Saturday 14 November 2026
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Natural Health Trends Corp.
NHTCConsumer Cyclical Internet Retail
Natural Health Trends Corp.’s revenue for fiscal 2025 (year ended December 2025) was $39.8 million, down 7.42% from fiscal 2024.
- Revenue
- −20.2%
- EPS
- +32.5%
- Free cash flow
- −1,670.0%
Quarter to September 2026, against a year earlier
0.75
0.02
+2.74%
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Target Price Range
Analyst price targets
Free accountTen years at a glance Fiscal years to December
| Ten-year view | Analyst estimates Powerpack | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Group | Line | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM Sep ’26 | Trend | 10 yrs | 2026e | 2027e | 2028e | Next 3/yr |
| Income, $m | ||||||||||||||||||
| Income, $m | Revenue | 288 | 198 | 192 | 78 | 62 | 60 | 49 | 44 | 43 | 40 | 34 | (19.7%) | — | — | — | — | |
| Gross margin, % | 80.92 | 80.44 | 79.49 | 74.10 | 72.63 | 74.99 | 74.23 | 74.56 | 73.98 | 73.54 | 74.26 | (7.4) pt | ||||||
| EBT | 64 | 43 | 35 | (6) | 1 | 2 | 1 | 1 | 1 | (1) | (1) | n/m | ||||||
| EBT margin, % | 22.27 | 21.98 | 17.99 | (7.21) | 2.40 | 2.52 | 1.23 | 1.70 | 1.44 | (1.43) | (3.55) | (23.7) pt | ||||||
| Net income | 55 | 24 | 31 | (6) | 1 | 1 | 0 | 1 | 1 | (1) | (1) | n/m | ||||||
| Per share, $ | ||||||||||||||||||
| Per share, $ | Revenue | 25.28 | 17.56 | 16.98 | 7.14 | 5.84 | 5.45 | 4.32 | 3.84 | 3.75 | 3.46 | 3.98 | (19.8%) | |||||
| Earnings | 4.84 | 2.10 | 2.75 | (0.52) | 0.08 | 0.10 | 0.03 | 0.05 | 0.05 | (0.08) | (0.14) | n/m | ||||||
| Cash flow | 4.67 | 2.36 | 2.63 | (1.71) | 0.18 | 0.09 | (0.43) | (0.37) | (0.29) | (0.52) | (0.49) | n/m | ||||||
| Capex | (0.08) | (0.02) | (0.02) | (0.02) | (0.02) | (0.02) | (0.01) | 0.00 | 0.00 | (0.01) | (0.05) | (25.1%) | ||||||
| Free cash flow | 4.59 | 2.34 | 2.61 | (1.73) | 0.16 | 0.07 | (0.44) | (0.38) | (0.30) | (0.53) | (0.54) | n/m | ||||||
| Book value | 7.24 | 8.05 | 7.95 | 6.91 | 6.37 | 5.40 | 4.41 | 3.64 | 2.87 | 2.04 | 1.75 | (13.1%) | ||||||
| Shares, m | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 10 | +0.1% | ||||||
| Valuation, × | ||||||||||||||||||
| Valuation, × | P/E | 5.03 | 7.54 | 6.75 | 0.00 | 59.86 | 71.84 | 103.23 | 131.11 | 86.36 | 0.00 | 0.00 | 47.2 | |||||
| P/S | 0.97 | 0.90 | 1.09 | 0.75 | 0.85 | 1.24 | 0.81 | 1.54 | 1.23 | 0.89 | 0.19 | 1.0 | ||||||
| P/B | 3.38 | 1.97 | 2.33 | 0.78 | 0.78 | 1.25 | 0.80 | 1.62 | 1.61 | 1.52 | 0.43 | 1.6 | ||||||
| EV/Sales | 0.53 | 0.22 | 0.40 | (0.48) | (0.64) | (0.16) | (0.60) | 0.26 | 0.21 | 0.17 | (0.33) | 0.0 | ||||||
| EV/FCF | 2.92 | 1.63 | 2.59 | 1.99 | (23.55) | (11.84) | 5.94 | (2.61) | (2.64) | (1.10) | 2.39 | (2.7) | ||||||
| Cash, $m | ||||||||||||||||||
| Cash, $m | Operating cash flow | 53 | 27 | 30 | (19) | 2 | 1 | (5) | (4) | (3) | (6) | (4) | n/m | |||||
| Capex | (1) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | (25.0%) | ||||||
| Free cash flow | 52 | 26 | 29 | (19) | 2 | 1 | (5) | (4) | (3) | (6) | (5) | n/m | ||||||
| Balance, $m | ||||||||||||||||||
| Balance, $m | Working capital | 84 | 109 | 107 | 82 | 78 | 69 | 57 | 44 | 30 | 21 | 12 | (14.5%) | |||||
| Net debt | (126) | (135) | (133) | (96) | (92) | (84) | (70) | (56) | (44) | (29) | (18) | (15.1%) | ||||||
| Shareholders’ equity | 82 | 91 | 90 | 75 | 68 | 59 | 50 | 42 | 33 | 23 | 15 | (13.0%) | ||||||
| Returns, % | ||||||||||||||||||
| Returns, % | ROA | 40.47 | 15.33 | 19.55 | (4.06) | 0.75 | 1.06 | 0.35 | 0.75 | 0.92 | (1.88) | (4.10) | (42.3) pt | |||||
| ROIC | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.0 pt | ||||||
| ROE | 79.12 | 27.25 | 34.39 | (6.80) | 1.18 | 1.71 | 0.57 | 1.24 | 1.54 | (3.13) | (6.93) | (82.2) pt | ||||||
| People | ||||||||||||||||||
| People | Employees | 143 | 149 | 153 | 152 | 145 | 140 | 140 | 139 | 133 | 120 | — | (1.9%) | |||||
| Revenue/emp, $m | 2.01 | 1.33 | 1.25 | 0.51 | 0.43 | 0.43 | 0.35 | 0.32 | 0.32 | 0.33 | — | (18.2%) | ||||||
Negative figures in brackets.
