospects for these companies, indicating a favorable outlook in the retail sector. The upgrade suggests a moderately noticeable influence on Rocky Brands' market performance and investor sentiment.

3 , 9:42 AM
Baird has upgraded the ratings for Canada Goose, VF Corporation, and Rocky Brands, Inc. due to an improving outlook for these companies. This upgrade reflects positive market sentiment and expectations for better performance in the future. The upgrade indicates a moderately noticeable influence on Rocky Brands' market performance and investor sentiment.

22 Aug

3 , 6:29 AM
Rocky Brands, Inc. (NASDAQ:RCKY) has announced a dividend of $0.155 per share. This dividend reflects the company's ongoing commitment to returning value to its shareholders. The payment is scheduled for a future date, further indicating the company's financial stability and operational performance. The dividend announcement indicates a stable financial position, which may positively influence investor sentiment.

31 Jul

4 , 6:44 AM
Rocky Brands, Inc. reported a significant turnaround in its financial performance for the second quarter of 2025, achieving earnings per share (EPS) of $0.48 compared to a loss of $0.17 in the same quarter of 2024. This improvement indicates a strong recovery and positive momentum for the company. The substantial increase in EPS suggests a significant positive shift in financial performance that could influence investor sentiment and market positioning.

30 Jul

4 transcript GuruFocus.com, 3:16 AM
Rocky Brands, Inc. (RCKY) reported strong sales growth in its Q2 2025 earnings call, highlighting strategic initiatives that contributed to improved financial performance. The company emphasized its focus on expanding product lines and enhancing distribution channels, which have positively impacted revenue. Management expressed optimism about future growth prospects and outlined plans for continued investment in innovation and marketing efforts to strengthen its market position. Strong sales growth and strategic initiatives are likely to significantly impact future performance and investor sentiment.

25 Jun

3 Simply Wall St., 7:42 AM
Rocky Brands, Inc. (NASDAQ:RCKY) saw its share price rise 21% in a quarter, but it remains down 39% over the past year, underperforming the market. Despite improved earnings per share (EPS), stagnant revenue and unmet growth expectations have contributed to the decline. Investors faced a total loss of 37% including dividends, contrasting with a market gain of 14%. Long-term shareholders have seen a 4% annual gain over five years, suggesting potential for recovery. The CEO's pay is below median levels for similar companies, raising questions about future earnings growth. Warning signs have been identified, and insider buying could improve sentiment. Stagnant revenue and unmet growth expectations indicate a moderately noticeable influence on future performance.

15 May

3 , 6:36 AM
Rocky Brands, Inc. reported earnings that, while appearing lower than expected, reflect underlying strengths in its business model. The company has seen growth in its core markets and is benefiting from strategic initiatives that position it well for future performance. Despite challenges in the broader economic environment, Rocky Brands is focused on innovation and expanding its product lines, which could enhance its competitive edge moving forward. The earnings report indicates moderate growth potential and strategic initiatives that may positively influence future performance.

8 May

4 www.supplychaindive.com, 1:49 PM
Rocky Brands is shifting production away from China, utilizing a six-to-seven-month inventory buffer to transition manufacturing to its facilities in the Dominican Republic and Puerto Rico, as well as to countries like Vietnam, India, and Cambodia. By the end of the year, less than 20% of its volume will be produced in China, down from 50% in 2024. The company is also implementing price increases on several footwear styles in response to tariffs. Despite a strong inventory position, there are concerns about potential scarcity on U.S. shelves later in the year due to abnormal inventory flows. The strategic shift in production and inventory management is likely to significantly impact Rocky Brands' future performance and market positioning.
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