Pursuit Attractions and Hospitality, Inc. PRSU
- Market cap
- $1.3B
- P/E
- 36.5×
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Target Price Range
Analyst price targets
Free account| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25.90 | 42.05 | 46.17 | 48.07 | 11.25 | 33.93 | 24.14 | 17.10 | 29.46 | 26.66 |
Analyst estimates 2026–2028 Powerpack |
Low Price
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| 47.40 | 61.85 | 62.50 | 72.27 | 70.23 | 52.73 | 46.25 | 37.99 | 47.49 | 42.80 |
High Price
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| 3,436 | 3,521 | 5,196 | 5,361 | 1,697 | 3,512 | 3,387 | 4,035 | 1,500 | 2,100 |
Employees
|
|||
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Revenue/Emp
|
|||
| 1,205 | 1,307 | 1,237 | 1,303 | 415 | 507 | 299 | 350 | 366 | 452 |
Revenue
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| 7.15% | 7.34% | 7.11% | 6.92% | (27.96%) | (9.25%) | 8.05% | 90.89% | 91.51% | 92.35% |
Gross Margin
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| 65 | 104 | 65 | 26 | (361) | (95) | 1 | 27 | (45) | 55 |
EBT
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| 5.37% | 7.98% | 5.25% | 2.00% | (86.86%) | (18.74%) | 0.17% | 7.79% | (12.40%) | 12.16% |
EBT Margin
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| 43 | 58 | 49 | 24 | (377) | (93) | 25 | 23 | 374 | 36 |
Net Income
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| 43 | 55 | 57 | 59 | 57 | 54 | 36 | 38 | 43 | 46 |
Depreciation
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| 60.28 | 64.87 | 61.35 | 64.66 | 20.49 | 24.86 | 14.54 | 16.80 | 17.11 | 16.04 |
Revenue/Sh
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| 2.11 | 2.83 | 2.40 | 1.02 | (18.64) | (5.01) | 0.54 | 0.30 | 12.84 | 0.80 |
Earnings/Sh
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| 5.02 | 5.57 | 4.49 | 5.37 | (3.96) | (1.85) | 2.52 | 3.87 | 2.66 | 3.06 |
Cash Flow/Sh
|
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| (2.43) | (2.76) | (4.09) | (3.70) | (1.56) | (2.13) | (2.76) | (2.99) | (2.63) | (2.66) |
Capex/Sh
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| 2.58 | 2.81 | 0.41 | 1.67 | (5.51) | (3.99) | (0.24) | 0.88 | 0.03 | 0.39 |
Free CF/Sh
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| 18.54 | 21.99 | 22.34 | 27.16 | 8.59 | 4.50 | 4.70 | 12.72 | 28.79 | 23.42 |
Book Value/Sh
|
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| 20 | 20 | 20 | 20 | 20 | 20 | 21 | 21 | 21 | 28 |
Shares
|
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| 21.03 | 19.96 | 20.87 | 67.50 | 0.00 | 0.00 | 172.71 | 0.00 | 3.49 | 42.63 |
PE Ratio
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| 0.73 | 0.87 | 0.82 | 1.04 | 1.77 | 1.72 | 1.66 | 2.10 | 2.48 | 2.10 |
PS Ratio
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| 2.36 | 2.56 | 2.24 | 2.49 | 4.21 | 9.51 | 5.14 | 5.56 | 1.48 | 1.44 |
PB Ratio
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| 0.80 | 0.90 | 0.97 | 1.26 | 2.42 | 2.53 | 3.08 | 3.31 | 2.55 | 2.38 |
EV/Sales
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| 18.63 | 20.72 | 146.23 | 48.80 | (8.97) | (15.76) | (186.27) | 63.21 | 1,301.02 | 96.63 |
EV/FCF
|
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| 100 | 112 | 91 | 108 | (80) | (38) | 52 | 81 | 57 | 86 |
Op' Cash Flow
|
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| (49) | (56) | (82) | (75) | (32) | (44) | (57) | (62) | (56) | (75) |
Capex
|
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| 52 | 57 | 8 | 34 | (112) | (81) | (5) | 18 | 1 | 11 |
FCF
|
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| (170) | (123) | (176) | 24 | (6) | 22 | 28 | 3 | 41 | (15) |
Working Cap'
|
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| 249 | 210 | 230 | 340 | 309 | 472 | 484 | 449 | 73 | 155 |
Total Debt
|
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| 228 | 156 | 185 | 278 | 270 | 410 | 424 | 421 | 24 | 124 |