estimates
Fiscal years to Dec 2025 · latest quarter Sep 2026 · fundamentals updated 2 Nov 2026
Natural Health Trends Corp. vs peers in Internet Retail (Q) = latest quarter vs a year earlier
| Company | Market cap | P/E | Fwd P/E | Revenue growth (Q) | EPS growth (Q) | FCF growth (Q) | Gross margin (Q) | EBIT margin (Q) | Compare |
|---|---|---|---|---|---|---|---|---|---|
| MOGU MOGU Inc. Sponsored ADR | $13.6M | — (loss-making) | — (loss-making) | −18.03% (below 0%: shrinking) | n/m | −128.95% (below 0%: shrinking) | 38.26% | 0.00% | Compare |
| SBDS Solo Brands, Inc. | $12.5M | — (loss-making) | — (loss-making) | −17.57% (below 0%: shrinking) | n/m | −42.81% (below 0%: shrinking) | 63.40% | (32.99%) | Compare |
| NHTC Natural Health Trends Corp. | $6.2M | — (loss-making) | 75.1× | −20.23% (below 0%: shrinking) | n/m | −1,670.00% (below 0%: shrinking) | 74.15% | (3.66%) | |
| JWEL Jowell Global Ltd. | $4.1M | — (loss-making) | 19.9× | +23.99% (above 0%: growing) | −10,966.67% (below 0%: shrinking) | +88.58% (above 0%: growing) | 0.76% | 0.00% | Compare |
| FRTT Fort Technology Inc. | $4.0M | — (loss-making) | — | — | n/m | −356.92% (below 0%: shrinking) | 19.51% | (24.41%) | Compare |
| UZX Linkage Global Inc. | $3.4M | — | — | — | — | −59.33% (below 0%: shrinking) | — | — | Compare |
| WBUY WeBuy Global Ltd. | $3.2M | — | — | — | — | +61.71% (above 0%: growing) | — | — | Compare |
| YJ Yunji Inc. Sponsored ADR | $3.2M | — (loss-making) | — (loss-making) | −40.68% (below 0%: shrinking) | n/m | +63.14% (above 0%: growing) | 48.05% | (83.20%) | Compare |
| OCG Oriental Culture Holding LTD | $3.1M | — (loss-making) | 9.2× | −96.73% (below 0%: shrinking) | −202.04% (below 0%: shrinking) | +144.19% (above 0%: growing) | 76.04% | 0.00% | Compare |
| Median of peers | $3.7M | — | — | −18.03% | — | +9.45% | 43.16% | (12.20%) |
Pay and ownership Proxy statement filed 24 March 2026
Chief executive’s pay
| Year | Total pay | Actually paid | $100 invested |
|---|---|---|---|
| 2025 | 1.19m | 1.02m | 151.21 |
| 2024 | 1.29m | 1.29m | 179.59 |
| 2023 | 1.35m | 1.34m | 194.17 |
Ownership
Directors and executive officers, together
12.90%
Renaissance Technologies LLC
6.80%
Chris T. Sharng
5.20%
Total pay is as the Summary Compensation Table states it; actually paid revalues the year’s share awards
at its end, as the SEC’s pay-versus-performance rule asks. $100 invested is what $100 in the company’s
shares at the start of the earliest year shown was worth at each year’s end.
Ownership is the proxy’s own table: the directors and officers as a group, and every holder of 5% or more.
Read the proxy statement