Net Debt
|
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| 371 | 443 | 451 | 547 | 174 | 92 | 97 | 265 | 617 | 660 |
Sh' Equity
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| 5.42% | 6.45% | 5.34% | 1.97% | (34.81%) | (10.81%) | 2.18% | 1.44% | 37.18% | 2.50% |
ROA
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| 6.75% | 10.89% | 6.39% | 1.98% | (50.81%) | (11.84%) | 0.06% | 2.48% | (4.43%) | 4.38% |
ROIC
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| 11.97% | 14.19% | 11.01% | 4.42% | (104.81%) | (76.84%) | 24.61% | 13.96% | 98.37% | 3.55% |
ROE
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Pursuit Attractions and Hospitality, Inc. peers in Travel Services
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| TRIP TripAdvisor, Inc. | $1.0B | 210× | Compare |
| LIND Lindblad Expeditions | $1.8B | 0.0× | Compare |
| TNL Travel + Leisure Co. | $3.9B | 17.0× | Compare |
| MMYT MakeMyTrip Limited | $4.4B | 134× | Compare |
| Company | Market cap | P/E | Compare |
|---|---|---|---|
| GBTG Global Business Travel Group, Inc. | $5.0B | 55.9× | Compare |
| NCLH Norwegian Cruise Line Holdings Ltd. | $6.6B | 8.7× | Compare |
| TCOM Trip.com Group Limited Sponsored ADR | $26.0B | 5.8× | Compare |
| YTRA Yatra Online, Inc. | $65.9M | 0.0× | Compare |
Pursuit Attractions and Hospitality, Inc. (PRSU) key facts
- Pursuit Attractions and Hospitality, Inc. (PRSU) is a Travel Services company in the Consumer Cyclical sector, listed on the New York Stock Exchange.
- As of September 25, 2026, PRSU traded at $49.28, a market capitalization of $1.3 billion.
- Return on equity was 3.55% and debt-to-equity 0.38.
Pursuit Attractions and Hospitality, Inc. (PRSU) Latest News
22 Sep
PRSU has surged about 90% over three years, elevating focus on earnings power. The business relies on visitor volumes, pricing power, and operating efficiency in attractions and hospitality assets, making profits sensitive to demand and pricing shifts. The stock trades at 31.1x earnings, richer than industry (~20x) and peers (~19x), suggesting overvaluation under a growth-focused framework. A multiple-based model implies a lower anchor, while a 23% undervaluation narrative cites a $50 million share repurchase authorization as a near-term catalyst. Analysts project earnings and cash generation several years out, adding nuance to whether the current price is fair. The article notes caveats and disclaimer that it is not financial advice. Share repurchase potential and valuation debate could modestly affect sentiment and near-term earnings, without signaling a fundamental strategic shift.
Pursuit Attractions and Hospitality (PRSU) completed its rebranding from Viad Corp, refocusing investor attention on its North American, Iceland, and Costa Rica attraction and resort portfolio. The stock declined 7.28% over 90 days despite a strong year-to-date rally (about 44.8%) and a 1-year total return of roughly 32.5%. The piece argues PRSU is 22% undervalued, with a fair value of $62 versus a close at $48.38, signaling a price gap for investors. Growth drivers include a long-term ‘Refresh and Build’ reinvestment pipeline and disciplined acquisitions supported by a flexible capital base to scale and improve earnings visibility over several years. Risks include capital-heavy destination projects, earnings sensitivity to climate disruptions, and potential cost overruns, which could trigger valuation reassessment if projects underperform. Capital-intensive growth plans and rebrand offer upside potential, yet valuation risk and project costs temper near-term impact.
8 Aug
Pursuit Attractions and Hospitality, Inc. (PRSU) reported Q2 financial results and operational updates in its earnings call, covering revenue, segment performance, and forward outlook. Quarterly earnings updates supply financial metrics that can shift near-term investor sentiment without altering long-term strategy.
6 Aug
Pursuit Attractions and Hospitality Inc posted record Q2 2026 results in its earnings call, highlighting strong operational gains and revenue growth. Record Q2 2026 earnings demonstrate major performance gains that can materially shift investor views and company trajectory.
5 Aug
Pursuit Attractions and Hospitality, Inc. reported Q2 2026 results and outlook during its earnings call. Quarterly earnings updates and guidance typically produce moderate effects on near-term stock movement and sentiment.
4 Aug
Pursuit Attractions and Hospitality, Inc. announced its first major organic growth investment at Tabacón Thermal Resort & Spa. Major organic growth investment at flagship resort will likely boost long-term revenue and positioning.
31 Jul
Pursuit Attractions and Hospitality completed divestiture of its Flyover business to focus resources on growth in iconic destinations. Divestiture of Flyover business represents major strategic refocus that could shift company trajectory toward higher-growth assets.
15 Jul
Pursuit Attractions and Hospitality acquires Eagle Wing Tours, expanding into one of Canada's leading tourism destinations. Eagle Wing Tours acquisition marks major strategic expansion strengthening PRSU position in key Canadian tourism markets.
9 Jun
Pursuit Attractions and Hospitality, Inc. reveals Hotel Whitefish as the next development phase of Grouse Mountain Lodge. New hotel project represents targeted expansion that may lift revenue but remains limited in scale.
23 May
PRSU reaches Electric Ice Explorer sustainability milestone prompting updated valuation assessment of the company. Sustainability milestone may moderately influence PRSU market perception and positioning without major trajectory shifts.
20 May
Pursuit Attractions and Hospitality launches the world’s first electric ice explorer vehicle for tours in Jasper National Park. Electric ice explorer launch introduces product innovation with sustainability benefits that may improve operations and appeal but remains limited in scale.
7 May
Pursuit Attractions and Hospitality, Inc. (PRSU) released Q1 2026 earnings call summary, detailing quarterly financial results, operational updates, revenue growth, and forward-looking guidance amid tourism recovery. Q1 earnings summary influences financial performance and market sentiment but lacks transformative strategic shifts.
6 May
Pursuit Attractions and Hospitality, Inc. (PRSU) reported record first quarter 2026 results. Record Q1 results demonstrate strong financial performance poised to significantly enhance investor sentiment and stock trajectory.
8 Mar
Pursuit Attractions and Hospitality (PRSU) delivered record 2025 results and unveiled Vision 2030 growth plan, triggering valuation reassessment. Record 2025 results combined with Vision 2030 growth plan represent major strategic advancements poised to significantly boost PRSU's trajectory and investor sentiment.
28 Feb
Pursuit Attractions and Hospitality, Inc. (PRSU) released Q4 earnings call highlights detailing financial performance, operational updates, and future outlook. Q4 earnings call highlights disclose key financial results and strategic insights significantly influencing PRSU's market performance and trajectory.
26 Feb
Pursuit Attractions and Hospitality, Inc. (PRSU) released Q4 2025 earnings call summary detailing financial performance, operational highlights, and future outlook. Q4 earnings call summary provides critical financial results, guidance, and strategic insights that could significantly shape PRSU's trajectory and investor sentiment.
Pursuit Attractions and Hospitality Inc (PRSU) reported record revenue in Q4 2025 earnings call highlights. Record Q4 2025 revenue demonstrates strong financial growth, likely boosting investor sentiment and future performance.
25 Feb
Pursuit Attractions and Hospitality, Inc. (PRSU) reported full-year and fourth-quarter 2025 financial results, provided 2026 guidance, and introduced long-term financial targets. Annual results, next-year guidance, and long-term targets deliver major financial updates likely to shift investor sentiment and company trajectory.
22 Feb
Pursuit Attractions and Hospitality, Inc. (PRSU) will sell its Flyover business for $78.4 million in a strategic divestiture. The $78.4M sale of the Flyover business is a major strategic divestiture that could reshape PRSU's operations and financial position.
10 Feb
ROKU is preparing to report its Q4 earnings, with analysts anticipating insights into the company's performance and future outlook. Investors are keen to understand how ROKU's strategies and market conditions may influence its stock price. The earnings report is expected to provide critical information regarding revenue growth, user engagement, and potential challenges faced by the company in the competitive streaming landscape. The upcoming earnings report is likely to influence investor sentiment and provide insights into ROKU's financial performance, but its overall impact on Pursuit Attractions and Hospitality, Inc. is expected to be limited.
4 Feb
Pursuit Attractions and Hospitality, Inc. (PRSU) is highlighted among four stocks with increasing cash flows, suggesting strong financial health and potential for growth. The article emphasizes the importance of cash flow in evaluating companies during earnings season, indicating that PRSU's performance may attract investor interest. The focus on cash flow positions PRSU favorably in a competitive market, potentially enhancing its appeal to investors looking for stable returns. Increasing cash flows indicate significant financial health and potential for growth, likely impacting investor sentiment positively.
26 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) has been identified as an undervalued small-cap stock, with notable insider activity observed in January 2026. This activity suggests potential confidence from executives in the company's future performance. Analysts are optimistic about PRSU's growth prospects, particularly in the tourism and hospitality sectors, which may benefit from increasing consumer demand and strategic initiatives. The combination of insider buying and favorable market conditions positions PRSU as a compelling investment opportunity. Insider activity indicates strong confidence in the company's future, which could significantly influence market sentiment and performance.
Pursuit Attractions and Hospitality, Inc. (PRSU) has experienced notable fluctuations in its share price, prompting a reassessment of its valuation. Analysts are evaluating the implications of recent market movements on the company's financial health and future prospects. Factors such as operational performance, market trends, and competitive positioning are being considered to gauge the potential impact on investor sentiment and overall market performance. Recent share price movements indicate a moderately noticeable influence on the company's financial performance and market positioning.
25 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) has recently experienced a reset in its price target, prompting a reevaluation of its market position and future prospects. Analysts are adjusting their expectations based on recent performance metrics and market conditions, which may influence investor sentiment and strategic decisions moving forward. The price target reset indicates a moderately noticeable influence on PRSU's financial performance and market positioning.
24 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) shares rose by 5.3% following the company's sale of Flyover Theaters for $78.4 million. This transaction is seen as a strategic move that could influence the company's financial outlook and market position. The sale of Flyover Theaters represents a significant strategic move that could enhance financial performance and investor sentiment.
21 Jan
Brogent Technologies is set to acquire Flyover Attractions, a move expected to enhance global growth in immersive attractions. This acquisition aligns with Brogent's strategy to expand its portfolio and strengthen its market position in the attractions industry, potentially leading to innovative developments and increased competitiveness. The acquisition is a significant strategic move that could enhance market positioning and growth prospects for Pursuit Attractions and Hospitality, Inc.
Pursuit Attractions and Hospitality, Inc. (PRSU) has announced strategic actions aimed at enhancing shareholder value, focusing on its iconic attractions and hospitality experiences. The company plans to streamline operations and prioritize investments in key areas to drive growth and improve financial performance. These initiatives are expected to strengthen PRSU's market position and appeal to investors. Strategic actions to enhance shareholder value and focus on core attractions are likely to significantly impact the company's future performance.
20 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) is highlighted as one of four stocks generating rising cash flows, indicating strong financial health and potential for growth. The company is positioned well in the market, benefiting from increased consumer spending in the tourism and hospitality sectors. Analysts suggest that PRSU's focus on enhancing guest experiences and expanding its offerings could lead to sustained cash flow improvements, making it an attractive investment option. Rising cash flows and strategic positioning in the tourism sector are likely to significantly impact PRSU's future performance.
10 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) is experiencing a shift in narrative regarding its financial outlook for FY25 and FY26. Analysts are debating the company's strategic direction and potential growth opportunities, particularly in light of changing market dynamics and consumer preferences. The discussions highlight the importance of adapting to evolving trends to maintain competitiveness and drive future performance. Significant strategic shifts and market dynamics are likely to impact the company's future trajectory and investor sentiment.
6 Jan
Pursuit Attractions and Hospitality, Inc. (PRSU) has shown strong performance driven by increased visitor numbers and strategic expansions. The company has successfully enhanced its offerings, leading to higher revenue and customer satisfaction. Investments in new attractions and improved services have positioned PRSU favorably in the competitive landscape, contributing to its growth trajectory. Overall, the company's focus on innovation and customer experience has resulted in positive financial outcomes. Strategic expansions and increased visitor numbers are likely to significantly impact future performance and investor sentiment.